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Volume 1 Issue 15 7-21-06

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at and on the Boomer eZine Blog at  

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Table of Contents for this issue.....

1.    Author’s Comments

2.    Tip – Finding a Competitor’s Keywords

3.    Making money with your publications


Author's Comments  

We are not publishing a long ezine this week since Linda and I are playing hosts to some friends from England .  Robyn and Nigel Wright and their seven year old twins (Conner and Adam) are visiting us.  Robyn was responsible for introducing us to her parents who have let us house sit their 400 year old mill house in England three different times.  This is the greatest situation that we could ask for.  The house is 45 minutes north of London by train and is about two miles from the M1 which is the main north/south road in the UK .  An “M” road is the equivalent to interstate highways in the US .  We have used this as home base for trips all over England , Scotland , and Wales .  

This weekend, we are dedicating ourselves to being great hosts to our friends since we can never repay them for all their great English hospitality.  

Tip - Finding a Competitor’s Keywords  

Are you aware that from your browser, you can view the HTML code that is creating the page that you are viewing?  If you use Internet Explorer, position your cursor on the page where it is not over a graphic or other object.  Right click the mouse and select “View Source” on the drop down menu.  Notepad will open a window showing the HTML code.  To see the keywords for the page, look near the top for <meta name="keywords" content="key words go here”>.  The key words will be where I have typed “key words go here”.  This is a good way to see the keywords that your competition is using.  You can also pick up some HTML education since you can compare the presented page with the underlying HTML code.  

Making money with Your Publications  

In Volume 1, Issue 12 of Boomer eZine (, we discussed publishing an ezine.  Let’s now cover how to make money from the ezine.  

Adsense Advertising  

One of the easiest ways to make money is to place Google AdSense advertising on your publication.  You cannot put Adsense ads in a text newsletter, but you can put them in the archived pages on your eZine website or blog.  If you are blogging, you can place them in the blog pages.


Let’s discuss Adsense a little more.  It is a program from Google and is a very important part of Internet advertising.  I feel that it is important that you know some basic information about it.


I was looking for a good definition of Adsense and the best that I found is from


AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors.


The way AdSense works is you sign up as an affiliate of the Adsense program.  Adsense provides you with a snippet of HTML code that you insert in your web page where you want the Adsense ads to appear.  Google reads the content of the page where the code is placed and it automatically places ads on the page that match the page’s theme or content.


When a reader clicks on an AdSense ad on your page and makes a purchase, you receive a commission on the sale.  All you have to do is allow the AdSense program on your pages and Google does the rest.  It is an ingenious system and is one that has revolutionized advertising on the Internet.


If you are reading this on the Boomer eZine website, you will see Adsense ads at the bottom of the page.  I know that you have seen them on many Web pages, but you may not have known what they were.


It is very easy to join Adsense.  If you are interested in learning more or if you want to join, click the link below.  

Make Recommendations  

You can make recommendations to your readers to buy items from which you make a commission or referral fee.  On the Internet, this is called an affiliate relationship.  

We discussed affiliates in Boomer eZine V1 I11 so I am not going to plow that ground again here.  Go to for that information.  

Selling Advertising  

It will probably not happen on your first issue, but as you build your circulation or the popularity of your website, people and businesses will pay you to place their ads in your publication.  

Move Traffic to Your Other Web Sites  

Some people use their publications to move traffic to other of their websites.  You will notice on Boomer eZine our associated websites are links at the bottom of the page.  This attracts people to click on them and check them out.  We also make reference to the other sites occasionally when we have something of interest on them.  

If you have items for sale on the other sites, this is indirect selling using your publication.  

That wraps up our issue for this week.  Thanks for being a subscriber to our newsletter.  Until next week, stay tuned.  

John and Linda Howe


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