The Online Entrepreneur Magazine
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of Contents for this issue.....
A’s, Suggestions and
on the Internet is not an
Indian Tribe (video)
a Video on eBay
have started a new section in this issue to include questions &
comments, and suggestions. Send
an email with any of these to email@example.com,
and we will use your input in the eZine.
is working a hard pace this week trying to finish all that is necessary
our first video on eBay. On
surface, it appears that all you have to do is list it on eBay, but
that is the
tip of the iceberg. See
below for more details.
had our first taste of fall this week with what we Texans call a
The wind shifted out of the north, and we felt a
little cool wind for a
while. The high for
Friday was 80F.
That is almost like winter!
Q’s , A’s, Comments, and
Volume 1 Issue 25:
to Ana for asking about a space being represented by “%20”.
The “20” is actually the computer code for a space.
The percent sign in front of the number tells the
browser that the two
digit number that follows is the computer code for a character.
In this case the “20” indicates a space.
reason we have to do this is because the specification for permissible
characters in a URL is narrower than the specification for characters
HTML code. A space
is not a
permissible character in a URL. If
your bookmark has spaces in it, and it is used in a URL, the browser
the spaces with the “%20” which means a space to the browser.
is a very good explanation about this at http://www.blooberry.com/indexdot/html/topics/urlencoding.htm.
to Sue for the suggestion to write an article about copyrighting.
We will have one for you soon.
Apache on the Internet is not
show that as of October 2006, the percentage of websites hosted on
is 61.64% of all websites. Another
interesting statistic is that in the October 2006 survey, the total
websites reported was almost 98 million sites.
This number grew from September to October by 1.08
See the statistics at http://news.netcraft.com/archives/web_server_survey.html.
server is the leading server for hosting websites on the Net.
Second place is Microsoft IIS (Internet Information
Services) at 31.26%.
Apache is open source software which means it is
If you want to download Apache and use it you can do
the Wikipedia definition of Apache server.
derivation of the name is amusing.
logo for the server is an Indian feather which seems fitting for the
However, the amusing part is that the development
team that built Apache
came from another server project.
seems that they collaborated on building Apache, and they did a lot of
patches to the server in the process.
guessed it! They called it “a patchy server”.
Hence, the name Apache.
of the web hosts where we host domains use Apache server.
The interface between you, the user, and the server
is called the control
developed a video to take you on a tour (
minutes) of the
control panel for Hostexcellence.com.
This web host is where Boomer eZine, Boomer
the video ends, you will be taken to the Hostexcellence site where you
it out. This site
has done a very
good job for us and we highly recommend it for hosting your website.
the link to take the video tour of the control panel for
Listing a Video on eBay
a video on eBay? No
know that all of you know Murphy’s Law – if anything can go wrong, it
at the most inopportune time. There
are many additional corollaries to Murphy’s Law.
The one that I am referencing is “Everything takes
longer than you
expect”. Such has
been the case
with this project.
of the extra work is because this is the initial video and the
be built for all future video listings.
of the activities will not be necessary on future listings.
is a list of the items that must be done or must be considered:
video must be recorded,
edited, and produced. (This
really the easy part).
fulfillment page for
distributing the video must be written and debugged.
This is the page on which the buyer will land after
the purchase to
either view or download the video.
you are readers of Boomer Video eZine, I am giving you this URL free so
see how it works. LINK
Please do not pass it around since it is for sale on
eBay for $9.97.
Note: This link will be removed on 10-20-06.
Note: This link will be removed on 10-20-06.
order to minimize support
calls, develop an instructional video to show buyers how to view or
videos. You can
view it from the
download page in item 2 above.
the Boomer Guru home page
to include the video in the video list.
the Boomer Guru eBay
About Me page to include updated information about video production and
link to a form to ask for suggestions for topics for new videos.
See the About Me page at http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=boomer-guru.
the sales copy for the
eBay sales page.
you are not already a seller
on PayPal, open a seller’s account.
you are not already a seller
on eBay, open a seller’s account.
a loading video.
This is the short video that plays as the main video
The standard Camtasia video does not tell the viewer
anything (shows the
Camtasia logo) so I created a video to tell the viewer that the buffers
computer are loading so please wait.
will automatically precede any Boomer Guru video and will reduce
up an ASK database question
set at the end of the video to capture any suggestions the viewer has
updating or improving the video and any suggestions for a topic for a
(ASK database will be the topic of a future article).
the video on eBay.
This is a challenge with my firewall, since the eBay
form has some active
components in it. I
have to shut
down Zone Alarm (the firewall software) in order to not have problems
interaction with the eBay set up pages.
the listing is live, log
onto another eBay account (yes, you should have more than one eBay
purchase the item to make certain that all the functions of the eBay
your self good
feedback. (See below for more discussion on this).
listing is on eBay, but
since the URL is time sensitive and will expire in five day, this link
be good until
me pass on some additional items I discovered during this listing.
The eBay input form
allows you to enter detailed delivery instructions.
I composed a paragraph explaining the buyer would be
instructional video on how to view or download the video, etc.
When the live page was generated, eBay has standard
information for a
digital item, and my delivery instructions were not shown.
However, when I purchased a video to test the
system, this message does
appear in the page that the buyer sees after purchase.
If you want this as part of the sales information,
put it in the section
titled “File type, system specifications,
or other requirements for this digital
That is a long title.
of the powerful features of an eBay listing is the Featured Listing for
additional $19.95. If
this option, your listing is usually shown on the first Google search
page for your keywords. This
great traffic generator. I
discovered that Boomer Guru must have a feedback rating of 10 or more
do we solve this problem? Post
item and buy it myself using some of my other eBay accounts, call my
and ask them to buy it and leave great feedback.
I will send them $10.00 for their efforts to pay
them back for the charge
to their card. I
will be out the
eBay listing fees on these transactions, but the 10 plus feedback
way to build feedback is go to eBay and buy inexpensive items.
This is a way to get the 10 plus transactions
quickly for not too much
money. Perform an
advanced search on
eBay and enter $.99 in the upper and lower price boxes.
This will give you only items selling for $.99.
You will find a lot of them.
ones that you can use (and on which the seller has not put a high
and buy them. Leave
the seller good
feedback and you should get the same in return.
Note: When Linda
proofed this, she
asked me if buying my own product and creating my own feedback was
That is a good question.
is a common practice to “prime the pump” and get the momentum stated on
selling products on the Internet.
is similar to the question that if you are running for an office, do
for yourself when you go into the voting booth.
My answer is “yes”.
your conscience tells you that you are selling a quality item, you jump
your sale by buying the item and leaving good feedback.
reason for buying your own item is to debug your eBay sale.
When you buy it, you can take the transaction
completely through PayPal
and make certain that the buyer will be given the correct instructions
get the correct link to go to your download page to view or download
You certainly do not want a buyer to have a bad
experience when he/she
has purchased your product.
is for both buying and selling. On
eBay, when you look at the sales page for an item you are considering
you only see a number for the feedback.
determine if it is buying or selling feedback, you have to go to the
detailed feedback page. Most
do not do the detailed research and accept the number on the main sales
on eBay is a life and death deal.
need some good feedback to show that you really are OK.
Bad feedback will kill your business.
wraps up our issue for this week.
next week, stay tuned.
John and Linda Howe
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Copyright 2006 John Howe, Inc.
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