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1 Issue 20
For those who would like
to read this in HTML format, this issue of Boomer eZine is posted on
eZine website at http://www.boomer-ezine.com/V1I20_082506.htm
and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.
of Contents for this issue.....
1. Authors Comments
Proven Strategies to Grow
- Deleting Emails from
much excitement this week. I
Wednesday, I turned 63 and Linda cooked a great birthday meal for me.
She is a really good cook and the meal was wonderful.
All my children called me and wished me a Happy
Grown children are such a great gift!
Saturday is the annual Quail Unlimited banquet so we will be going to
is always a great event, and I usually buy something in the auction.
I guess I will try to sit on my hands this year.
we promised last week, the theme of this week’s issue is about mailing
This is a very important part of being successful on
It is much easier to sell a person the second time
than to sell them the
first time. Once
they have bought
from you and you treated them well and delivered as they expected, you
their trust and they will buy from you again.
This applies to e-goods as well as to hard goods on
Building a List
all the research that I have done on being successful on the Internet,
common theme that runs through the success of the most successful
to build a list of customers who then become repeat customers.
You know from your off-line life that the businesses
that you continually
use are the ones that do a good job and treat you right.
Once you gain confidence in them, you continue to go
back to them.
The same is true on the Internet.
read an eBook called The 30 Day Blueprint for Success
that convinced me
of the importance of building a mailing list.
The book was a compilation of articles from 15
highly respected Internet
professionals from different arenas of the Net who were challenged with
“Dear Internet Marketing
You suddenly lose all your
money, along with your name and reputation, and only have your
You have bills piled high
and people harassing you for money over the phone.
Plus, you have a guaranteed
roof over your head, a phone line, and an Internet connection for only
You no longer have your big
guru name or JV partners. Other
your vast marketing experience, you’re an unknown newbie.
What would you do, from day
1 to day 30, to get yourself back on top?”
(The above quote was
excerpted from Volume I of The 30 Day Blueprint for Success.)
most common method that these individuals used was to rebuild a
customer list as
quickly as possible so they could be effective in building the business
once had. Just as
an aside, the book
was very revealing about the thought patterns of these experts during
day quest to restore the income stream that they once enjoyed.
There are four volumes of this book, but I only read
the first one since
the pattern they used was repeated.
a class that I took under him, my friend and mentor, Jim Cockrum
(author of The
Silent Sales Machine Hiding on eBay) said that if his office
caught fire the
first thing he would save was the backup with his mailing list on it.
to manage a List - Autoresponders
might consider this a little backwards, but let’s plan for how we are
handle the list before we figure out how to build it.
We need to be able to capture basic information like
name and email
address. We need to
be able to
automatically send a reply to the person joining the list and verify
were indeed the person who sent the request to join.
(This is called double opt-in and it is vitally
important so you can
prove that you are not sending SPAM in the future).
We will need to send out emails to the people on the
list in the future
when we start communicating with the customers on the list.
handle this in any volume on your own is an impossible task, but there
services called autoresponders on the Internet that will handle all of
are free autoresponders such as FreeAutoBot.com and there are paid
autoresponders such as Aweber.com and GetResponse.com.
Free sounds good for a start up, but the downside is
the fact that the
autoresponder puts its link and some
use Aweber.com so that is the one we will discuss.
The site has a 30 day free test drive that will
allow you to experiment
with it and decide if it is for you.
you decide to use it (and you will have to use an autoresponder to
build a list
of any size), one month of service from Aweber.com is $19.95 as of this
so you can start off with a monthly plan.
you are satisfied that this is for you, you can save $60.00 per year
you have signed up, log on to Aweber.com and go to the “How to Get
page. This is very
complete and has
great instructions and tutorial videos to help you set up your first
like the feature of
Aweber.com where you compose your messages off line and then import the
into the autoresponder. You
need Notepad to compose your messages.
program is found under your Accessories in Programs on your MS Windows.
If you have not already done so, I recommend that
you set up a shortcut
icon on your desktop or on your systems tray for Notepad.
It is very handy to be able to open this quickly.
I use it as a scratch pad for copying and pasting
things from web pages
to print so I can use the info in research later.
week when I get ready to send the weekly issue of Boomer eZine, I log
Aweber and set up what is called a broadcast message.
I copy the newsletter from MS Word to Notepad.
This removes all the Word control characters.
I then copy the text from Notepad to the input area
of Aweber and check
the formatting. I
then test how it
looks by sending it to my own email address.
If I am satisfied, I click a button on Aweber and
the Boomer eZine is
sent to everyone on the list.
Aweber autoresponder automatically sends follow up emails.
I recently added a follow up email that is sent 14
days after the initial
sign up to thank a new subscriber for being a reader.
Some of you received that email this last week and
some will get it in
the future. Aweber
does this for me
that we know there is a simple way to handle all those names that you
to your list, let’s see how to grow your list.
Proven Strategies to Grow Your List
NOTE: I read this
article and felt
that it fit well with the theme of this issue –
Guest Author Donna Gunter
2006 Donna Gunter
week after I send out my ezine, I receive several emails that begin,
Donna! My name is <fill in the blank here>, and
I know you don't
know me, but I know you, as I've been reading your newsletter for a
years now." I love those emails, as I know that my reader has
to like, trust and respect me -- all the characteristics that need to
place for them to decide to buy something from me.
2006 Donna Gunter
Business Resource Queen (TM) and Coach Donna Gunter helps self-employed
professionals learn how to get more clients online at www.OnlineBizCoachingCompany.com.
To sign up for more FREE tips like these and claim your FREE gift,
Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com.
- Deleting Emails from Outlook
Here is a simple tip for
deleting emails from your folders in Outlook.
If you highlight the file to delete and hold down
the shift key as you
click the delete icon “X” in the tool bar, you can delete the file
completely without it going to your Deleted Items folder.
Just be careful not to delete a valuable file.
Outlook will give you a warning message and ask you
if you are sure that
you want to permanently delete the item(s). This
saves you from having to deal with it later.
If you want to delete a
range of files (like those in your Junk folder), highlight the first
one in the
range, move your cursor down to the last file in the range and hold
shift key as you click it with your mouse.
will highlight the entire range of files.
you want to delete all of them, hold down the shift key as you follow
instructions in the first paragraph.
That wraps up our issue
for this week. Until
next week, stay
and Linda Howe
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: email@example.com. We want you to remain a subscriber to our newsletter!
is OK to go ahead and join our
subscriber list with more than one email address. You never
know when an
email will be blocked these days. The SPAM filters are
getting tighter and
tighter and are blocking many legitimate emails.
Copyright 2015 John Howe, Inc.
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