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Volume 1 - Issue 47 3-2-07


For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at and on the Boomer eZine Blog at  

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments

3.    Overture Bid Price Tool Has Been Discontinued

4.    New Free Keyword Search from Wordtracker

5.    Free ebook from Wordtracker

6.    Google Webmaster Central

7.    Five Ways To Spot A Great Product – by Charlie Page


Author's Comments


The Internet is a very dynamic place.  What was a standard tool for years is now gone.  The Overture Bid Tool was discontinued by Yahoo on February 12.  When you follow the link to the tool, you get:


The requested resource
is no longer available on this server and there is no forwarding address. Please remove all references to this resource.  

That is pretty final.  Don ’t you think?


More about the Yahoo Bid Tool in an article to follow.


Q & A, Suggestions and Comments


Frank Struck wrote to Boomer-eZine asking for advice in Volume 1 Issue 41.  He and Sharon have taken the giant step and now have their own website.  Our sincere congratulations for their accomplishment and we wish them good luck in the future.


Email from Frank ….  

Hi everyone:  

I would like to announce that Sharon and I have just published our new website   Our goal is to provide information for the baby boomer generation  (and everyone else) on how we can make informed decisions to live healthier and happier lives.  

We hope you visit our site often, forward this to your friends, and find the information useful.  

To your good health,  

Frank & Sharon  

We really like to see our subscribers succeed.  Go Frank and Sharon!

If you have anything for this section or you have a suggestion for a topic for an article, please go to and give us your input.  With your input, we can improve the Boomer Video eZine.  

Overture Bid Price Tool Has Been Discontinued  

In several previous articles, I have written about the Overture Bid Price Tool.  This was an extremely handy tool that allowed you to see the bid price for all of the Yahoo Search Mark eting bids.  Well, this tool has been discontinued by Yahoo.  

This is logical since Yahoo has changed the way that it handles ad position in the Yahoo Search Mark eting Program.  Under the old program, the position of an ad on a search results page was totally dependent on the price of the bid.  The highest bid was in the first spot.  The second highest bid was in the second spot and so on.  

Yahoo has changed the program so it is similar to the Google Adwords program.  The location of the ad is dependent on a formula which evaluates the “relevance” of the ad.  This takes into account the bid price and the number of clicks that an ad gets.  An ad with a lower bid price that is getting a lot of click through traffic will rank above an ad with a higher bid and not much click traffic.  

You can see that with this change in policy, it is not possible for Yahoo to be able to publish the bid prices anymore since that is not the only variable in the establishment of ad position.  

This is too bad since this was a handy tool, and I used it often when evaluating a PPC campaign.  

New Free Keyword Search from Wordtracker  

Wordtracker is considered the ultimate site for accurate keyword search data.  Boomer eZine has mentioned Wordtracker in several previous articles, but we have never done a full article on it.  

We have used Wordtracker both directly and through Site Build It.   

Twenty Wordtracker searches are included in the Site Build It fee.  The Brainstorm It module of SBI accesses Wordtracker to get the keyword data for its work.  I have not used all twenty of the SBI Wordtracker searches for my SBI sites.  If you do use the twenty, you can purchase more searches through SBI for a very low fee.  

I have used Wordtracker directly for some PPC research for Google Adwords campaigns.  

Wordtracker had a free demo that you could use to do some very basic keyword research, but it was so slow and cumbersome that it was not used very often.  

Well, Wordtracker has added a free tool and you can get 100 keywords very quickly and easily using this new free tool.  

Check out the tool at  

While we are speaking about Wordtracker, it has a very good free ebook about how to do keyword research.  

Free ebook from Wordtracker  

I have read this ebook and granted, it is a sales pitch for Wordtracker.  However, it will teach you about keyword research and how to use any keyword research tool – not just Wordtracker.  

It is a little outdated since it still refers to Overture and Google Keyword Sandbox, but don’t dwell on that.  It is timeless in the lesson that it teaches.  

Click this link to read the book:  

If you really get into serious keyword research, you should use Wordtracker.  The costs for Wordtracker in USD are:  

        One year - $274.00

        One month – $54.82

        One week - $27.41

        One day - $8.22  

You can do a lot of keyword research in a day.  I have used both the weekly and daily plans before.  I recommend that you purchase a day of service when you first start.  From that start, you will get a feel of the best way to purchase it in the future.  

At the very least, visit the site and read about Wordtracker at  

Google Webmaster Central  

Are you aware that Google will let you check the last time that Google crawled your website (or any website)?  

It is Google’s Webmaster Central at:  

Go there and click on the Site Status Wizard to see the date that Google last successfully accessed your home page.  It will also tell you if pages from your site are included in Google's index.  

There are many other helpful tools available to you at Google Webmaster Central.

If you have registered your site with Google, you can sign on to your account and check to see if Google encountered any errors when the spider crawled your site.  I logged on today to check.  Guess what?  

I am embarrassed to say that Google told me that I have three 404 Not Found links in  That is something that I am glad to know since it is a surprise.  I did not know that I had broken links on the site.  

I recommend that you go to the Google Webmaster Central and learn what it can do for you.  Let’s face it.  Google controls the majority of searches on the Internet.  If your site depends on search engine traffic, you need to do everything in your power to make Google like your website.  

There is a lot of information at Google Webmaster Central, so plan to spend some time learning what is available and how you can use it.  

Guest Author – Charlie Page  

We subscribe to many of the marketing newsletters published on the Net so we can see what is current and learn the latest “hot” item.  

Charlie Page is publisher of the “Directory of eZines”.  I have read his newsletter for some time.  He always has good content.  I especially liked this article.  I emailed him for permission to reprint it in Boomer eZine so here it is.  

Five Ways To Spot A Great Product

Charlie Page


Funny things happen in the Spring.  

* Flowers bloom.

* Student go on Spring Break.

* Internet marketers introduce new products.


It's true, Internet marketers know that spring is

"prime time" for selling products - especially products

about how to do business online.


With so many products out there, and more being

introduced every day, how can we spot a GREAT product,

and avoid wasting money online?


Here are the five things I look for when buying

products. I hope this list helps you too.


===> Is It Guaranteed?


This is an absolute essential in my book. If someone

offers a 30 day guarantee, I usually won't buy. The

reason for this is two-fold.


1. If they won't stand behind what they sell for more

than 30 days, it really does indicate that they are not

in business for the long haul.


2. It sometimes takes me 30 days just to TRY what I've

bought. Like you, I'm busy. And the worst thing is to

be busy, delay trying something, find out it won't work

for you, and then get stuck because you had to wait.


Look for a rock-solid guarantee when shopping online.


===> Does It Meet A Real Need?


When I say "need" I don't mean a basic need like food,

but rather, will it help me accomplish my goals?


Sometimes there are products that help us accomplish

our goals by providing much needed information,

information that it would take time and money to get



Sometimes a great product is one that saves time. One

of my absolute favorite tools is ShortKeys. If you find yourself typing the same thing over and over, you'll love ShortKeys. Best of all, you can get it free at this link.


===> Is It From A Reliable Source?


Considering the source of a product has become a MAJOR

factor in buying things online ... especially when

buying information.


One example: There is a LARGE group of people pushing

"how to make money" products who have never made a dime

online. I know, because I talk to these people every



Here are two quick ways to know if a source is



1. Look at their sites. If they have one hyped-up site

that promises the moon, look out. Even worse, if they

don't have their own domain, run ... don't walk.


2. If you are concerned, or don't know the person, try

to contact them. How they handle your contact will

speak volumes about who they are trying to serve, you

or themselves.


If a site owner answers every question with "buy my

product" (or worse - doesn't answer) hide your Visa and

count your blessings that you found out BEFORE you



===> Does It Work As Promised?


This is, of course, for after you have bought, but it's

still a valid point. If you bought something that does

not perform as promised, don't just give up or get a



There are many products that will work like wings once

we know what they are supposed to do. If you don't

understand how to use what you bought, or have

questions, be sure to ask.


If you find it does not work as promised, return it and

find something else that will meet your needs.  

===> Is It Cost Effective?  

The trend among marketers today is to create ever more expensive products. Two years ago products often cost $47 or $67. Today it's not unusual to see $497, $697, or even $1000 priced products.  

If these products deliver BIG value, then the price is



But for MANY people, $500 is an impossible amount to



Before you spend your hard earned money, take a look to

see if you really can afford it, and if the product is reasonably priced.


NOTE: Buying something today because it's on sale

today, even if you don't need it until tomorrow, is a

wise move. You really can find bargains online if you



Use these five guidelines when you shop online and

you'll not only find GREAT products, but you'll pay

less too.


And that's a beautiful combination!



Charlie Page helps people succeed in their Internet

businesses. Visit Charlie at


Author’s note:  Charlie is a “real” person who lives in College Station , Texas , USA .  I have emailed Charlie several times about eZines, etc. and he has always answered me.  He has helped us get Boomer eZine up and running.  

Thanks, Charlie for your help and your article.  

That wraps up our issue for this week.  Until next week, stay tuned.  

John and Linda Howe

eBay Boomer Retirement Store


Boomer’s Amazon Store


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