The Online Entrepreneur Magazine
those who would like to read this in HTML format, this
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of Contents for this issue.....
– Finding a Competitor’s
3. Making money with your publications
We are not publishing a
long ezine this week since Linda and I are playing hosts to some
This weekend, we are
dedicating ourselves to being great hosts to our friends since we can
repay them for all their great English hospitality.
- Finding a Competitor’s Keywords
Are you aware that from
your browser, you can view the HTML code that is creating the page that
viewing? If you use
Explorer, position your cursor on the page where it is not over a
other object. Right
click the mouse
and select “View Source” on the drop down menu.
Notepad will open a window showing the HTML code.
To see the keywords for the page, look near the top
name="keywords" content="key words go here”>.
The key words will be where I have typed “key words
This is a good way to see the keywords that your
competition is using.
You can also pick up some HTML education since you
can compare the
presented page with the underlying HTML code.
money with Your Publications
In Volume 1, Issue 12 of
Boomer eZine (http://www.boomer-ezine.com/V1I12_063006.htm),
we discussed publishing an ezine.
now cover how to make money from the ezine.
of the easiest ways to make money is to place Google AdSense
advertising on your
cannot put Adsense
ads in a text newsletter, but you can put them in the archived pages on
eZine website or blog. If
blogging, you can place them in the blog pages.
discuss Adsense a little more. It
a program from Google and is a very important part of Internet
I feel that it is important that you know some basic
was looking for a good definition of Adsense and the best that I found
way AdSense works is you sign up as an affiliate of the Adsense program.
Adsense provides you with a snippet of HTML code
that you insert in your
web page where you want the Adsense ads to appear.
Google reads the content of the page where the code
is placed and it
automatically places ads on the page that match the page’s theme or
a reader clicks on an AdSense ad on your page and makes a purchase, you
a commission on the sale. All
have to do is allow the AdSense program on your pages and Google does
It is an ingenious system and is one that has
on the Internet.
you are reading this on the Boomer eZine website, you will see Adsense
the bottom of the page. I
you have seen them on many Web pages, but you may not have known what
is very easy to join Adsense. If
are interested in learning more or if you want to join, click the link
You can make
recommendations to your readers to buy items from which you make a
referral fee. On
the Internet, this
is called an affiliate relationship.
We discussed affiliates
in Boomer eZine V1 I11 so I am not going to plow that ground again here.
Go to http://www.boomer-ezine.com/V1I11_062306.htm
for that information.
It will probably not
happen on your first issue, but as you build your circulation or the
of your website, people and businesses will pay you to place their ads
Traffic to Your Other Web Sites
Some people use their
publications to move traffic to other of their websites.
You will notice on Boomer eZine our associated
websites are links at the
bottom of the page. This
people to click on them and check them out.
We also make reference to the other sites
occasionally when we have
something of interest on them.
If you have items for
sale on the other sites, this is indirect selling using your
That wraps up our issue
for this week. Thanks
for being a
subscriber to our newsletter. Until
next week, stay tuned.
John and Linda Howe
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