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BOOMER eZINE
The Online Entrepreneur Magazine |
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BOOMER eZINE
The Online Entrepreneur Magazine |
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For those who would like to read this in HTML format, this
issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-zine.com/V1I47_030207.htm
and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com. Please pass Boomer eZine on to a friend. They will thank you for it.
Table of Contents for this issue..... 1.
Authors Comments 2.
Q & A, Suggestions
and Comments 3.
Overture Bid Price Tool
Has Been Discontinued 4.
New Free Keyword Search
from Wordtracker 5.
Free ebook from
Wordtracker 6.
Google Webmaster Central 7.
Five Ways To Spot A
Great Product – by Charlie Page
Author's Comments The
Internet is a very dynamic place. What
was a standard tool for years is now gone.
The Overture Bid Tool was
discontinued by Yahoo on February 12.
When you follow the link to the tool, you get: GoneThe requested resource That
is pretty final. More
about the Yahoo Bid Tool in an article to follow. Q & A,
Suggestions and Comments Email from Frank …. Hi
everyone: I
would like to announce that Sharon and I have just published our new
website www.healthtips4boomers.com
Our goal is to provide information for the baby boomer generation
(and everyone else) on how we can make informed decisions to live
healthier and happier lives. We
hope you visit our site often, forward this to your friends, and find
the information useful. To
your good health, Frank
& Sharon We really like to see our subscribers succeed. Go Frank and Sharon! If you have anything for this
section or you have a suggestion for a topic for an article,
please go to http://www.boomer-ezine.com/Suggestion_Form1.htm
and give us your input. With
your input, we can improve the Boomer Video eZine. Overture Bid Price Tool
Has Been Discontinued In
several previous articles, I have written about the Overture Bid Price
Tool. This was an extremely
handy tool that allowed you to see the bid price for all of the Yahoo
Search This
is logical since Yahoo has changed the way that it handles ad position
in the Yahoo Search Yahoo
has changed the program so it is similar to the Google Adwords program.
The location of the ad is dependent on a formula which evaluates
the “relevance” of the ad. This
takes into account the bid price and the number of clicks that an ad
gets. An ad with a lower bid
price that is getting a lot of click through traffic will rank above an
ad with a higher bid and not much click traffic. You
can see that with this change in policy, it is not possible for Yahoo to
be able to publish the bid prices anymore since that is not the only
variable in the establishment of ad position. This
is too bad since this was a handy tool, and I used it often when
evaluating a PPC campaign. New Free Keyword
Search from Wordtracker Wordtracker
is considered the ultimate site for accurate keyword search data.
Boomer eZine has mentioned Wordtracker in several previous
articles, but we have never done a full article on it. We
have used Wordtracker both directly and through Site Build It.
Twenty
Wordtracker searches are included in the Site Build It fee.
The Brainstorm It module of SBI accesses Wordtracker to get the
keyword data for its work. I
have not used all twenty of the SBI Wordtracker searches for my SBI
sites. If you do use the
twenty, you can purchase more searches through SBI for a very low fee. I
have used Wordtracker directly for some PPC research for Google Adwords
campaigns. Wordtracker
had a free demo that you could use to do some very basic keyword
research, but it was so slow and cumbersome that it was not used very
often. Well,
Wordtracker has added a free tool and you can get 100 keywords very
quickly and easily using this new free tool. Check
out the tool at http://tinyurl.com/2bt8rr While
we are speaking about Wordtracker, it has a very good free ebook about
how to do keyword research. Free ebook from
Wordtracker I
have read this ebook and granted, it is a sales pitch for Wordtracker.
However, it will teach you about keyword research and how to use
any keyword research tool – not just Wordtracker. It
is a little outdated since it still refers to Overture and Google
Keyword Sandbox, but don’t dwell on that.
It is timeless in the lesson that it teaches. Click
this link to read the book: http://tinyurl.com/2kz4yr If
you really get into serious keyword research, you should use Wordtracker.
The costs for Wordtracker in USD are: ·
One year - $274.00 ·
One month – $54.82 ·
One week - $27.41 ·
One day - $8.22 You
can do a lot of keyword research in a day.
I have used both the weekly and daily plans before.
I recommend that you purchase a day of service when you first
start. From that start, you
will get a feel of the best way to purchase it in the future. At
the very least, visit the site and read about Wordtracker at Google Webmaster Central Are
you aware that Google will let you check the last time that Google
crawled your website (or any website)? It
is Google’s Webmaster Central at: http://www.google.com/webmasters/ Go
there and click on the Site Status Wizard to see the date that Google
last successfully accessed your home page.
It will also tell you if pages from your site are included in Google's index. There
are many other helpful tools available to you at Google Webmaster
Central. If
you have registered your site with Google, you can sign on to your
account and check to see if Google encountered any errors when the
spider crawled your site. I
logged on today to check. Guess
what? I
am embarrassed to say that Google told me that I have three 404 Not
Found links in www.retirement-jobs-online.com.
That is something that I am glad to know since it is a surprise.
I did not know that I had broken links on the site. I
recommend that you go to the Google Webmaster Central and learn what it
can do for you. Let’s face
it. Google controls the
majority of searches on the Internet.
If your site depends on search engine traffic, you need to do
everything in your power to make Google like your website. There
is a lot of information at Google Webmaster Central, so plan to spend
some time learning what is available and how you can use it. Guest Author – Charlie Page We
subscribe to many of the marketing newsletters published on the Net so
we can see what is current and learn the latest “hot” item. Charlie
Page is publisher of the “Directory of eZines”.
I have read his newsletter for some time.
He always has good content. I
especially liked this article. I
emailed him for permission to reprint it in Boomer eZine so here it is. Five Ways To Spot A Great
Product ©
Charlie Page http://www.RealWorldTactics.com ------------------------------------------------------ Funny
things happen in the Spring. *
Flowers bloom. *
Student go on Spring Break. * Internet marketers introduce new products. It's
true, Internet marketers know that spring is "prime
time" for selling products - especially products about
how to do business online. With
so many products out there, and more being introduced
every day, how can we spot a GREAT product, and
avoid wasting money online? Here
are the five things I look for when buying products.
I hope this list helps you too. ===>
Is It Guaranteed? This
is an absolute essential in my book. If someone offers
a 30 day guarantee, I usually won't buy. The reason
for this is two-fold. 1.
If they won't stand behind what they sell for more than
30 days, it really does indicate that they are not in
business for the long haul. 2.
It sometimes takes me 30 days just to TRY what I've bought.
Like you, I'm busy. And the worst thing is to be
busy, delay trying something, find out it won't work for
you, and then get stuck because you had to wait. Look
for a rock-solid guarantee when shopping online. ===>
Does It Meet A Real Need? When
I say "need" I don't mean a basic need like food, but
rather, will it help me accomplish my goals? Sometimes
there are products that help us accomplish our
goals by providing much needed information, information
that it would take time and money to get otherwise. Sometimes
a great product is one that saves time. One of
my absolute favorite tools is ShortKeys. If you find yourself typing the
same thing over and over, you'll love ShortKeys. Best of all, you can
get it free at this link. http://www.shortkeys.com/lite.htm ===>
Is It From A Reliable Source? Considering
the source of a product has become a MAJOR factor
in buying things online ... especially when buying
information. One
example: There is a LARGE group of people pushing "how
to make money" products who have never made a dime online.
I know, because I talk to these people every day. Here
are two quick ways to know if a source is reliable. 1.
Look at their sites. If they have one hyped-up site that
promises the moon, look out. Even worse, if they don't
have their own domain, run ... don't walk. 2.
If you are concerned, or don't know the person, try to
contact them. How they handle your contact will speak
volumes about who they are trying to serve, you or
themselves. If
a site owner answers every question with "buy my product"
(or worse - doesn't answer) hide your Visa and count
your blessings that you found out BEFORE you paid. ===>
Does It Work As Promised? This
is, of course, for after you have bought, but it's still
a valid point. If you bought something that does not
perform as promised, don't just give up or get a refund. There
are many products that will work like wings once we
know what they are supposed to do. If you don't understand
how to use what you bought, or have questions,
be sure to ask. If
you find it does not work as promised, return it and find
something else that will meet your needs. ===>
Is It Cost Effective? The
trend among marketers today is to create ever more expensive products.
Two years ago products often cost $47 or $67. Today it's not unusual to
see $497, $697, or even $1000 priced products.
If
these products deliver BIG value, then the price is fine. But
for MANY people, $500 is an impossible amount to spend. Before
you spend your hard earned money, take a look to see
if you really can afford it, and if the product is reasonably priced. NOTE:
Buying something today because it's on sale today,
even if you don't need it until tomorrow, is a wise
move. You really can find bargains online if you look. Use
these five guidelines when you shop online and you'll
not only find GREAT products, but you'll pay less
too. And
that's a beautiful combination! -------------------------------------------------- Charlie
Page helps people succeed in their Internet businesses.
Visit Charlie at http://www.RealWorldTactics.com Author’s note:
Charlie is a “real” person who lives in Thanks, Charlie
for your help and your article. That wraps up our
issue for this week. Until
next week, stay tuned. John and Linda
Howe (http:/stores.ebay.com/BOOMER-RETIREMENT-STORE) (http://www.boomer-ezine.com/Amazon_Page.htm) Administrative
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