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Table of Contents for this issue.....
and Hosting Domain Names
a Web Page is Viewed
Blazing Bee Line to Hot Headlines
This had been a really busy
week. As we told
you last week, I (John) started learning Camtasia, the video production
software. I became
obsessed with it and in the end produced the first video production for
Boomer Guru Productions (cheesy name, but it will draw attention on the
Net). More about
the video later in this issue.
While we were eating supper,
we had a flash to use video as an extension of this eZine. We will incorporate video
clips with the subject matter when it will help tell the story. We will change the name to
Boomer eZine and Video Zine.
I thought that I might have
coined a new word with video zine, but Google told me otherwise. There were over 10 million
video zine topics. No original thought there.
Choosing and Hosting Domain
You will notice that we have
created a new website named Boomer Guru for the video productions. John actually had the idea
of Boomer Guru a few months ago. This
came from the use of the word “guru” on the Net.
You commonly see “Internet guru”, “eBay guru”, etc. We checked and found that
the domain www.boomer-guru.com
was available and we purchased it.
As is our policy, we also
checked for the domains around it and found that boomerguru.com,
the-boomer-guru.com, and theboomerguru.com were also available. We purchased these also to
prevent someone from developing a close copycat site.
This is something to consider when you buy a domain. Always think defensively
and protect yourself from a close “knock off” site.
You need to decide if you want to protect the .biz,
.info, .net, and .org extensions.
We decided to concern ourselves with only the .com
When you have multiple
domains, you can set up the main one and then set up redirects on the
minor ones to forward the viewer to the main one.
I use a particular web host to host the minor
domains. This site
will host unlimited domains for under $5.00 per month. I leave the
domains there that are not very active.
This is where the other boomer guru domains are that
point to the main one. If
you enter any of the previously listed minor domains, you will be
redirected to www.boomer-guru.com.
The main domain for Boomer
Guru is hosted with Host
Excellence at https://www.hostexcellence.com/cgi-bin/affiliates/clickthru.cgi?id=jvwh. It is a first class
hosting operation that we have used for several years.
We currently have five active domains hosted there.
In summary, dreaming up a
domain name that describes the theme or subject for your website can be
a challenge. When
you do find the perfect domain name that no one else has already found,
protect it by buying similar domain names around it.
I (John) really got into
learning Camtasia and video production.
When I get into a project and really get excited
about it, it interferes with my sleep.
I usually get up every morning about
and work on our
Internet businesses. I
found that I was waking at
about the video production. I
enjoy the challenge of learning about something new, but I do not enjoy
the wear and tear on the body while getting comfortable with the new
I could not have produced this
video in the time I did without the great tutoring that I got from the
Mastering Camtasia videos that I bought from Chris Austin at http://www.masteringcamtasia.com/cmd.php?af=490492.
I viewed all
of them one time through. Then
as I started a particular step in the production process, I loaded up
the video for that step and watched it just before I launched Camtasia. It cut my learning time by
All that aside, last week in the Boomer eZine (http://www.boomer-ezine.com/V1I25_093006.htm), we told you that we were working on a video to show how to install Google search on your site. It is complete and posted for your viewing at the link below.
Turn your volume down a little
at the start. For a
one time fee of $37.00, we purchased a royalty free 15 second sound
clip of the theme from “2001 A Space Odyssey” from www.musicbasket.com
as the intro. We
love the music, but it will blow you out of your chair if your sound is
The video is 16 minutes long
so allow time to view it without distraction.
It takes about a minute to load the buffers (cable
modem) before it starts to play so be patient. Enjoy!
How a Web Page is Viewed
I sent an early copy of my
first video to
I have read this information
before, but it is interesting that you get so caught up in designing a
page that you forget some of the basics.
The term that you need to
search for on Google that addresses this subject is “eye tracking”. There are companies that
do studies on how the average viewer scans a web page.
The viewer always starts at
the top left of the page. This
is the best spot on the page to try to convey something to the reader. Jim pointed out that I had
the RSS feed buttons in that location.
Many viewers do not know what the feed buttons are
so that space is not utilized to its best.
I decided to reorganize the
Boomer eZine home page and make a short video about the project.
Click here to view the video. Watch out for the sound on
I was contacted by Michael Drew of The Business Junction offering an ad swap. I checked Michael’s site. He has a lot of products for sale, and has a lot more advertising in his newsletter than Boomer eZine. We are both in the business of providing help to people on the Net. I invite you to check out his site. We decided to swap ads so he will run an ad for Boomer eZine in his next issue.
Who Else Wants
To Own And Make Money From A Superb
We invite authors to send
articles for publication. We
have received many submissions since we started, but they have been
rejected since they did not follow our editorial guidelines. This article by Tommy Yan
is helpful. We
congratulate Tommy on being the first author we are publishing.
A Blazing Bee Line to Hot
Headlines... by Tommy Yan
When you're surfing the
Internet, scanning newspapers, or browsing through your mail—you've
probably discovered one disturbing denominator. There's usually nothing
enticing you to read the rest of the content. So you move on.
And unfortunately, so will the
prospects viewing your messages...
If you're an entrepreneur,
consultant, author, speaker, or the Big Kahuna of your company—the most
important marketing asset for you to work on is your headline.
Why? Because headlines have
the power to draw people into your message. It grabs attention, creates
interest, and can halt them in their tracks.
It's no surprise that people
are busy and suffer from information overdose. You must stand out from
the pack if your message has any chance of getting read. And nothing
increases your odds better than a "go-for-the-jugular"
Here are seven Quick and Dirty
headline types you can use to draw people into your website, letter,
media release, article, flyer, ad, or invitation:
1) The "How-to" headline: one
of the most duplicated. People are always interested in how to get,
make, or do something. Examples would include...
"How to get all the dates you
2) The "Benefit" headline:
probably the most popular. People love to find out what they get.
Especially if it's free. Let me see...
"Lose 30 pounds in 30 days"
3) The "Invitation" headline:
the type people enjoy the most. People love to get
invitations—especially to big events. It also makes them feel special
because only a certain percentage ever gets an invitation. Here are
"A special invitation to
mingle aboard our new 35-foot yacht"
4) The "Fear" headline: one of
the most effective. Sometimes a benefit headline isn't enough. Some
people won't take any action unless they stand to lose something. Let's
look at a few...
"What to do during an IRS
5) The "Offer" headline: hits
you point-blank. If you have an offer so irresistible only a moron
would refuse—this would be perfect in your headline. Let's
"Get nine CDs for a penny"
6) The "Intrigue" headline:
simply seductive. You give enough information to tantalize their
tastebuds, but not enough to award their appetites. Ah...
"What the Bush Administration
didn't want you to know..."
7) The "News" headline: great
for news or media releases because it sticks with the facts. Grabs
attention immediately because of the similarity to media headlines. I
"Woman loses shirt in stocks
marries oil baron"
With a compelling headline,
you reduce the chance they'll skip your message and increase the odds
of making sales. Which is why you're in business.
Tommy Yan helps business
owners and entrepreneurs make more money through direct response
marketing. He publishes Tommy's Tease weekly e-zine to inspire people
to succeed in business and personal growth. Get your free subscription
today at www.TommyYan.com.
That wraps up our issue for
this week. John
will work on more videos for next week.
Until next week, stay tuned.
John and Linda Howe
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