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BOOMER eZINE
The Online Entrepreneur Magazine |
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Volume 1 - Issue 18 8-11-06 For those who would like to read this in HTML format, this
issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-zine.com/V1I18_081106.htm
and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com. Please pass Boomer eZine on to a friend. They will thank you for it. Table of Contents for this issue..... 2.
Infopreneur Well, this week I was a
bachelor since Linda went to nurse a friend back to health after surgery.
Things were quiet around here, and I was able to focus on some of the
Internet projects that I had been putting off. I have told you that I
raise and train quail hunting dogs for a hobby.
On Tuesday, I had to do the worst job that comes with the hobby.
I had to take our 14 year old pointer named Char to the vet and put her
down. Rudyard Kipling wrote the poem
“The Power of the Dog” and it ends with the line “Should we give our
hearts to a dog to tear?” My
answer is “Yes”. I am never
living without a dog so I will continue to have my heart torn.
That is the price we pay for a dog’s unquestioning friendship. Linda and I are off to
spend the weekend with friends on the Infopreneur is a new term
that has recently developed on the Internet to describe a person who sells
information. This word is derived
from the word entrepreneur since an infopreneur is generally considered an
entrepreneur who makes money selling information on the Internet. The job classification of
infopreneur has created a totally new field on the Internet which allows
individuals to use the Internet to start businesses publishing information that
appeals to a specific market. The
infopreneur develops traffic to his/her site by publishing popular, sought after
content. The infopreneur then makes
money from Adsense ads on the site, affiliate links, referrals and leads, and/or
selling ebooks. Being an infopreneur is
being in the publishing business. You
put down in electronic print form what you know from experience or what you
learn and pass on to the Internet world through publishing on websites, blogs,
ebooks, emails, etc. If this type of Internet
work appeals to you and you feel that you have the ability to sit down in front
the white screen of a monitor and fill it with words that will interest a niche
market on the Internet, this could be your calling.
It is easy to start. It
requires very little investment and the rewards can be substantial. As I (John) sit here
writing this information to share with you, I am an infopreneur.
I am publishing what I am passionate about.
That is sharing valuable information with people who want to make a
retirement living on the Internet. I
want to make some money for my efforts, but it is not my driving motivation
since the money is supplemental income and not our primary income. I have read that being an
infopreneur is somewhat like a hobby that pays.
You write about something that you like and get paid for it.
Not a bad job! How do you decide what
your subject area should be? If you
are an infopreneur for fun and you are not concerned with income, you can write
on any topic you like. In this case,
you are writing for self fulfillment and the subject is immaterial.
Many blog writers fall in this category.
They lay down words in their blog that satisfy an urge to write, but they
have very few readers. If you are a profit
motivated infopreneur, you should do market research on how much interest there
is on your area of interest. The top
level of this research can be done free using the key word tool at http://searchmarketing.yahoo.com/rc/srch/. On the right side of this
page under “Tools”, click Keyword Selector Tool.
This will bring up a new window for the search.
Enter the keywords for your area of expertise and see how many searches
took place on the Yahoo Search Network in the previous month.
A rule of thumb that I have seen is you need over 10,000 Yahoo searches
per month to create a profitable site. This
can be lower if you feel it is a growing market and will grow in the next few
years or if you are not focused on monetary return from your publishing. Keep in mind that this is
a computer tool and does not take the place of “gut” human instinct.
It should be used to help you, but you should not let it make your final
decision. Keep doing your research
and find additional related keywords. When
you add all of them up, you should have a plan for a website or blog that covers
all of these. The sum of all the
keyword searches for these will measure level of interest for your topic. There are more advanced keyword tools that are much stronger than Overture, but they cost money ($$). The granddaddy of them all is WordTracker at. http://our.affiliatetracking.net/wordtracker/a/15565. This site captures searches from all over the Internet and is considered the ultimate source of search information. It does have a free trial feature that is cumbersome, but you can search for one free search term at a time. Try it and see what you think. WordTracker is a
subscription service at the rate of $267 per year, $53 per month, $27 per week,
and $8 per day. I recommend that
when you are getting really serious about this research, prepare your materials
and buy the time you need on WordTracker and blitz it with your keyword
searches. Once you decide that you
have a topic that is yours to publish, launch out to be an infopreneur. My recommendation on how
to launch this effort is to start a blog (free) or to use Site Build It ($299
per year) to create your website. For
full disclosure, I am an affiliate of Site Build It, and I earn a commission if
you buy Site Build It. However, I
personally use it for my site www.retirement-jobs-online.com,
and I can tell you from first hand experience that it is the best, easiest, and
most effective way to become an infopreneur. Site Build It (SBI) has
developed a systematic method of leading you through the keyword research
(Brainstorm It) to help you focus in on your best keywords.
As a part of the fee that you pay for Site Build It, 25 searches in
WordTracker are included. You can
buy more searches through SBI at a substantial discount if you need them.
I used about three of the 25 WordTracker searches during my research for
retirement jobs online.com so 25 is plenty for most research projects.
In the SBI process, you only use WordTracker after you have narrowed down
your choices using the free Overture tool. Whether or not you use
Site Build It do not skimp on using WordTracker for your final research before
you make a decision on your future topic. It
is false economics to not pay for WordTracker. Site Build It takes care
of all the mundane details of managing and promoting a website so you can
concentrate on what you want to do and that is to publish information and be a
great infopreneur. Go to http://infopublishing.sitesell.com/boomer.html
for additional information on how SBI helps you become an infopreneur. You can also publish a
blog and be an infopreneur and you might want to do this to start.
This will allow you to get experience and see if the title of infopreneur
is for you before you invest too much money or time in the project.
Blogs are free and I recommend that you go to www.blogger.com
and set one up just for the experience. Go
back to Volume 1 Issue 12 (http://www.boomer-ezine.com/V1I12_063006.htm)
and read the article “Publish your own eZine without a Website” for more
information on setting up a blog. Let me share a major
lesson that I have learned on the Net. Take
this to heart because it is important to your Internet future.
The time that you spend trying to succeed on your own without good
support and good tools is wasted time and wasted opportunity.
If you work on the Net for a year on your own and come up with a big, fat
zero, the lost revenue from being successful during that same year would more
than pay for professional help, good tools and guidance.
Also, consider your personal time and how hard you worked during that
year for nothing. Remember this when
you look at the price tag of Site Build It.
The $299 per year looks high compared to some of the cheaper sites, but
the value received far outweighs the seemly high price. To get a list of all the
features that are included in Site Build, go to https://secure.sitesell.com/build/order.html
and study the value of the features included in SBI.
When I first read this before I became an owner of an SBI site, my
initial reaction was that this was a lot of sales hype.
Now that I am an owner of an SBI site and I have used the listed tools
and features, I still feel that some of the numbers may be slightly inflated,
but they are not too far off the real value of SBI.
Who would not trade $299 per year for tools and help worth over $5,000? I encourage you to take
action and launch you future Internet job as an infopreneur.
Good luck and good writing! While doing some research on keyword search tools (and there are thousands of them), I found the following tool that you can use to get a feel for what a keyword search tool does. I do not recommend it over any other. It was one that supplied the HTML code to include on the page of Boomer eZine. When you use it, go to
the very bottom of the page and read “How Does It Work?”
This tool is based only on results from Overture and makes the assumption
that Google is twice the searches of Yahoo and the MSN search volume is half of
Yahoo. Another word of caution, this site is oriented to SEO (search engine optimization). Do not waste your time with SEO. I will write an article about why in the next issue. John and Linda Howe http://boomer-ezine.blogspot.com http://stores.ebay.com/BOOMER-RETIREMENT-STORE
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want you to remain a subscriber to our newsletter! It is OK to go ahead and join our
subscriber list with more than one email address. You never know when an
email will be blocked these days. The SPAM filters are getting tighter and
tighter and are blocking many legitimate emails. Copyright 2006 John Howe, Inc.
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