The Online Entrepreneur Magazine
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Table of Contents for this
Q & A, Suggestions
Change in Yahoo Search
Backlinks to Your Site
This weekend is the South Texas Celebrity Quail Hunt
The weekend is a fund raiser for our local hospital,
the Caesar Kleberg Wildlife Foundation, and the King Ranch Institute of
Ranch Management. Last year
we raised over $800,000 during the weekend.
Hunters pay $3,000 to come quail hunting and
participate in the social activities.
On Saturday night, there is a banquet and auction that raises
some major bucks.
I donate my services and guide a group of hunters on
my hunting lease. It is fun,
and I meet some really great people.
Linda and I attend the social functions and it is a
The eZine may not be published until Saturday
afternoon this week since there is a pre-hunt cocktail party on the King
Ranch on Friday night. I am
up very early on Saturday to get the dogs and the hunting car ready for
We hope you have a great weekend.
Q & A, Suggestions and Comments
is a great email from Suzi in
went to the Profit Puzzle link and read about you.
I am aged 59 and single. I
have been self employed for over 20 years and really do not have enough
for retirement. Deep down, I
always had a strong feeling that I would not be on the government aged
pension but I never knew or thought about how.
I tell my adult children, never before in the history of mankind has
there been the opportunity to create income for any stage of our life.
a blessing it is to live in the internet age!
I could never see me working in KMart or at Bunnings (Home Depot
equivalent) in my 70s!
addition to my website about
I beg you not to go down the road of many emails I receive from
it all boils down, they are making mega bucks off each other's lists
with no concern for their subscribers.
I have written to more than one, telling them that emails like
that are an insult to my intelligence and telling them to clean up their
act. Do they think I'm going
to fall for the "Hurry, this offer closes in 18 hours"
pressure? I don't think so!
have now unsubbed from many Internet
look forward to your weekly emails and wish you both steady and sure
for the great email. You
summed up our feelings about Internet marketers, and your outlook on
life is right on target with the way that Linda and I feel.
Nothing is free and one must work hard and smart for success.
promise that we will not let greed overcome integrity.
We will continue our weekly eZine and try our best to bring you
for your confidence.
you have anything for this section or you have a suggestion for a topic
for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm
and give us your input. With
your input, we can improve the Boomer Video eZine.
in Yahoo Search
It looks like
Yahoo finally woke up and paid attention to what Google is doing.
Yahoo issued an
announcement on January 24 that it was changing its method of
establishing ad rank on a Yahoo search page.
It appears that it is following the Google formula.
Until now, the ad
rank on a Yahoo search page was determined strictly by the bid price.
Google has a formula (that only Google knows) that evaluates the
bid price and the ad quality. Ad
quality is determined by how good the ad is and how many clicks it gets.
When you think
about it, this is a good business move by Yahoo.
Ads that are weak, but have the highest bid will not get clicked
as often as better quality ads that have a lower bid price.
The slightly lower priced ad will bring in more income to Yahoo
than the weak ad with the higher bid.
With this change,
the stronger ad will get better page rank which will get it even more
clicks. And put more money
in Yahoo’s pocket.
We have some pay
per click campaigns running on Yahoo Search
to Your Site
One of the
measurements of your website’s popularity is the number of backlinks
that point to it. A backlink
is a link on another website that links to a page on your site.
To measure this,
you need a tool to tell you what the numbers are.
Well, the tools are free if you know where to look for them.
If you want to
use Yahoo for your count, enter a search in Yahoo in this format (I am
using Retirement Jobs Online for my example.
Replace it with your website name).
There is a space
between the first “.com” and the “-site”.
Your search will not work without it.
Look at the top
of the search page where Yahoo will conveniently tell you how many links
it has for your site.
To find what
Windows Live Search knows about your site, go to
enter the same
search string that you used in Yahoo above.
The results do not tell you the number of links, but it will tell
you the number of pages it returned.
Multiply the number of links per page by the number of pages and
you get a rough estimate of the number of links.
these links enhance your website’s rating with the search engines.
Another quick tip
on backlinks … The higher the page rank of the page where the backlink
to your site is located, the more credible that link is considered by
the search engines.
Some sites that
have high page rank are selling the right to publish backlinks on the
site. Google says that it
will not allow this, but it has to prove that this is happening so the
practice continues. If you want first hand proof, go to http://www.buy-selltextlinks.com.
Another site that
has an interesting tool is
This tool will
tell you the links, the page rank, and Alexa rank of each page with your
I have not found
a way to use Google to find all the links to websites.
You can find the links to a particular page by going to Google
and entering the following search term:
Use these tools
to measure how you are doing in marketing your site on the Internet.
that are captured by Statcounter.com are interesting and tell you how
you should plan your website.
The one that
impacts how the viewer views your website is the resolution ot the
viewers monitor. The
breakdown for the viewers of Retirement Jobs Online.com is:
7.14% -- 1152x864
1.02 – Unknown
Why is this
information important? It
effects the way that your web pages are displayed to your viewer.
You need to optimize your pages for the most common resolution
that is viewing the page. From
the data, it appears that you can safely set your pages for 1024x768 and
higher. The trend is toward
the higher resolution and away from the older 800x600.
We will not
address all the considerations concerning building a page and the
resolution, but use the higher resolutions in mind when you are building
that is interesting is the operating system being used by you viewer.
This is more of interest to see the significant market that
Microsoft owns (is this a surprise to anyone?):
91.00% - MS
3.00% - Mac OS X
2.00% - Unknown
1.00% - Windows NT6.0
That wraps up our
issue for this week. Until
next week, stay tuned.
John and Linda
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