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Table of Contents for this
Q & A, Suggestions
6. Handy Internet Tools
here we are starting a new year. Work
at the office is hectic trying to overcome the inertia of the holidays
and get things started in the right direction.
is off in
last week has been very productive in increasing traffic to
will share some of my secrets with you.
The secrets are in the article about social bookmarking.
Q & A, Suggestions and Comments
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When we left the
discussion of social bookmarking in last week’s issue, I suggested
that you go to http://del.icio.us and
open an account in order to play with it and learn how it works.
A quick review
about social bookmarking from last week.
It is a website where you can post your favorites and access them
from any computer with an Internet connection.
It is also a way to drive traffic to your website or blog.
We are using it mainly to drive traffic to our sites.
Another use of
social bookmarking is for research.
You can go to del.icio.us and enter a search tag and find the
sites that other people have tagged for that term.
This way you are tapping into the research that many others have
done before you.
We have used the
term “tag”. Just what is
that? A tag is the word or
term that you would use to search for the topic on a search engine.
On most of the bookmarking sites, it is a single word separated
by spaces. This makes it
difficult for the search terms that are multiple words.
with this and it seems that there are several ways that people are
creating multiple word tags. Some
are just running the words together “retirementjobs”.
Some are using hyphens “retirement-jobs.
And some are using periods “retirement.jobs”.
experiment with this and see what works best for you.
Just remember to try these different combinations when you are
searching tags. I have
decided to use the hyphen between words for our tags.
There are many
social bookmarking sites (I have heard the number of approximately 75
during my research) with del.icio.us being the “gold standard”.
If you want to create traffic to your site, you should post your
web pages on each one of them…….
I thought that might slow you down.
You say to yourself – Self, I don’t have time to post to all
of those sites.
technology to save the day. A
site has been created named www.onlywire.com
that helps automate this task. It
will distribute your post to 13 bookmarking sites.
It actually lists 16 sites, but Maple is being closed down, I
could not get Jots to let me register, and Linkroll kept bombing each
time I tried to register.
In order to use
Onlywire, you must go to each bookmarking site and register with a user
name and password. Once your
have registered in all the sites on which you want to post, go to
Onlywire and enter the user name and password in the input box for the
particular bookmarking site.
Next, to make it
easy to tag a page, Onlywire has a link tool that you can drag to your
link tool bar on your browser. When
you are on a page and want to send it to all your bookmarking sites,
click on the icon for the Onlywire link.
You will be asked for your Onlywire user name and password.
The Onlywire page will open with your desired page URL in the
input box. You add the tags
that you want for the page, enter a comment if desired, and click the
enter button. At the speed
of the Internet, your page has been bookmarked on as many sites as you
have listed in Onlywire. Right
now, we have 13 sites on Onlywire.
Just consider the
implications of this. Each
time we add a page to our sites, we send it out using Onlywire.
Onlywire sends it to the thirteen bookmarking sites and thirteen
more links to the page (and to the website) appear on the Internet.
We have discussed that the search engines use links to a website
as a factor in ranking it. This
is a great multiplier to do this.
implication is that people actively use the bookmarking sites to find
information. This will
create traffic to your site.
When I discovered
Onlywire, I set up an account and listed the bookmarking sites on it.
I then entered every web page in retirement-jobs-online.com (RJO)
as a favorite. Within a day,
I started to see hits on RJO website from some of the social bookmarking
sites so it works quickly for driving traffic.
The increase in the search engine ranking will take time.
Some might say
that this borders on S P A M, but consider that some people have a
favorite bookmarking site and only use that site.
You want to make certain that your information is available to
them and posting to multiple bookmarking sites is the way to do this.
Onlywire is not
the most intuitive site on the planet so I made a short video about it
and how it works. I hope you
definition of Page Rank – a numerical value to measure the relative
importance of the web page within the Internet.
For a more detailed explanation, go to Wikipedia at http://en.wikipedia.org/wiki/Page_rank.
Page Rank was
developed by Larry Page and Sergey Brin as part of a research for a new
search engine. Guess what
the name of that search engine is? Yep,
The rank of pages
in a website is a major factor that Google uses to rank a website.
I commented in early December 2006 that the traffic to the RJO
site had suddenly increased. This
was due to RJO making it to the first page of the search engines.
This was the same time that Google raised the page rank for the
RJO home page to a page rank 3.
How do you find
the page rank for a page? If
you install the Google toolbar on your browser, the page rank will be
displayed on the tool bar. Each
time you look at a web page, the display will show you the page rank.
It is handy to know if you are looking at a page that Google has
ranked as valuable or if it is not rated.
I have used the
Google toolbar for sometime, and I find it very handy for page rank and
for quick Google searches.
If you are building a website, you need traffic to your site.
The page rank of the pages in the site will determine where they
rank on the search engines. Be
on the first page of Google and you will get your traffic.
Anywhere else, you are almost invisible.
when you are building your web site.
Here are some
sites that have great free tools for your use.
– this site had two tools
to use. One is the Page
Strength SEO tool. This will
evaluate a page and tell you how it ranks in several different
categories. Enter a web page
URL and study the results to learn what makes a page rank well.
The other tool is
the Keyword Difficulty Tool. This
tool takes a long time to run (50 plus minutes on the key word
“retirement jobs”). However,
it produces a VERY detailed analysis of how difficult it will be to get
the keyword to rank high on the search engines.
– we have previously discussed this site in the above article on
– this site has a great keyword suggestion tool at http://www.digitalpoint.com/tools/suggestion/.
It will lookup the times the keyword was searched using both
Overture (Yahoo) and Wordtracker. Since
Wordtracker normally costs for use, this tool will get you the results
free. You should always
check the Yahoo search number against the Wordtracker number since Yahoo
can sometimes be skewed by search robots that are hitting it.
That is all the
tools we have time for today. There
are many more out there so scout around for them.
That wraps up our
issue for this week. Until
next week, stay tuned.
John and Linda
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