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BOOMER eZINE
The Online Entrepreneur Magazine |
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Volume
1 Issue 26 For those who would like
to read this in HTML format, this issue of Boomer eZine is posted on the Boomer
eZine website at http://www.boomer-ezine.com/V1I26_100606.htm
and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com. Please pass Boomer eZine on to a friend. They will thank you for it. Table of Contents for this issue..... 1.
Authors Comments 2.
Choosing and Hosting Domain
Names 3.
Producing Videos 4.
How a Web Page is Viewed 5.
Ad Swaps 6.
A Blazing Bee Line to Hot
Headlines Author's
Comments This
had been a really busy week. As we
told you last week, I (John) started learning Camtasia, the video production
software. I became obsessed with it
and in the end produced the first video production for Boomer Guru Productions
(cheesy name, but it will draw attention on the Net).
More about the video later in this issue. While
we were eating supper, we had a flash to use video as an extension of this
eZine. We will incorporate video
clips with the subject matter when it will help tell the story.
We will change the name to Boomer eZine and Video Zine. I
thought that I might have coined a new word with video zine, but Google told me
otherwise. There were over 10
million video zine topics. No original thought there. Choosing and Hosting Domain Names You
will notice that we have created a new website named Boomer Guru for the video
productions. John actually had the
idea of Boomer Guru a few months ago. This
came from the use of the word “guru” on the Net.
You commonly see “Internet guru”, “eBay guru”, etc.
We checked and found that the domain www.boomer-guru.com
was available and we purchased it. As
is our policy, we also checked for the domains around it and found that
boomerguru.com, the-boomer-guru.com, and theboomerguru.com were also available.
We purchased these also to prevent someone from developing a close
copycat site. This is something to
consider when you buy a domain. Always
think defensively and protect yourself from a close “knock off” site.
You need to decide if you want to protect the .biz, .info, .net, and .org
extensions. We decided to concern
ourselves with only the .com extensions. When
you have multiple domains, you can set up the main one and then set up redirects
on the minor ones to forward the viewer to the main one.
I use a particular web host to host the minor domains. This
site will host unlimited domains for under $5.00 per month. I leave the domains
there that are not very active. This
is where the other boomer guru domains are that point to the main one.
If you enter any of the previously listed minor domains, you will be
redirected to www.boomer-guru.com. The
main domain for Boomer Guru is hosted with Host Excellence at https://www.hostexcellence.com/cgi-bin/affiliates/clickthru.cgi?id=jvwh.
It is a first class hosting operation that we have used for several
years. We currently have five active
domains hosted there. In
summary, dreaming up a domain name that describes the theme or subject for your
website can be a challenge. When you
do find the perfect domain name that no one else has already found, protect it
by buying similar domain names around it. Producing Videos I
(John) really got into learning Camtasia and video production.
When I get into a project and really get excited about it, it interferes
with my sleep. I usually get up
every morning about I
could not have produced this video in the time I did without the great tutoring
that I got from the Mastering Camtasia videos that I bought from Chris Austin at
http://www.masteringcamtasia.com/cmd.php?af=490492.
I viewed all of them one time
through. Then as I started a
particular step in the production process, I loaded up the video for that step
and watched it just before I launched Camtasia.
It cut my learning time by 75%! All
that aside, last week in the Boomer eZine (http://www.boomer-ezine.com/V1I25_093006.htm),
we told you that we were working on a video to show how to install Google search
on your site. It is complete and
posted for your viewing at the link below. Turn
your volume down a little at the start. For
a one time fee of $37.00, we purchased a royalty free 15 second sound clip of
the theme from “2001 A Space Odyssey” from www.musicbasket.com as the intro.
We love the music, but it will blow you out of your chair if your sound
is turned up. The
video is 16 minutes long so allow time to view it without distraction.
It takes about a minute to load the buffers (cable modem) before it
starts to play so be patient. Enjoy! http://www.boomer-guru.com/BGV6100601/Click_to_Start.html How a Web Page is Viewed I
sent an early copy of my first video to I
have read this information before, but it is interesting that you get so caught
up in designing a page that you forget some of the basics. The
term that you need to search for on Google that addresses this subject is “eye
tracking”. There are companies
that do studies on how the average viewer scans a web page. The
viewer always starts at the top left of the page.
This is the best spot on the page to try to convey something to the
reader. Jim pointed out that I had
the RSS feed buttons in that location. Many
viewers do not know what the feed buttons are so that space is not utilized to
its best. I
decided to reorganize the Boomer eZine home page and make a short video about
the project. Click
here to view the video. Watch out
for the sound on the intro. http://www.boomer-ezine.com/Videos/BGV6100301/BGV6100301.html Ad Swaps I
was contacted by Michael Drew of The Business Junction offering an ad swap.
I checked Michael’s site. He
has a lot of products for sale, and has a lot more advertising in his newsletter
than Boomer eZine. We are both in
the business of providing help to people on the Net.
I invite you to check out his site. We
decided to swap ads so he will run an ad for Boomer eZine in his next issue. ================== Advertising =========================
Who Else Wants To Own And Make Money From A Superb Editors
Note: We
invite authors to send articles for publication.
We have received many submissions since we started, but they have been
rejected since they did not follow our editorial guidelines.
This article by Tommy Yan is helpful.
We congratulate Tommy on being the first author we are publishing. A
Blazing Bee Line to Hot Headlines... by Tommy Yan When you're surfing the
Internet, scanning newspapers, or browsing through your mail—you've probably
discovered one disturbing denominator. There's usually nothing enticing you to
read the rest of the content. So you move on. And unfortunately, so
will the prospects viewing your messages... If you're an
entrepreneur, consultant, author, speaker, or the Big Kahuna of your
company—the most important marketing asset for you to work on is your
headline. Why? Because headlines
have the power to draw people into your message. It grabs attention, creates
interest, and can halt them in their tracks. It's no surprise that
people are busy and suffer from information overdose. You must stand out from
the pack if your message has any chance of getting read. And nothing increases
your odds better than a "go-for-the-jugular" headline. Here are seven Quick and
Dirty headline types you can use to draw people into your website, letter, media
release, article, flyer, ad, or invitation: 1) The "How-to"
headline: one of the most duplicated. People are always interested in how to
get, make, or do something. Examples would include... "How to get all the
dates you want" 2) The
"Benefit" headline: probably the most popular. People love to find out
what they get. Especially if it's free. Let me see... "Lose 30 pounds in
30 days" 3) The
"Invitation" headline: the type people enjoy the most. People love to
get invitations—especially to big events. It also makes them feel special
because only a certain percentage ever gets an invitation. Here are some... "A special
invitation to mingle aboard our new 35-foot yacht" 4) The "Fear"
headline: one of the most effective. Sometimes a benefit headline isn't enough.
Some people won't take any action unless they stand to lose something. Let's
look at a few... "What to do during
an IRS audit..." 5) The "Offer"
headline: hits you point-blank. If you have an offer so irresistible only a
moron would refuse—this would be perfect in your headline. Let's see... "Get nine CDs for a
penny" 6) The
"Intrigue" headline: simply seductive. You give enough information to
tantalize their tastebuds, but not enough to award their appetites. Ah... "What the Bush
Administration didn't want you to know..." 7) The "News"
headline: great for news or media releases because it sticks with the facts.
Grabs attention immediately because of the similarity to media headlines. I got
some... "Woman loses shirt
in stocks marries oil baron" With a compelling
headline, you reduce the chance they'll skip your message and increase the odds
of making sales. Which is why you're in business. Tommy Yan helps business
owners and entrepreneurs make more money through direct response marketing. He
publishes Tommy's Tease weekly e-zine to inspire people to succeed in business
and personal growth. Get your free subscription today at www.TommyYan.com. That wraps up our issue
for this week. John will work on
more videos for next week. Until
next week, stay tuned. John and Linda Howe
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want you to remain a subscriber to our newsletter! It is OK to go ahead and join our
subscriber list with more than one email address. You never know when an
email will be blocked these days. The SPAM filters are getting tighter and
tighter and are blocking many legitimate emails. Copyright 2006 John Howe, Inc.
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Copyright 2008 John Howe, Inc. Please visit the other Boomer sites
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