The Online Entrepreneur Magazine
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to New Subscribers
Graphics Appear on Web Pages
the Boomer cat lovers. I
that I must give cat lovers equal time after my comments about my dogs
week. Linda and I
have had cats for
many years. (If you
asked the cats,
they would have told you that they had us).
We currently have a black cat named Boo whose job it
is to keep the
buffalos away from our house and yard.
guess that she is doing a good job since we have never seen a buffalo
here to see Boo helping me write this issue of Boomer eZine.
was off this week with friends at the lake.
She practiced with a friend’s kayak.
She really liked this kayak better than the one she
used when we took
lessons. She and
her friend spent
time in the lake tipping the kayak over and practicing getting back in
She came home exhausted.
all I have to do is get her to stay awake long enough to proof this
Welcome to our New Subscribers
to all our new subscribers.
Wikipedia definition of
the process of doing research for the article in last week’s issue, I
amazed to discover that there was not a definition for “infopreneur” in
Wikipedia. So I
wrote and published
an article. Check
it out at http://en.wikipedia.org/wiki/Infopreneur.
is an interesting site where people contribute their knowledge to
database. Since it
is a free access
database, one needs to be cautious of using new definitions from
without verifying them.
can publish new articles on Wikipedia or you can edit and comment on
that you read on the site. All
have to do is open an account (free) and you are ready to go.
Give it a try and be a contributor to Wikipedia,
you publish or edit on Wikipedia, you get exposure for your
This makes you an expert which is one of your goals
in building a
reputation on the Internet. Any
place you can put your tagline on the Internet helps your reputation
links pointing back to your website or blog.
Search Engine Optimization
start this article, let’s make certain that everyone knows what a
engine (SE) is. This
is a website
that will accept an input word or phrase and search a database to give
information that matches the input information that you supplied to it.
The best known SE’s are Google and Yahoo.
There are many
definitions for SEO so I will try to boil them down into a simple one.
My condensed definition of SEO is -- SEO is the
action of using
techniques to make your page(s) appeal to search engines so they will
page high in the search engine results pages (SERP).
For additional definitions, run a Google search and
you will get plenty
of reading on the subject.
Why be concerned about
the SERP ranking? This
produces your free traffic that found you all by themselves using the
This traffic is the life blood of your business.
Another consideration about SE traffic ….
Readers who find you through the SE’s are much more
open to what you
have to say or offer since they found you on their own.
They were looking for you. This
is a different situation from coming to your location from a sales page
or a pay
per click ad. When
they come via
these methods, they are immediately suspicious and wary of a sales
This makes them much harder to sell.
SEO has created the
profession of search engine optimizer.
profession breaks down into two groups called the white hats and the
(I guess this is from the old western movies where
the good guys wore
white hats and the bad guys wore black hats).
The white hats work to
create good, solid content that the SE’s are looking for.
Their form of optimization is presenting the good,
solid material in a
format which appeals to the SE.
The black hats try to
trick the SE into thinking that a site has valuable information on it
methods and tricks.
When search engines (SE’s) first came on the scene, they were not very sophisticated and people on the Net found ways to easily trick them into giving a page a higher ranking on the SERP than the page deserved.
black hat trick that I remember hearing
about was to fill in all the white space on the page with the page
white font color (white letters on a white background).
If the page was viewed on the screen, it looked
normal with five or six
keyword occurrences, but if you looked at the HTML, you would see the
the page say 300 times. This
called “increasing keyword density” and this worked for a short time
the SE’s got smarter. When
learned to look at the background color and the font color for these
keywords, the SE’s started penalizing the website for cheating.
The interaction between the black hat SEO’s and the
search engines has
developed into a “cat and mouse” game and is still on going.
some of the best minds on the Net
working for it and those minds are constantly working to stay ahead of
It is not
uncommon for a “black hat” page to
be ranked well in the SERP’s one day and gone the next.
This is because Google has changed its algorithm for
what it considers
relevant on the page. The
black hat tricks that worked yesterday were discovered and the page is
Google or ranked so far back in the SERP that it is “dead meat”.
Google has a
goal to rank pages with outstanding,
relevant content high on the SERP and if you create that outstanding,
content and develop traffic, your page will rise in the SERP rank.
You are not trying to fool Google, you are trying to
build what Google
this information from using Site Build
It (SBI) since it guides you through this part of building your page.
Each time you create a page, you first preview it to
see that it meets
your visual requirements. Then
submit it to “Analyze It” a program that evaluates the page.
Once it has done its evaluation, it opens a new
window that tells you
what it detected that needs to be changed to make the page more
search engine spiders.
You make the
changes to the page and resubmit to
“Analyze It” until it gives you a report with no more suggestions.
At that point, you preview the page to make certain
your changes have not
affected the visual presentation and it is ready to publish.
are a few SBI guidelines what I
learned from building retirement jobs online.com on Site Build It.
If you follow these guidelines, you will build a
page that is structured
the way the SE’s like.
The web page file name should contain the primary
For retirement jobs online.com this would be
The page title should contain the primary keyword.
This is the Title tag in the HTML code.
The page description should contain the primary
This is the description meta tag.
The keyword list should begin with the primary
This is the keywords meta tag.
The first heading in the body should contain the
keyword. This will
be the H1, H2, or
H3 tags in HTML. “H”
a heading which will be bold font.
1, 2, or 3 indicate the size of the font for the heading.
The keyword should appear in the first 90 visible
characters of the text.
The key word should appear a moderate number of
the body. Here is
where it gets a
little fuzzy. Too
will not help you and too many occurrences can be considered “keyword
spamming”. I do not
know the exact
formula, I just do what SBI says.
often “Analyze It” tells me to lower the occur aces of keywords on a
The keyword should appear in the text of a text
If you build
your own website, you will need to
know HTML so you can fill in the Title and the meta tags for the
the description. This
is not hard to
do and you can learn it without too much trouble.
If you use SBI, you fill in text boxes in the
template that it gives you
and it writes the HTML for this.
If you are
using MS Internet Explorer, to see the
HTML for these inputs, go to www.retirement-jobs-online.com
and right click in the center of the page.
View Source in the dropdown box and a Notepad window will open with the
code for the page. Here
is what you
will see near the top:
HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
Jobs Online - retirement jobs online for people over
rel="alternate" type="application/rss+xml" title="RSS"
Name="Description" Content="Retirement jobs online for retirees
seeking flexible work schedules">
Name="Keywords" Content="retirement jobs online, retirement
careers, entrepreneur, part time, retiree, retired">
<TITLE> tag is the page title.
<META Name="Description" Content=
is the description.
<META Name="Keywords" Content= is
the keyword list.
You can write
this HTML if you just use the tags
exactly like they appear and insert your text between the quotation
On the title
tag, don’t forget the closing tag.
Almost all tags in HTML end with the same tag as the
beginning except the
tag name will have a forward slash in front of it.
As an example, the closing tag for the title tag is
All I wanted to do was to show you where these
various inputs appeared on
the page. If you
build your own
website, do not forget to fill these out each time you build a page.
a site map for your site in the
format that Google and Yahoo suggest helps your page’s ranking.
See Volume 1 Issue 16 http://www.boomer-ezine.com/V1I16_072806.htm
and Volume 1 Issue 17 http://www.boomer-ezine.com/V1I17_080406.htm
for information about site maps.
learned this from building pages on SBI so
I am not going to claim to be a genius on the subject.
I just know that SBI techniques get results, and I
am seeing those
results on www.retirement–jobs-online.com.
In a survey, 1000 SBI sites were randomly selected by an independent research firm and then Alexa.com was used to measure the rank of these sites. Here are the results:
those to be convincing numbers.
If you want more information about Site Build It, go
do not chase after the latest
“hot” SEO technique. Focus
creating great content and follow a few rules on how to structure your
no matter how Google changes its SE algorithm, your pages should
Do It Do Dat?
If you ask my wife and
children, I am always asking the question “How does that work?”
My degree is in physics, and my scientific mind is
always trying to
figure out how something works.
I am reminded of the joke
that is told in many different geographic locations.
If you are in
and Thibodeaux were discussing
the greatest inventions of all time? Boudreaux
thought that the jet airplanes were the greatest. "Those 747s can carry
many people, so far, so fast." What do you t'ink, Robicheaux?
thought that computers were the
greatest invention. "You can see so much information on dere. All over
whole world! Right in yer own living room." They looked at Thibodeaux, "What
do you t'ink?" Thibodeaux thought for
a minute and said, "I t'ink dat da Thermos bottle is the greatest
invention." "What? Why do say dat? All it does is keep t'ings hot or
keep t'ings cold." And Thibodeaux says, "Yeah,
but how does it know?"
found a follow up to this joke. Boudreaux
was so impressed with Thibodeaux’ idea that him bought himself a
Thibodeaux saw him at
work the next week, him say, Hey Boudreaux, whatcha got in your
Boudreaux answer, “Some hot gumbo and two Popsicles.”
on to “How do it do dat?”
How Graphics Appear on
all know that the web page you are viewing is generated by your browser
HTML code that it received when you told it to load this page.
If you are using Internet Explorer and reading this
on the Boomer
eZine.com site, position your cursor in the middle of the page away
table or graphic and right click your mouse.
On the drop down box, click View Source.
Notepad will open a window that will display the
HTML code for the page
that you are viewing.
you do this on a page with a picture or graphic, you will not see the
graphic embedded in the HTML, but rather in its place, you will see
code that says this:
“img src” is the HTML
code that tells the browser where to go to get the image.
The numbers after it are the size in pixels on the
This tip applies to eBay
since you can place pictures in your description box on eBay and you do
to pay for any pictures that you supply if they are not hosted in the
The eBay description box will allow you to use some basic HTML formatting to insert pictures.
The following example is time sensitive and the
links to the Mickey Mouse
Calculator will not work after
As an example, go to this
link to see an item that I currently have on auction at the eBay Boomer
Retirement Store http://stores.ebay.com/BOOMER-RETIREMENT-STORE.
When you get there click on the Mickey Mouse Head
When the Mickey Mouse
Calculator page loads, position your cursor over any of the pictures of
calculator and right click. Select
Properties on the drop down box and it will tell you where the picture
located on the Net. In
the picture location is:
If you click the above
link, you will be able to view the picture directly from the
The HTML in the page that
specifies the middle picture on the page is:
This tells the browser to
center the image on the page (align=”center”, there is no border around
image (img border=0), get the image from the address on the
site and the picture is 288 pixels wide and 294 high.
The <p and </p> tags begin and
end a paragraph.
I think that this
technology is great. You
can post a
picture on any website on the Net and you can load it into the page of
another website. The
is that all this is done in the time it takes for the browser to load
the page. This is
why sometimes you
see the page text load first and the pictures loads a little after it.
Also, if you see a blank frame with a small red X in
it, this means that
the link to the picture was broken or the website host was down and the
could not be accessed.
One other eBay tip
…..Notice the time when the Mickey Mouse Calculator auction ends.
It is August 20 at
evening). It is a proven fact that
the best time to end an eBay auction is Sunday evening.
This one ends just before
so it is in the
ideal time range to end an
auction in the
Here is my sales pitch.
While you are at the Boomer Retirement Store, bid on
the Mickey Mouse
Calculator as a gift for your grandchild.
has not been much activity on it and you might be able to “steal” it
one is looking. There
is no reserve
on it so it will go for whatever the auction brings.
Good luck and good bidding!
Linda and I were
reviewing past issues of Boomer eZine, and we realized that we have not
discussed one of the most important actions needed to be successful on
Internet. That is
building a mailing
We will cure this
oversight next week when we take on the topic of building lists.
Until next week, stay tuned.
John and Linda Howe
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Copyright 2015 John Howe, Inc.
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