The Online Entrepreneur Magazine
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Table of Contents for this issue.....
Q & A, Suggestions
Becoming the Spider:
Next Generation SEO Tactics
The theme of this issue is Web 2.0.
What is it and how do we use it to our advantage?
Read on for the answers.
Problems with the Survey from Last
use Askdatabase.com for the surveys that we conduct and it let us down
last weekend. We set up the
survey and tested it Friday night. Sometime
after we went to bed, the Askdatabase server shut down.
It was down all weekend and was finally restored after
I said in the mid week reminder email, this was beyond our control.
readers did go back and complete the survey and that is sincerely
appreciated. If you did not,
please complete it now. It
is quick and clean and will take less than a minute of your time (on
in advance for your input. We
really value it so we can shape Boomer eZine in the future.
complete the following short survey at
Q & A,
Suggestions and Comments
I have been
chastised by our most faithful reader that I did not need to change my
writing style. She said that
she felt that I was “shouting at her”.
You know what? Linda
agreed with her. What can I
say when two intelligent ladies tell me to change my ways?
I wrote a review
page for the Only the Best section on the Boomer eZine website, and I
asked my son, Justin, to critique it for me.
He told me that I used BOLD so much that he became desensitized
I promise to tone down the use of BOLD in the eZine.
Thanks to all for their feedback.
I am always mindful that you, our readers, are whom I am trying
to please. And I will write
to do so.
Here is an email from Calum Nairn, one of our new subscribers
seems that the entire world is searching the Internet for the pot of
gold. I can see from your email that you have discovered that it
does not exist.
do not have the magic pill or I would be taking it myself.
advice is to continue to do your research and spend the time studying
the various legitimate business models on the Net to see which one fits
you and your lifestyle the best.
site at www.retirement-jobs-online.com
gives a good overall education of the various choices for online work.
From it you can probably narrow down your choices and experiment with
some of the options.
may have read the article that I published in the Boomer eZine http://www.boomer-ezine.com/V1I41_011907.htm
called Plan for Starting a Business on the Internet. It was in
answer to a subscriber who wanted to jump start a business, but you can
get some ideas from it.
two quickest ways to get started on the Net are on eBay and as an
affiliate using the Google Adwords program. eBay is fairly low
risk. Adwords has risk associated with it, but you can limit the
risk by setting daily budgets so you do not loose a lot of money if your
campaigns do not take off right away.
just finished reading Chris Carpenter's “Google Cash” ebook and it
might help you with your research on starting with Google Adwords.
I wrote a review about it in the current eZine. I have used the
book for about two years for the campaigns that I run.
luck. Good luck comes to those who work hard and smart. It
sounds like that fits you.
End of reply
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have probably seen the term “Web 2.0” in newsletters and in
information that you have read on the Net recently.
Let’s explore this revolution that is sweeping the Internet.
is great debate over the actual definition of Web 2.0, but the term
implies a new generation of activity on the Internet.
term was coined by O’Rielly Media in 2004 to refer to a perceived or
proposed second generation of Web-based services—such as social
networking sites, wikis, communication tools, and folksonomies—that
emphasize online collaboration and sharing among users. (Information
derived from Wikipedia).
perceive the start of Web 2.0 as the point where applications began to
allow the user to easily publish information on the Internet.
To many, this would be the advent of blogs which revolutionized
Internet publishing. No
longer did you have to have a domain or a website to publish on the Net.
Just establish an account on Blogger.com and you were publishing
on the Net in 15 minutes.
people point to Amazon as a starting point for self-publishing.
Amazon allowed readers to publish reviews on its site as early as
applications under Web 2.0 have multiplied at an amazing rate.
now have the following (to name a few) that loosely fall into Web 2.0:
discussed many of these Web 2.0 applications in the Boomer eZine without
actually mentioning that fact that they were a part of the Web 2.0
for a quick review, here are the topics and the locations of the
and blogging http://www.boomer-ezine.com/V1I12_063006.htm
and social bookmarking sites
key to success on the Net is to recognize an opportunity and capitalize
on the opportunity.
applications included in Web 2.0 all present tremendous opportunities
for online entrepreneurs.
Guest Author - Titus
read this article about Web 2.0 on the Site Pro News.
It fits well with our issue theme of Web 2.0
Generation SEO Tactics
By Titus Hoskins © 2007
when you believed you had all your SEO tactics figured out, the web goes
and changes on you. Not just the rules of the game but it takes the whole
web platform right out from under your feet and changes it. What's a poor
webmaster to do?
2.0 changes the whole ballgame. It not only places the Internet user
squarely in the middle of things, but it gives that user the means and
power to create and manipulate data. Web 2.0 dramatically changes how we
view and use the web. Actually, in many respects, it creates a whole new
Is Web 2.0?
what exactly is Web 2.0? What does it mean? Is there a precise definition
that all webmasters can get their heads around and understand? Not really,
many believe Web 2.0 is just another one of those contrived buzzwords,
signifying mostly marketing hype!
perhaps the simple definition can be found in the word "you"!
Time magazine probably summed it up best by making reference to the
"you" in user generated content. Web 2.0 is basically all the
platforms that give us this brave new user-powered interactive Internet,
generally referred to as 'social media'.
2.0 can be seen or manifested in such sites as YouTube, MySpace,
Del.icio.us, Digg, Squidoo... Web 2.0 uses scripting languages such as
Python, Perl PHP, RSS... to construct interactive platforms that websites
can use to create all this user-generated content.
refer to these evolving formats and scripting platforms under the name
Did The Name Web 2.0 Come From?
point to Tim O'Reilly, the constant innovator of many technological
changes on the web. O'Reilly has been at the forefront in discussions and
conferences on the nature and substance of the 'meme' open source
platforms dominating the new social media.
all this new media plays out is anyone's guess, but all webmasters should
optimize their sites for this new Web 2.0 and take full advantage of all
the SEO possibilities presented by this brave new Internet.
are a few SEO suggestions you can try:
RSS/Blogging: You must place a blog and RSS feed on all your sites. This
is a fairly simple procedure to do with frëe server-based programs such
as Wordpress. Having a blog and RSS feed will place your site into the
whole tagging process. Each category you create in your blog will be seen
as a tag by such sites as Technorati. RSS stands for 'Really Simple
Syndication' and your RSS feeds will get your content distributed across
the web. A simple and easy way to tap into the new Web 2.0 universe.
Create some Google Juice!: Join as many of these highly interactive sites as you can:
MySpace, YouTube, Del.icio.us, Digg, Wikipedia ... my favorite is Squidoo,
where you can create Lenses on different topics that interest you. User
driven content that's utilized by all the major social media sites. Of
course, link back to your sites in your posts and creations in these
user-created content havens and watch your PR ratings go way up.
Use Interactive Scrípts: Place interactive JavaScrípts and platforms on your own
sites. Have membership forums, polls, blogs, feedback forms,
user-contributions... to build unique content driven sites. Become the
Tagging (Folksonomy): Be constantly aware of the tags (keywords) you're creating
with your blogs and sites. This can have a very beneficial effect on your
traffíc and rankings. Closely relate these tags to the content on your
sites and build higher rankings in all the major search engines.
The Long Tail: Especially important for affiliate marketers, you need to
cover special niches where there is less competition and content. These
narrow niches make up a large portion of the whole vast web, creating
content in these unique areas will get your site included in the search
engines a lot quicker and keep them there a lot longer.
Holistic Web 2.0: Be constantly vigilant in placing your sites in the whole
'Interactive Game', building links and partnerships with the important
YouHubs: MySpace, Del.icio.us, YouTube, Digg, Squidoo... the more
connections you have, the more your own sites will prosper.
doubt, Web 2.0 will play an ever increasing role in the development and
evolution of the web. Make sure your sites are optimized and in the 'You'
game. Create blogs, RSS feeds, interactive forums, membership areas,
user-generated content and truly make your sites interactive havens in
their own right. Just remember to tag everything and your sites will reap
the benefits of this new Web 2.0 generated SEO gold rush.
About The Author
author is a full time Internet
wraps up our issue for this week. Until
next week, stay tuned.
and Linda Howe
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