When
I received the email from Chris announcing the release of the Third Edition, I
immediately downloaded it. I read it
and compared it to the 2005 edition during a three-hour airplane flight
.
Review of “Google Cash - Third
Edition”
The
basics for conducting a campaign have not changed.
The examples early in the book are the same in both editions.
His example for his Autotrader campaign, his eBay
Germany
campaign, and his mortgage site campaign are the same.
He effectively uses these to show the mechanics of determining a niche
market and setting up a campaign.
I
have always felt that most authors only show their most spectacular results, and
I think Chris is no exception. His
first two examples are impressive. In
copywriting you shoot your biggest guns first and don’t hold back.
How to Become an Affiliate
The
book then takes you through the steps of signing up for Clickbank and Commission
Junction. Third Edition has
two videos of six minutes each to show you how to sign up for Clickbank and
Commission Junction.
The e-report “Adwords Chump to
Champ” by Chris’ partner, Jeremy Wilson, is still included as a bonus with
the Third Edition.
This might also be titled “Confessions of an Adwords Newbie”.
It is a classic confession by Jeremy about his first Adwords campaign and
how it failed miserably. The good
news is he learned from his expensive mistakes and went on to be one of the top
Adwords PPC affiliates.
Keyword Research
Chris has updated some of the
tools that he recommends for keyword research.
Overture has now become Yahoo Search
Mark
eting
and he has dropped some old tools and added new ones.
The
same excellent videos still explain how to do effective keyword research.
Ad Writing (Copywriting)
The
section about writing ads has been expanded by seven pages.
In my opinion, this section was weak in the previous editions.
I am glad to see it improved.
Sidebar:
The improvements incorporate many of the techniques that are taught in
the “Make Your Words Sell” ebook that is included in the Only
the Best Section.
Tracking Profitability
The
tracking Excel spreadsheet that previously was only offered to members of the
AdwordsMentor.com membership site is now available as part of the purchase of
the Third Edition. This helps track
the profitability of your campaigns.
A
very detailed section on “Advanced Tracking” has been added along with three
help videos.
Suggested Concepts for You to Try
The
“Concepts You Can Try on Your Own” section is now “Two Concepts You Can
Try on Your Own” and it contains eight additional pages of helpful information
about ideas for setting up campaigns. The
whole section has been rewritten to give you a step by step guide to get
started.
Bonus Section Expanded
In
the bonus section, (all ebooks have bonuses!), the 2005 addition has only the
Perry Marshall “How to Profit from Google Adwords” PDF and audio files.
The Third Edition Appendix A contains this resource for starters along
with all the following items:
Appendix
B contains a Quick Action Guide flow
chart that shows how to set up and evaluate a campaign. Chris created this
at the request of many of his readers.
Appendix
C explains Google’s rules regarding affiliate links.
Google is constantly upgrading the users search experience and if you are
working in the PPC arena, being current on the Google rules means survival.
This
appendix also explains how to work within these rules so Google does not
“slap” you.
And
that leads us into Appendix D entitled “The
Google Slap”. Google updated
its policies in July 2006 and November 2006.
These have become known as Google
Slap and Google Slap 2. This
appendix goes on to explain what they are and what caused them.
Appendix
E covers how to avoid being slapped by Google and if you are slapped, how to
reverse it.
Appendix
F is an outline of the e-report “Adwords
Rumors Crushed” by Jeremy Wilson. This
report can be downloaded free with the purchase of the “Google Cash – Third
Edition”.
I
read this on the return flight from the West Coast.
It is a revealing piece of work. If
you read “Google Cash” this report takes you to the next level.
I
think that the title is for shock value since it is really a rambling response
to the fifteen top questions that the readers of “Google Cash” have asked
Chris or Jeremy. This report really
boils down the key points of how to compete in PPC advertising.
It is available on audio also.
Appendix
G is an outline of “Landing Page Brain
Dump” by Jeremy Wilson. In this report, Jeremy answers 49 questions about
landing pages that were submitted by “Google Cash” readers.
He covers all aspects about creating and maintaining landing pages.
He talks about the types of landing pages and the pros and cons of the
various types.
I
appreciated that Jeremy confesses that he does not know about “squeeze
pages” and does not try to present himself as an expert on the subject.
I
also read this on the way back from the West Coast and it is a “must know”
to be effective in the PPC arena. The
download is included as a bonus with the “Google Cash – Third Edition”. It
also comes in audio format.
Appendix
H covers “Additional Resources,
Readings
,
and eCourses.
Appendix
I covers “Hosting, Blogging, and
Web
Building
Resources.
Appendix
J covers “Keyword Research and Blogging Tools”.
Daddy, Are We There Yet?
Whew!
That took some work to read and compare these two books.
The 2005 edition is 135 pages long. The
Third Edition is 201 pages long so you can see that a substantial amount of
content has been added to the Third Edition.
I hope you can see that purchasing
this ebook is an investment in your continuing education for the Internet.
Since Chris constantly updates his material and since you get the updates
free when they are released, you only pay once and Chris keeps you current.
If you do not already own
“Google Cash”, I recommend that you purchase this book for $67.00
if you have any desire to enter the PPC – affiliate business.
To me, Adwords
and PPC marketing is the best
business model on the Internet.
