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Volume 1 Issue 18 8-11-06

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at and on the Boomer eZine Blog at  

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Table of Contents for this issue.....

1.    Authors Comments

2.    Infopreneur

3.    Key Word Search Tool

Author's Comments  

Well, this week I was a bachelor since Linda went to nurse a friend back to health after surgery.  Things were quiet around here, and I was able to focus on some of the Internet projects that I had been putting off.  

I have told you that I raise and train quail hunting dogs for a hobby.  On Tuesday, I had to do the worst job that comes with the hobby.  I had to take our 14 year old pointer named Char to the vet and put her down.  Rudyard Kipling wrote the poem “The Power of the Dog” and it ends with the line “Should we give our hearts to a dog to tear?”  My answer is “Yes”.  I am never living without a dog so I will continue to have my heart torn.  That is the price we pay for a dog’s unquestioning friendship.  

Linda and I are off to spend the weekend with friends on the Texas beaches this weekend so I must publish this and get going.  Linda is tapping her foot in the background.  We wish you a great week.  


Infopreneur is a new term that has recently developed on the Internet to describe a person who sells information.  This word is derived from the word entrepreneur since an infopreneur is generally considered an entrepreneur who makes money selling information on the Internet.  

The job classification of infopreneur has created a totally new field on the Internet which allows individuals to use the Internet to start businesses publishing information that appeals to a specific market.  The infopreneur develops traffic to his/her site by publishing popular, sought after content.  The infopreneur then makes money from Adsense ads on the site, affiliate links, referrals and leads, and/or selling ebooks.  

Being an infopreneur is being in the publishing business.  You put down in electronic print form what you know from experience or what you learn and pass on to the Internet world through publishing on websites, blogs, ebooks, emails, etc.  

If this type of Internet work appeals to you and you feel that you have the ability to sit down in front the white screen of a monitor and fill it with words that will interest a niche market on the Internet, this could be your calling.  It is easy to start.  It requires very little investment and the rewards can be substantial.  

As I (John) sit here writing this information to share with you, I am an infopreneur.  I am publishing what I am passionate about.  That is sharing valuable information with people who want to make a retirement living on the Internet.  I want to make some money for my efforts, but it is not my driving motivation since the money is supplemental income and not our primary income.  

I have read that being an infopreneur is somewhat like a hobby that pays.  You write about something that you like and get paid for it.  Not a bad job!  

How do you decide what your subject area should be?  If you are an infopreneur for fun and you are not concerned with income, you can write on any topic you like.  In this case, you are writing for self fulfillment and the subject is immaterial.  Many blog writers fall in this category.  They lay down words in their blog that satisfy an urge to write, but they have very few readers.  

If you are a profit motivated infopreneur, you should do market research on how much interest there is on your area of interest.  The top level of this research can be done free using the key word tool at  

On the right side of this page under “Tools”, click Keyword Selector Tool.  This will bring up a new window for the search.  Enter the keywords for your area of expertise and see how many searches took place on the Yahoo Search Network in the previous month.  A rule of thumb that I have seen is you need over 10,000 Yahoo searches per month to create a profitable site.  This can be lower if you feel it is a growing market and will grow in the next few years or if you are not focused on monetary return from your publishing.  

Keep in mind that this is a computer tool and does not take the place of “gut” human instinct.  It should be used to help you, but you should not let it make your final decision.  

Keep doing your research and find additional related keywords.  When you add all of them up, you should have a plan for a website or blog that covers all of these.  The sum of all the keyword searches for these will measure level of interest for your topic.  

There are more advanced keyword tools that are much stronger than Overture, but they cost money ($$).  The granddaddy of them all is WordTracker at.  This site captures searches from all over the Internet and is considered the ultimate source of search information.  It does have a free trial feature that is cumbersome, but you can search for one free search term at a time.  Try it and see what you think.

WordTracker is a subscription service at the rate of $267 per year, $53 per month, $27 per week, and $8 per day.  I recommend that when you are getting really serious about this research, prepare your materials and buy the time you need on WordTracker and blitz it with your keyword searches.  

Once you decide that you have a topic that is yours to publish, launch out to be an infopreneur.  

My recommendation on how to launch this effort is to start a blog (free) or to use Site Build It ($299 per year) to create your website.  For full disclosure, I am an affiliate of Site Build It, and I earn a commission if you buy Site Build It.  However, I personally use it for my site, and I can tell you from first hand experience that it is the best, easiest, and most effective way to become an infopreneur.  

Site Build It (SBI) has developed a systematic method of leading you through the keyword research (Brainstorm It) to help you focus in on your best keywords.  As a part of the fee that you pay for Site Build It, 25 searches in WordTracker are included.  You can buy more searches through SBI at a substantial discount if you need them.  I used about three of the 25 WordTracker searches during my research for retirement jobs so 25 is plenty for most research projects.  In the SBI process, you only use WordTracker after you have narrowed down your choices using the free Overture tool.  

Whether or not you use Site Build It do not skimp on using WordTracker for your final research before you make a decision on your future topic.  It is false economics to not pay for WordTracker.  

Site Build It takes care of all the mundane details of managing and promoting a website so you can concentrate on what you want to do and that is to publish information and be a great infopreneur.  Go to for additional information on how SBI helps you become an infopreneur.  

You can also publish a blog and be an infopreneur and you might want to do this to start.  This will allow you to get experience and see if the title of infopreneur is for you before you invest too much money or time in the project.  Blogs are free and I recommend that you go to and set one up just for the experience.  Go back to Volume 1 Issue 12 ( and read the article “Publish your own eZine without a Website” for more information on setting up a blog.  

Let me share a major lesson that I have learned on the Net.  Take this to heart because it is important to your Internet future.  The time that you spend trying to succeed on your own without good support and good tools is wasted time and wasted opportunity.  If you work on the Net for a year on your own and come up with a big, fat zero, the lost revenue from being successful during that same year would more than pay for professional help, good tools and guidance.  Also, consider your personal time and how hard you worked during that year for nothing.  Remember this when you look at the price tag of Site Build It.  The $299 per year looks high compared to some of the cheaper sites, but the value received far outweighs the seemly high price.  

To get a list of all the features that are included in Site Build, go to and study the value of the features included in SBI.  When I first read this before I became an owner of an SBI site, my initial reaction was that this was a lot of sales hype.  Now that I am an owner of an SBI site and I have used the listed tools and features, I still feel that some of the numbers may be slightly inflated, but they are not too far off the real value of SBI.  Who would not trade $299 per year for tools and help worth over $5,000?  

I encourage you to take action and launch you future Internet job as an infopreneur.  Good luck and good writing!  

Keyword Search Tool  

While doing some research on keyword search tools (and there are thousands of them), I found the following tool that you can use to get a feel for what a keyword search tool does.  I do not recommend it over any other.  It was one that supplied the HTML code to include on the page of Boomer eZine. 

When you use it, go to the very bottom of the page and read “How Does It Work?”  This tool is based only on results from Overture and makes the assumption that Google is twice the searches of Yahoo and the MSN search volume is half of Yahoo.  

Another word of caution, this site is oriented to SEO (search engine optimization).  Do not waste your time with SEO.  I will write an article about why in the next issue.

Keyword Suggestions for:

By Aaron Wall's SEO Book

Gotta go!  That wraps up our issue for this week.  Until next week, stay tuned.  

John and Linda Howe


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