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BOOMER eZINE
The Online Entrepreneur Magazine |
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Volume 1 - Issue 23 9-14-06 For those who would like to read this in HTML format, this
issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-zine.com/V1I23_091406.htm
and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com. Please pass Boomer eZine on to a friend. They will thank you for it. Table of Contents for this issue..... 1. Authors Comments 2.
Review of Jim Cockrum’s New
Book 3.
Previously published portion of
Issue 23 Author's
Comments First, about our
vacation. We had a great time in We also continued our
education on kayaking by kayaking down the The house we rented for
the week did not have Internet so I got up early and drove to the local coffee
shop where I used the wireless connection for the price of a cup of coffee
($1.50 – Not Starbucks!). (Linda
wanted me to be on vacation, so I tried not to spend too much of my vacation on
my laptop). From the coffee shop, I
accessed the Internet and also remotely logged on my home computer. As a quick aside.
If you are going to be in business online, you will need to have access
to your home computer no matter where you go.
If you are running Windows XP, these remote features are included in the
operating system. Set it up and you
can log onto your home computer from any Internet connection.
This enables you to use your computer remotely just like you are sitting
in front of your own monitor. If you missed the article on remote computing,
read about it at http://www.boomer-ezine.com/V1I5_050706.htm. Another consideration for
remote processing is to make certain that your computer does not shut down when
you are away. I installed a UPS (no,
not the brown truck) on it. An
uninterruptible power supply (UPS) will keep the computer running for a period
of time if you have power failure. You
can buy these refurbished on the Net. I
purchased an APC Smart UPS 700 for my computer and it worked well.
Our house sitter said that we had severe storms while we were gone which
knocked out the electricity. I never
lost the use of my computer. The UPS
also filters the incoming electricity and protects the computer from lightning
strikes. Review of “The Part Time Plan for
Massive Success Using eBay and the Internet” I
previously sent you an email notice that Jim’s new book was published while we
were on vacation. Now that we are
home, I want to spend more time telling you about it. Jim
Cockrum is truly an eBay genius. That’s
all there is to it. In this book he
lays out all that a boomer entrepreneur needs to know to do very well on the
Internet. His main concentration is
to make and sell information products which is something that Linda and I feel
are the best products for boomer entrepreneurs to sell.
Just think of the strategy this way, you create something once and sell
it multiple times rather than scour garage sales for one item and sell it once. You
have heard me preach that as the only member of your organization, you need to
multiply your efforts. This is
another way to multiply your efforts. Let’s
look at the table of contents and discuss each chapter. ·
Chapter 1 “Prove It” is
dedicated to Jim proving to you that he is for real and is a credible source.
On my first reading, I skipped that paragraph since I know him and have
attended the seminar that he and ·
Chapter 2 “The Obvious
Strategy” covers selling “hard goods” on eBay.
This is the way that most people perceive eBay.
Find something to sell, post it on eBay, and make a profit on it.
The book discusses this and gives tips how to do this well, but this is
not the main strategy that the book promotes. ·
Chapter 3 “The Not-So-Obvious
Strategy” covers the real message of the book.
This is where Jim introduces information products as great products to
sell on eBay. I like this chapter
since my picture appears in it. In
fact, the group picture of the Huntsville Tim and Jim class that appears in the
book was taken with my camera. Jim covers the ways to
evaluate using eBay to your best advantage.
During the ·
Chapter 4 “Using the
Information Strategy” is a long chapter with eight subtopics. ·
Topic 4.1 “Quadrant 4
Success” relates back to chapter 3 where Jim dwells deeper into the Quadrant 4
concept. This is for creative people
who are not afraid to use eBay as an effective marketing tool. ·
Topic 4.2 “Why Information”
tells in detail why information products are the very best products to sell on
eBay. ·
Topic 4.3 “Let’s Find Your
Product” gets the creative juices flowing.
Jim leads you through many ways to research and find a product to create.
This is a very helpful topic since this is where so many people hit the
brick wall. ·
Topic 4.4 “Before Creating
Your Product” gives you a great tip on how to do market research on your
product so you do not spend days developing something that no one will buy.
Author’s Comment. This is a
very common mistake that many people make. They
become so enamored with their product that they forget that the object of the
exercise is to sell it and make money. When
they finally finish their product, no one will buy it.
This is wasted time and effort that a little market research would have
saved. ·
Topic 4.5 “What Sells Well”
gives you the tools to determine the keywords for what will sell well.
Choose topics that have high keyword searches.
This indicates the size of the market for the product. ·
Topic 4.6 “Use Info to Sell
More Physical Goods” tells how to create info products to help you sell hard
goods on eBay if that is your major eBay business model. ·
Topic 4.7 “The Back End
Strategies” addresses the building of a mailing list from all the people who
visit your auctions. This is a must
for long term success on the Net. ·
Topic 4.8 “The Story of My
Best Seller” talks about Jim’s getting started selling his great book “The
Silent Sales Machine Hiding on eBay”. He
tells how to use ClickBank.com for selling digital products and how he developed
his affiliate sales force. ·
Chapter 5 “The Tools You’ll
Need” starts off with a 17 minute video. You
cannot keep from getting excited by what Jim explains in this video.
It shows how to set up eBay auctions to automatically sell digital goods,
automatically accept payments, automatically deliver the product to the
customer, and automatically leave feedback after the sale.
This can all be done using PayPal and you do not have to have your own
website. This is the business model
that I am recommending to all boomer entrepreneurs!
Sell and make money and have your own time to enjoy retirement. This video is worth the
price that you have to pay for the book and it is a fraction of the information
that is available in the book. The rest of the chapter
covers the tools that you will need and where to find them.
Jim breaks each tool down into Do It Yourself, Do It Yourself with a
Little Help ($), Or Pay Someone Else to Do It ($$). The tools are Product
Creation, PDF Creation (deliver your typed digital product in PDF format),
Creation of eBook cover, Editing your product, Website creation, Autoresponder
creation, Taking payments when selling on eBay, Taking payments when selling on
your own website, Product delivery after an eBay sale, Product delivery after a
sale from a website, Customer support. This
is extremely valuable information. You
decide how you want to handle a particular function and Jim tells you how to do
it or where to hire the help to get it done. ·
Chapter 6 “Tips for Selling
Info Products on eBay” give you eighteen great tips about improving your
listings for your eBay auctions. Jim
is the master of eBay and these are from the expert. Now
Jim throws in three powerful bonuses. ·
Bonus 1 is how to run your whole
eBay information business on autopilot. You
do not even have to log into eBay if your follow his advice. ·
Bonus 2 is how to use your eBay
“About Me” page to your advantage. He
also has an additional tip about formatting your email address to your
advantage. ·
Bonus 3 is how to use Amazon.com
to your advantage. This is new for
Jim. He has discovered the Amazon
store concept that only recently became available.
Linda and I set one up a few weeks back.
The link to our Boomer’s Amazon Store is at the bottom of the
newsletter. That
concludes the detailed review of the book. It
is a keeper and I can tell you that if you are serious about being an online
entrepreneur, you need it in your tool chest. Now,
I am going to test how many of you read to this point.
Jim has authorized me to give away two copies of the new book “The Part
Time Plan for Massive Success Using eBay and the Internet”.
I will email the first two readers who send an email to john@boomer-ezine.com
with a subject line that says, “Please send me my copy of Jim’s new
book”. Do it now and get the free
copy. For those who are not first
and second, see the following which was sent to you earlier for information on
how to get the book. I
checked this morning and Jim has kept the offer open to get the new book free if
you buy his “Silent Sales Machine” book.
Jump on it now. You will need
both of these books to really succeed on eBay.
If you have any problem getting the book, send me an email at john@boomer-ezine.com. To purchase Jim’s book
“The Silent Sales Machine Hiding on eBay” for the low price of $29.97, go to
the following URL http://jvwh1.silentsale.hop.clickbank.net. You will land on the page
to sign up for Jim’s weekly newsletter. Go
to the sales page by clicking the link “Click here to see if you need Jim’s
book”. You can sign up for this
valuable newsletter after you buy the book. When you get to the sales
site, you can skip all the hype on the sales page by hitting the End key on your
computer. This will take you to the bottom of the page.
Scroll up a little and you can enter your credit card information and buy
the book. Once you have downloaded
the book, find the link to Jim’s Resource page.
On my copy of Silent Sales Machine, it is on the bottom of the table of
contents page. Click on that link
and you will be taken to the Resource page where you will receive instructions
on how to download the new book. I
will look for your emails. I am
ready to send the two copies of the book. Good
luck! THE FOLLOWING WAS SENT PREVIOUSLY
WHILE WE WERE ON VACATION. This is included so it will be posted
in HTML format on the Boomer eZine website and the Boomer Blog. Volume
1 Issue 23 Editors Note:
This issue of the Boomer eZine is being published in email text format
only. It is not being published
simultaneously on the blog or on the website since it is being published
remotely due to the urgency of the information in it.
It will be published on the blog and website next week. Well, I lied! But I
didn’t intend to. I said that there would not be an issue this week, but I am
so excited about a newsletter that I read while here on vacation that I must
write you about it. Why are we so excited?
Jim Cockrum has released his latest book “The Part Time Plan for
Massive Success Using eBay and the Internet”.
It contains exactly what an online entrepreneur needs to know.
I discovered it was released when I was online on vacation (I am still on
vacation while I am publishing this). I
down loaded the ebook and read it three times. It is like WOW, You have heard me talk
about Jim before. His book, “The
Silent Sales Machine Hiding on eBay” (“SSM”) is the best selling eBay book
of all time on the Internet. When I
checked Click Bank stats this morning, Jim’s book was fourth in sales in the
Business to Business category. Jim’s new book focuses
on just what Boomer eZine has published in several of the past issues.
Jim writes about being an infopreneur, which is one of the themes that we
like so well. This is exactly what we are recommending for our readers. Jim goes into great detail and explains how to use eBay to sell and promote your products. The great news is that
you can get this new book free if you have purchased his SSM book.
By itself SSM is a great education on how to use eBay for more than just
auctions, but by getting the new book free for buying the old book it is a real
steal. If you already own
Jim’s SSM book, open it up and find the link to his resource page.
Follow that link for instructions on how to download the new book. HERE IS THE TIME CRUCH. Jim said that September
13 was the deadline for getting “The Part Time Plan for Massive Success Using
eBay and the Internet” free if you owned the “Silent Sales Machine”. I
checked this morning (9/14) and the page is still up on Jim’s resource page
that lets you download the new book if you have purchased the “Silent Sales
Machine”. If you move quickly you
can still get it. If you do not yet own the
Silent Sales Machine book, BUY IT NOW while you can get the new book as a bonus. I have told you that
Boomer eZine is long on information and short on sales pitches.
I hope from reading what we have published for you that you have found
this to be true. When we make a
recommendation, it is made to further your education to becoming a great online
entrepreneur. The information in
these two books will take you a long way toward making money on the Internet. To purchase Jim’s book
“The Silent Sales Machine Hiding on eBay” for a low price of $29.97, go to
the following URL http://jvwh1.silentsale.hop.clickbank.net.
When you get to the sales site, you can skip all the hype on the sales
page by hitting the End key on your computer. This will take you to the bottom
of the page. Scroll up a little and
you can enter your credit card information and buy the book.
Once you have downloaded the book, find the link to Jim’s Resource
page. On my copy of SSM, it is on
the bottom of the table of contents page. Click
on that link and you will be taken to the Resource page where you will receive
instructions on how to download the new book. You have heard of the old
saying, “You can lead a horse to water, but you can’t make him drink”.
We have led you to the “water”. It
is up to you to take the proverbial “drink”. Linda and I will be back
home tomorrow from vacation. It has
been and still is a great one. BTW,
Linda is not overly happy about publishing this issue since she is concerned
about my welfare and wants me to really have a vacation.
However, she is helping me edit this since she agrees that it is an
important and time sensitive issue. His
latest book contains exactly what boomer entrepreneurs need to know about making
money on the Internet. That wraps up our issue
for this week. Until next week, stay
tuned. John and Linda Howe
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want you to remain a subscriber to our newsletter! It is OK to go ahead and join our
subscriber list with more than one email address. You never know when an
email will be blocked these days. The SPAM filters are getting tighter and
tighter and are blocking many legitimate emails. Copyright 2006 John Howe, Inc.
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Copyright 2008 John Howe, Inc. Please visit the other Boomer sites
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