The Online Entrepreneur Magazine
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Table of Contents for this issue.....
Q & A, Suggestions
Launch of Jim
Cockrum’s Members Only Site
Video on YouTube.com
How to Defeat the Email
Gear Up Your Site For
We are rapidly approaching the one
year anniversary of Boomer eZine.
It is amazing how fast time has passed and the issues have been
We are planning to make a few changes.
The first is to change the format of the text email to give
article summaries with links to the entire article on Boomer-eZine.com
instead of the email containing the entire article.
our surveys, we found the vast
majority of our readers are on broadband and industry stats show
that the installation of broadband is growing at a rapid pace.
main reason for the text email was to assist those who were on dial up.
Now that appears to be a fading reason.
We have surveyed some of the other top ezines and most of them
are using this publishing format.
are evaluating whether to continue publishing the eZine on blogger.com
From our survey, very few readers use that location to read the
eZine. We have not reached a
decision on this yet.
Q & A,
Suggestions and Comments
received an email from Brian as follows:
just wanted to bring to your attention that using the <mailto> tag
the way you display your email address on your boomer-ezine site may
cause unwanted spam. You can read about it here
wrote Brian and thanked him for the great tip.
I asked him if we could publish this in the eZine.
He consented which generated an article in this issue.
If you have anything for this
section or you have a suggestion for a topic for an article,
please go to http://www.boomer-ezine.com/Suggestion_Form1.htm
and give us your input. With
your input, we can improve the Boomer Video eZine.
you received my special email last Monday, you are aware that Jim
Cockrum’s “Silent Team” website launched on
is being hailed as one of the major recent events on the Internet.
Here is some of the feedback on the site forum:
been looking around the site and I'm very impressed from what I've seen
you for showing me the light!"
really think this Members Only Site and Forum are absolutely wonderful!!
I really appreciate all the help..."
am so glad to be a part of this!"
got up at
to join and then went back to bed!"(
launch here was a
feel very excited about joining this group."
an awesome opportunity we are undertaking..."
I am on the panel of experts for the site, I admit, I am prejudiced.
I think it is a great site which will be of assistance to all who
are serious about learning more about eBay and Internet business.
you have not yet taken a look at it, there is a video tour that you can
take by clicking the box in the upper left corner of the home page of
the site at http://www.silent-team.com.
Take a look. I think
you will be impressed.
Video on YouTube.com
am proud to be an expert on Jim’s website.
I am also an affiliate of the site.
I recorded and produced a video to post on YouTube and other
video sites promoting Jim’s new site.
will not cover the details of producing this video in the issue, but all
you need for what I did is to know how to use MS Power Point (not very
detailed knowledge) and have a screen recorder.
We use Camtasia Studio, but there are other video recorders that
will do the job.
will cover using video in more detail in future issues.
can view the video at
How to Defeat the Email
all know that SPAM robots roam the Internet looking for email addresses
in HTML pages. They are
programmed to look for the format for an email address (firstname.lastname@example.org).
When they find one, they record it and lo and behold, here comes
have seem many people write their email address as (name (at)
website.com) to fool the “bots”.
you see an email link on a page that opens your email composer page when
you click it, it is encoded in HTML as a “mail to” reference tag.
These are encoded in HTML in the format (the “a” HTML tags
are removed from this so the browser does think it is HTML and execute
SPAM robots look for these “mail to” tags and harvest them also.
create a clickable "mailto:" hyperlink that is spam resistant,
will result in a mailto: like this:
to create a clickable "mailto:" hyperlink:
Spam Resistant E-mail List
you must maintain a web page of e-mail addresses, restrict it to one
page. You can limit the number of SpamBots from indexing the page with
the following meta tag:
Most SearchBots, SpamBots & web crawlers ignore pages with this tag.
of Brian’s suggestion
have already changed the email address on the home page of Boomer eZine
so take a look at the results.
sincere thanks to Brian for a really helpful tip.
I read the following article in “Site Pro News” and I thought it was worth publishing in the eZine. I have been on my “soap box” about using the “Web 2.0” tools for creating traffic to your site. I wanted you to hear it from someone else in a very well written article.
Gear Up Your Site For Social Media
The year 2006 saw the emergence of social media. If you are
engaged in operating a website, you must realign your site to exploit
the popular social media sites for increased traffíc.
should also introduce social media components to your site because web
users are experiencing these new forms of interactions on more and more
sites and they may have an expectation of the same from your site also.
you want to attract repeat visitors and want them to stay longer, your
focus this year should be on the social aspects of your site.
media uses technologies like RSS, blogging, podcasting, tagging, etc.
and offers social networking (MySpace, Facebook), social video and
picture sharing (YouTube, Flickr), and community-based content ranking (Digg,
central theme of these sites is user generated content used for sharing
among the end-users. The social aspects of these sites are to allow
users to setup social communities, invite friends and share common
don't have to change your site completely within a month or so to take
advantage of these new technologies. Introduce small changes
incrementally throughout the year and you will be on your way to meet
these new challenges.
first step is to declare who you are to the online community. People
should be able to relate to you. Unless they know more about you, you
will be just an unknown identity and most people don't like to deal with
unknowns. Create an About Us page and líst your achievements and
page and link your bio in the About Us page to the MySpace page. Also
provide a link back from the MySpace page to your website. Spend an hour
every week to develop your online social network in MySpace. Invite a
few of these new friends to write blog articles at your site about your
products or services.
frëe blog software and start publishing at least one article in your
blog. Provide an easy bookmarking feature to social bookmarking sites
This is done by providing an action button for each article on your
site. The action button takes users to the submission page of the
provide an action button for direct posting of blog articles to Digg. Digg
is a popular news ranking site. A well dugg article will bring thousands
of visitors to your site.
a forum at your site for users to discuss your products and services.
you are offering products, allow users to review and rate your products.
This will help you in inventory management because you may want to
discontinue low rated products.
RSS feeds for your new products, blogs, forum postings, etc. An RSS feed
provides teasers of your contents. Users will use RSS readers to scan
your teasers and visit your site for more information if the teasers
draw their attention.
all your feeds at Feedburner.
Feedburner provides media distribution and audience engagement services
for RSS feeds. They also provide an advertising network for your feeds.
If you have quality content, you will be able to monetize your content
using their services.
short how-to or new product videos and post these videos in social video
sharing sites like YouTube
video. Provide a few start and end frames in these videos to
introduce your site with your site url. Post these videos using catchy
titles, teasing descriptions, and appropriate tags to make them
embedded links to your posted videos on your site. This will save your
bandwidth and storage space because the videos reside on the video
videos, use social photo sharing sites like Flickr
to share pictures related to content on your site. Use the same title,
description and tag techniques discussed earlier for social video sites.
a Send to Friend feature for all products and services you offer. This
feature is a link that sends the article, product description, etc. to a
recipient via e-mail.
starters, Yahoo provides a service called Action
Buttons that adds links to your website for users to share,
save, and blog about your website. The Yahoo action buttons use
del.icio.us for social bookmarking and the Yahoo blog site for blogging.
It also has a print feature.
media is not a fad. It is here to stay and bring in profound changes to
web surfers' experiences. It is the right time for implementing features
that will make your site social media friendly. Also, using marketing
techniques that utilize popular social media sites, you will be able to
bring traffíc to your site.
Deepak Dutta is the creator of http://www.semanticbay.com
- an interactive social network website based on user shared text and
picture contents on any topics. His other website http://www.classifiedsforfree.com
- is one of the oldest online classifieds sites where users can post ads
in more than 600 US cities and 60 countries.
That wraps up our
issue for this week. Until
next week, stay tuned.
John and Linda
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: email@example.com. We want you to remain a subscriber to our newsletter!
It is OK to go ahead and join our
subscriber list with more than one email address. You never know when an
email will be blocked these days. The SPAM filters are getting tighter and
tighter and are blocking many legitimate emails.
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