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of Contents for this issue.....
Navigation on Your
Bookmarks for Site
and I drove to
many of our past articles on Boomer eZine, we have verbally described
accomplish a particular job on the Internet, but trying to draw a word
is challenging and I am certain that sometimes it is difficult for you
understand, no matter how hard we try to make it plain and simple.
have decided to learn how to create videos to show what is happening on
screen as we explain it so we can use these to help online
helpful information about the Net.
you will remember back to the article in http://www.boomer-ezine.com/V1I22_090806.htm,
we discussed how to set up a customized Google search on your website.
We decided that this would be a good topic to use
for our first video.
we started creating this issue, John thought that he could finish the
the weekend, but according to Murphy’s law “everything takes longer
expect” so it is not ready to release yet.
In order to work on his day job and get some sleep,
the video will be
finished next week.
far, we are very impressed with what we have learned about making
We think this has great potential for Boomer eZine.
software that we are using is Camtasia Studio by TechSmith.
The website for it is http://www.techsmith.com/camtasia.asp.
This is a very powerful piece of software for about
The good news is that you can download it and use it
free for 30 days.
There are no limitations on what you produce during
the trial period.
The videos are fully functional and do not have any
transparent symbol or logo) on them to show that they were produced
you want to experiment with Camtasia, I recommend that you download it
it. Videos are
becoming very popular
on the Internet, and “how to” videos are selling well on eBay.
is a fairly complex program. It has some extensive help support in it
you. However, John,
who will be the
“Camtasia wizard”, decided to learn it in a compressed time frame so we
purchased a tutorial package, “Mastering Camtasia Studio”, by Chris
a Camtasia expert.
course is broken down into very logical steps and if you follow it
will understand all the features of Camtasia in no time at all.
You will learn more than you really need to know to
produce a standard
video, but as with so many software packages, if you plow through it
you will miss some of the tricks that make it much easier to use.
If you teach yourself, a few months from now, you
will discover a key
short cut to a function within Camtasia and kick yourself for not
out how Chris can help you at http://www.masteringcamtasia.com/cmd.php?af=490492.
He offers a free five day mini course that I took before we purchased
“Mastering Camtasia”. This
class is very helpful in orienting you on Camtasia. It will help you
Camtasia is what you need to enhance your products and sales effort.
highly recommend that you consider using video in your future plans if
going to sell on the Internet. Camtasia
is for producing videos that show the screen of your computer.
There are many other editing programs for editing
video from a Camcorder.
We will leave this topic for a future article.
Effective Navigation on Your
Site Navigation is a very
important consideration of your website.
site should be designed so that the newest newbie can thread through
without getting lost. It is the road map of your site so that your
how to effectively navigate through it.
We had a good laugh the
other day while researching this topic.
read that you need to design your navigation so even your grandmother
grandfather can find their way through it.
laugh is that we Boomers are those grandmothers and grandfathers so the
must be REALLY easy to navigate.
What caused us to focus
on this subject came from working with the Retirement Jobs Online
When we started the site and it was only a few
pages, we designed the
navigation so the reader was lead on the course that we wanted them to
However, as the site grew, we realized that some
readers would be more
focused in one area than in another.
reader might not want to follow the dictated course so we needed to
make it easy
for her/him to pick and choose.
The original page
navigation pattern was a circular pattern where the reader would follow
links from one page to the next until he/she arrived back at the
This works as long as there is never a break, but we
all know that
somewhere in your surfing, you have to get up and tend to something or
off on a tangent to another page.
want to you return, it is sometimes hard to determine exactly where you
If the reader has to follow several page links back
to the continuation
point, frustration sets in and the reader is gone.
The basic tool for site
navigation is having a navigation bar (“nav bar”) on the site.
bars are usually some form of java script.
are text, buttons, or boxes usually placed on the top or left side of
page. This allows
the reader to
quickly link to the main pages of the site.
A feature that is usually incorporated in the nav
bar is the nav bar
entry for the current page is indicated by a change of color or look to
where you are currently located in the site.
Some HTML editors will
build your navigation bar nav bar for you.
you build a page, you specify if you want the page included on the nav
if you want a nav bar on the page.
Site Build It builds your
nav bar for you. On
the form where
you build your page, there are options where you specify if you want an
the nav bar for that page and if so, what the text on the nav bar entry
As an aside … if you
have a landing page on your site where you want the reader to take only
action (click to buy or click to subscribe) you do not put any external
a nav bar on that page. You
want to give the reader a means of escape except to close the window.
If you include the nav
bar on each page, it gives the reader a uniform way to get from the
to any other main page with one click which is desirable.
There is a theory in site navigation that a person
should be no more than
two clicks from any other page.
There are three basic concepts of site navigation, Hierarchical, Global, Local. We will not dig any deeper into this subject in this article. I recommend that you read the following articles for more info on the subject.
We converted the
navigation in the Retirement Jobs Online site to hierarchical
This is like a tree where there is a main line of
navigation like the
trunk of the tree. The
branch out to various topics, but returns to the main trunk to move to
Since Retirement Jobs
Online is an educational site, we achieved the control of navigation by
a Study Guide page. This
explains to the reader how to use the study guide.
It then provides the reader summary information
about each topic and
provides a link to detailed information so the reader can drill deeper
has interest in the topic. To
track from the detailed info back to the Study Guide, the reader is
told to use
the BACK button on the browser. An
icon is located on each page at the point where the reader is to employ
Our research showed that there is not a way to
create a text link back to
the previous page that will work 100% of the time in all browsers.
The BACK button on the browser is the foolproof
method of backtracking.
In summary, always consider how your reader will navigate your site. If navigation is easy, your reader will dig deeper and deeper into your site. If navigation is confusing or difficult, your reader will click away from your site and will not return. Work to make that navigation easy.
Bookmarks for Site Navigation
Navigation within a large
page can be accomplished by specifying bookmarks on the page.
These are locations to which you will link.
Front Page (my HTML
editor) has the tools on the tool bar that make it easy to set a
Let’s say we have a large page and down in the
middle of the page, you
have a heading called “Infopreneur”.
want to jump to it with a link. You
can do so with some simple HTML code shown in the following example.
Set the title
“Infopreneur” as a bookmark with HTML:
<a name="#Bookmark name">Infopreneur</a>
note: The xmp
and /xmp tags tell the browser to accept what it between the tags as
text and do
not execute it as HTML.
The HTML “< a
name” identifies this as an anchor for a link.
This is the same as the link target.
The bookmark name is preceded by the “#”.
The word “Infopreneur” is what actually shows on the
This is very simple to do if you want to insert a
bookmark into your page
using HTML. If you
do a link to “#Infopreneut”,
the browser will shift the page so the title “Infopreneur” is at the
the monitor. This
is also used for
creating links in a table of contents so the reader can link directly
topic without having to scroll down and find it.
One last tip on
bookmarks… You can
link to another
page and go directly to the bookmarked topic without having to go to
the top of
the page and make the reader search down for the topic.
Here is a link to Volume 1 Issue 18 of Boomer eZine.
It specifically links to the topic, “Author’s
Comments” which is
set up as the anchor for the link:
Note: the “%20”
indicates a space. The
this is URL’s cannot have spaces in them so the browser replaces the
with “%20” to keep you from having an invalid link.
The browser knows that when it gets to the page, it
is looking for the
bookmark, “Author’s Comments”, with a space between the words.
That wraps up our issue
for this week. Get
producing video! Many
are making a good living producing and selling video on the Net.
Until next week, stay
John and Linda Howe
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