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of Contents for this issue.....
Store and About Me page
Simple Syndication - RSS
4. Site Build It
Wow! Where did the week
go? The July 4th
scrambled my week. I
hope that you
had a great holiday. We
have so much
for which to be thankful in our great country and yet, so many people
mouth” it. Last
and I were listening to “Prairie Home Companion” which is a radio show
PBS. (We are long
time fans of
Garrison Keillor and the PHC). Garrison
talked about how great the
About Me Page
My friend and mentor, Jim
Cockrum, developed the concept of using eBay for more than an auction
He uses eBay to generate traffic to his auctions and
then directs the
traffic to his ‘About Me” page where he signs them up for his “Creative
eBay Selling Newsletter”. His
auction is really “bait” for his back end selling.
We all know that
attracting traffic is the largest challenge of doing business on the
Very simple --- no traffic, no shoppers, no revenue,
I have been working on
setting up an eBay store and an “About Me” page.
The store frame work is set up, but I have not
posted any items for sale
yet so the “shelves” are empty. Go
take a look for yourself at http://stores.ebay.com/BOOMER-RETIREMENT-STORE.
The main focus of this store will be to attract
shoppers to our “About
Me” page. The
initial items that
will be on the shelves will be books that appeal to the Boomer
You can view our “About
Me” page at http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=e--boomer.
It has audio so turn on your speakers (or turn them
off as wish J).
Its main purpose is to entice the reader to
subscribe to this newsletter.
As a quick FYI on eBay,
when you are looking at an auction page or eBay store, look next to the
seller’s name for a red and blue “ME”.
Click it and you will see the seller’s “About Me”
look for an icon that looks like a doorway.
That indicates that the seller maintains an eBay
Click it and you will be taken to the store.
For more details on how
to fully utilize eBay, I recommend that you go to Jim Cockrum’s site on
ClickBank and sign up for his free “Creative eBay Selling Newsletter”.
Follow this link to get there http://jvwh1.silentsale.hop.clickbank.net.
His weekly newsletter has a reader list over 100,000
and is considered
among the most successful newsletters on the Net.
Really Simple Syndication - RSS
This is the newest,
hottest technology on the Net. Whoa!
Did I detect
that you pulled back
from just hearing the word technology?
be concerned about the “how does it work”, but let’s concentrate on
it can do for you.
Let’s discuss Really
Simple Syndication. What
syndication? In the
off line world,
I always thought of the comic strips or a particular feature writer in
newspaper such as Ann Landers. The
comic or article was developed and for a fee was syndicated to any
that wanted to carry it. It
appear simultaneously in many newspapers across the country.
On the Net, most of the
syndication that I know of does not cost anything.
Most sites or companies that supply “feed” for
syndication do so for
free because they are looking for the exposure from the information and
advertising that is carried in the feed.
When you go to the home
page on Yahoo, Google, or MSN, you will see news, weather, sports, etc.
displayed on the page. This
information is coming from a feed from another websites and will
update on the home page without the owner of that page having to do
What do you need to read
RSS? Simple answer
…… You need
an RSS reader. The
easiest way to
get one is to subscribe to “My Yahoo”.
in on your “My Yahoo” page and it contains an RSS reader for you to use.
Go to www.yahoo.com
and click on the
“My Yahoo” icon to sign on or to register.
When get you’re “My
Yahoo” account set up and log in under your user name, look in the top
the window and click “Add Content”.
will be presented a form to fill in for feeds by subject.
Don’t bother with this search box.
To the right of the search box in small letters is
“Add RSS by URL”.
Click that link and you will be presented another
search page where you
can set up the feed from a particular website.
I have set up an RSS feed from Retirement Jobs
Online.com for you to use.
DO NOT CLICK THE
FOLLOWING URL. Highlight
right click on it. Select
then paste it into the search box on Yahoo.
Then click the “Add” box to the right of the search
You now have added an RSS feed to your “My Yahoo”
OK you say.
What is all the big fuss about RSS?
stop and think about what this can do for you as a surfer on the Net.
If you have particular sites that you check
regularly for information,
you have to spend time looking through the sites to see if new info has
If you set up an RSS feed
from that site to your “My Yahoo” or any other RSS reader that you
(and there are hundreds of them) you do not waste time having to look
changes, you are notified when a change takes place by the RSS feed and
click right to it. As
we say in
RSS is used extensively
by bloggers to monitor blogs for new posts.
Now, on the flip side, if
you have a website or a blog and you publish information like Linda and
I do in
this newsletter, establishing a RSS feed will put your publication on
on the Net so it can be picked up by additional people and these
possibly become subscribers. This
a way to build additional traffic and it is free.
Anyone who has a website or a blog or publishes a
establish an RSS feed.
I will talk about how to
establish a feed using Site Build it in the next article.
Building a feed outside of Site Build It will have
to be for another
Site Build It #6
I have stated several
times in previous articles that I continued to be amazed with Site
Build It (“SBI”).
Well, this last week clinched it.
While I was researching
the installation of an RSS feed on the Retirement Jobs Online.com
found that all I had to do was to click an option button and select a
options and SBI would take care of all of it for me.
That is just too easy.
By setting up the RSS
feed, SBI will automatically publish an item to the feed every time I
add a new
page to the site. Also,
if I modify
a page, there is a check box that I can check if I want the changed
page put in
the feed. If I am
some spelling or making a minor change, I would not bother the RSS
There are options in the
set up page to specify if you want buttons on your site that your
click to set up your feed on their Yahoo, Google, or MSN home pages.
I elected to put those on the Retirement Jobs Online
Also, there is an orange colored button that says
XML RSS on it.
This indicates that this site has an RSS feed that
you can tap into.
You do not click this button, but if you right click
it and select
“Copy shortcut”, this will put the URL for the location of the feed on
Retirement Jobs Online.com on your clipboard.
You can then easily paste it into any reader to set
up the link to the
feed. This appears
to be a common
practice in many sites since I see that orange icon appearing all over
Another feature of this
RSS option on SBI is that by one simple click, you can set up a site
I did this and lo and behold, an instant blog was
created with items for
the pages that were added or updated recently.
I added an entry to this blog on July 7 when I
Go to the home page of www.retirement-jobs-online.com
(RJO) and look
on the left top of
the window. You
will see the buttons
that I have described for Yahoo, Google, and MSN with the XML RSS
button is at
Click on the navigation
bar entry “Site Blog – RJO.com” and go to the blog page.
What you see on this page is what is shown to the
SBI automatically puts entries on this page for the
activity that goes on
in the RJO site. I
can add a
personal blog entry when I feel that it is warranted.
In fact, I am going to
make an entry when I publish this issue of Boomer eZine (If I can ever
finished. I have so
much to say
about SBI that I could go on much too long).
Let’s wrap this up.
To fully utilize the RSS feeds to Yahoo, Google, and
MSN (the major
search engines) you set up accounts on all of them and then set up
the site to your home pages on each site.
causes the search engines to index your feed and they will send a robot
spider to analyze your site. This
will help raise your ranking with the search engines.
The more feeds to your
site that are requested on Yahoo, Google, or MSN, the more interest the
engines pay to your site. I
that you, my readers, set up retirement-jobs-online.com on your RSS
feeds in all
of your home pages with the three majors.
will automatically notify you of changes to the site which helps you,
will help promote the RJO site. Thanks
in advance for your help.
I strongly recommend that
you read about RSS and follow the instructions in this newsletter to
set it up
on your home pages with Yahoo, Google, and MSN.
This is the direction in which the Internet is going
and you can easily
be an early adapter. It
your life much easier in staying informed on what is new content on the
That wraps it up.
I could go on about the RSS business, but I need to
leave some material
for another issue.
Till next time, Stay tuned (to RSS that is).
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Copyright 2015 John Howe, Inc.
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