The Online Entrepreneur Magazine
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Table of Contents for this issue.....
Q & A, Suggestions
Make Your Thank You Page
Writing Google Adwords
or Yahoo Search
In our last issue, we discussed changes that we were
contemplating to Boomer eZine in our second year.
Another change that we are considering
is to rename the Boomer eZine. The reason for this - we
get very little traffic from the search engines since “boomer” is
not a high volume keyword. I
just checked Wordtracker and “boomer” is 119 per day while
“entrepreneur” is 648 per day. Multiply
those numbers by 365 and you have 43,435 for “boomer” and 236,520
for “entrepreneur”. I
hope you see the justification.
we started Boomer eZine, I thought that the term “boomer” would be a
good key word and would grow with the boomer population.
Linda disagreed. After
a year, I admit she was right. (She
will enjoy seeing this admission in print).
consideration about the name: I
think that many young entrepreneurs who could use the advice in Boomer
eZine, click away when they see the “boomer” association.
They wonder what a bunch of “old folks” could know. Little do they know that
“old age and treachery will overcome youth and enthusiasm every
We plan to start our second year with
the name “Entrepreneur eZine”.
We will continue to post videos as part of our offering.
hope that this does not disappoint anyone.
Our decision is purely a business decision.
– Linda is visiting her Mother this week and I am on my own for this
issue. Any spelling or
grammatical errors are mine and mine alone.
I wish she were here since I miss her company and I miss her
Q & A,
Suggestions and Comments
Here is the corporate profile as
quoted directly from Lulu.com.
Founded in 2002, Lulu is the web's premier independent publishing
marketplace for digital do-it-yourselfers. It's the only place on the
web where you can publish, sell and buy any and all things digital —
books, music, comics, photographs, movies and well, you get the idea. We
simply provide the tools that leave control of content in the hands of
the people who created the content. You see, Lulu is a technology
company, not a publisher. So you can use Lulu to publish and sell
any kind of digital content, and no one here is going to ask you to
change anything. Ever. Your vision is entirely YOURS.
There is no
set-up fee and no minimum order to publish and sell on Lulu. We manage
the online business, including printing, delivery and customer service.
You set your own creator revenue for each piece of content, and at the
end of each quarter, we'll mail you a check for the creator revenues
your content generates. Lulu makes a small percentage from each
transaction, which means that we only make money if you succeed in
selling your work.
founded by Bob Young, who was also the co-founder of Red Hat, the
world's leading open source company. We mention this only because, like
Lulu, open source software is based on putting users in control of
technology. In much the same way, Lulu believes in putting authors and
independent publishers in control of their digital content, from content
creation to pricing to royalties. Lulu simply brings creative content to
the world and gives our talented publishers and web visitors the venue
to buy and sell independent works. Publishing through Lulu leaves
control of content in the hands of the people who created it. Pretty
What's In a Name?
End of quote from lulu.com.
Suzi, thanks for sharing
this information with all of us. This
is a very impressive site. Take
a look yourself at
If you have anything for this
section or you have a suggestion for a topic for an article,
please go to http://www.boomer-ezine.com/Suggestion_Form1.htm
and give us your input. With
your input, we can improve the Boomer Video eZine.
Make Your “Thank You”
you fill out the form and click the link to subscribe to Boomer eZine, the
click starts a whole series of events.
A message is sent to our autoresponder, Aweber.com.
This triggers the confirmation email that is sent to you and at
the same time, you are transferred to the first “Thank You” page on
on this first “Thank You” page, I had a message that basically said,
“Thanks for signing up. You
will receive a confirmation email. Please
click the link in the email to confirm your subscription”.
Guess what. Many
people did not pay attention and missed the instructions to open the
email and click the confirmation link.
monitor our mailing lists in Aweber to see how many people are signing
up and receiving the first “Thank You” without completing the entire
process. There are many of
these first entries that come from robots completing the form.
Obviously, they do not complete the second step, but these are
easy to spot.
ones that concerned us were the contacts that looked legitimate and
never completed the process.
began to suspect that the first “Thank You” page was not as
effective as it should be when I noticed that significantly more
legitimate contacts were landing on the first “Thank You” page than
were completing the confirmation process.
began to ask myself why this might be.
My thoughts follow:
order to try to get higher conversions from the subscription process, I
decided to revise the first “Thank You” page to make it very
clear how to confirm the subscription and entice the reader to go ahead
and complete the process.
also explained that if they did not get the email, check the SPAM folder
to see if it was routed there.
thing that I did was to subscribe to the Boomer eZine myself so I would
be sent a confirmation email. (I
recommend that you subscribe to your autoresponder each month so you can
test that the process works, the correct messages are being sent, and
the correct web pages are being displayed.
You never know when a small change on the page might disable the
script on the page that handles the sign up form. (I have had it happen
to yours truly.)
used SnagIt, a program to
capture screen images, to make a picture of the email.
I then used the editing tools in SnagIt to edited the picture.
SnagIt has editing tools that make it as capable as Adobe
Photoshop for marking up a picture.
The good news is SnagIt costs $39.95 and Photoshop costs around
SnagIt, I added a big red
arrow pointing at the confirmation link and put in BIG red letters
“CLICK THIS LINK IN THE EMAIL” to draw attention to the link.
has a free 30 day trial. I used
this option to test drive SnagIt before I bought it.
then changed the message on the first “Thank You” page to stress the
free copy of “Starting Your Own
Business” versus asking if they wanted to subscribe to Boomer
eZine. People like getting
valuable information free and this will get more clicks than the offer
of the subscription. The
subscription goes with the free copy.
changes seem to be increasing the number of people who complete the form
and then go ahead and confirm the subscription.
can check out the new web page at
Learning About Autoresponders
In virtually every piece of advice
you read on the Net, you have read that you
need to build a list of subscribers and/or customers.
That is not easy to do since people’s privacy has been abused
on the Net and people are increasingly suspicious.
Once you get someone to sign up and
you list grows, how do you:
handle the volume of
send out emails to
deal with SPAM
maintain the list when
people opt out, etc.?
answer is an autoresponder.
I think that the very best one is Aweber.com.
This is the one we use, and they have a great system.
They have been constantly improving it since we have been
customers. They have a
responsive customer service department.
You can actually talk with
a human being! They are
even on duty on a weekend
me stop here and tell you that Site Build It has its own autoresponder
included in the annual fee.
We started with Aweber before we learned how powerful and all
encompassing SBI was. We
have not changed since what we are using now is successful.
To quote the old saying, “If it ain’t broke, don’t fix
Aweber has a f*r*e*e test drive so you can learn how it works and see if Aweber is the autoresponder that you need to grow your business. Complete this form and take the f*r*e*e test drive. I encourage you to do this even if you do not need an autoresponder now. If you are going to build an Internet business, you will need one eventually. It is a good idea for you to understand what an autoresponder is and how one works.
Writing Google A
Tool for Writing Google A
you write ads for your campaign, you must write ads of three lines each.
These are the ads that you see at the top of the page and on the
right margin of a Google or Yahoo search results page.
ads are 40 characters in the first line and 70 characters in the next
line. This line (called the
short description) gets wrapped into two lines by Yahoo when it is
published. Yahoo also allows
a long description of 190 characters which is published on some of the
Yahoo affiliate sites that allow for the longer description.
This will not appear on the standard Yahoo ad on the search
you are creating ads, it is a pain to write them and then count the
number of characters and then make adjustments when you are trying to
maximize the number of characters on the line.
suspect that there is a tool on the Net for this, but I created my own
using Excel. There is a
function in Excel named “LEN”. This
will count the length of a text string in a cell.
It then enters the count in the cell where the formula is
explain how this works, I have posted a short video to show how to use
Excel to help you write your campaign ads.
this link to see how Excel can help you write ads for your ad campaigns
too. (Video is ten minutes long).
you have watched the video, click the following link go to the page
where the Excel workbook download is located.
That wraps up our
issue for this week. Until
next week, stay tuned.
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: email@example.com. We want you to remain a subscriber to our newsletter!
It is OK to go ahead and join our
subscriber list with more than one email address. You never know when an
email will be blocked these days. The SPAM filters are getting tighter and
tighter and are blocking many legitimate emails.
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