The Online Entrepreneur Magazine
Yahoo Search Class
(John) attended a class in
class was taught by Mark Evans who was the General Manager of the
quick primer on search engines. When
you enter your search term in the input box of Yahoo or Google, this is
considered the "keyword" to the search engine.
It will search its database for the information that
most closely matches
the keyword and display it on the left side of the results page.
This information is supplied by the search engine at
no charge to an
advertiser and is from information that the search engine gathers from
results are called
the natural or organic results. On
the right side of the page, the search engine will display what Google
"Sponsored Links" and Yahoo calls "Sponsor Results".
These are paid ads that are set to be displayed for
the specific keyword
that the searcher enters. The
a link in it that will take the searcher to the advertiser's website.
The advertiser only pays if the searcher clicks on
back to the information on the class.
morning was a basic presentation titled "Getting the Most Out of Your
Search Advertising". It
by teaching how to generate keywords. The
most important lesson was to always think like your customer and to
keywords that the customer will use to search for your product.
The customer goes through three phases in the buying
First, she becomes interested.
she shops. Third,
The keywords for the first step are very broad like
begin to become more specific with the next step and the keyword might
brand name. In the
final step, the
keyword might be the actual model number for the brand name.
we learned how to generate keywords.
best tool (and it is free) is the Yahoo Search keyword tool.
You can access this at http://searchmarketing.yahoo.com/rc/srch/.
When you finish reading the newsletter (I don't want
to lose you in the
middle) go to that site and click the Keyword Selector Tool under Tools.
This will present a form for you to enter your base
Click the blue circle with the white triangle.
spend millions of dollars trying to determine the right keywords to use
their customers. There
is an entire
industry that has developed in the last few years that focuses on this
click advertising (PPC). The
advertiser bids for position on a particular keyword and if the ad is
the advertiser is charged for the click.
for fun, go to http://searchmarketing.yahoo.com/rc/srch/
and select the View Bids Tool. Enter
your keyword and the tool will tell you the price a company is bidding
word. If there are
companies bidding, it will tell you the bid and the company in each
are many more topics that were covered, but if I continued, I would
class in this newsletter and that is not the intent.
afternoon was very advanced and assumed that all the students were very
with search marketing. The
the session was "Advanced Search Expertise: Take Your Campaign to the
Level". It went
keyword generation and taught how to manage search advertising
I found it very interesting and exciting.
I learned some great information that I am
implementing in some of my
Google and Yahoo campaigns.
classes are taught in various locations around the country.
you have the opportunity to attend one and you want to make a living on
Internet using search engine advertising, I highly recommend that you
Report on Site Build It
said in the previous issue of Boomer eZine I had made the decision to
Site Build It (SBI) and evaluate it.
went on the site, gave them my credit card, and plunged forward.
I was emailed my user name and password and I logged
on the site.
has been a great ride since then.
makes you go through the first five days before you are even allowed to
your domain name.
first five days are broken down as follows:
1. Mastering the basics
teaches you about the Internet and outlines the process for the next 10
There are videos for each day to accompany the very
2. Develop Best Site Concept
pick three site concepts and then brainstorm for the keywords for that
You also evaluate the profitability of the concept.
SBI has a tool called BrainStormer to help you with
There is also a tool to help you with managing your
keyword list during
this research process.
Fully Brainstorm Profitable Topics for Your Best
this day you take the keywords that you have gathered and create a site
blueprint from the various good keywords that you have developed.
You evaluate the number of searches (demand) and
available sites for the
4. Investigate and Plan Monetization Options
you are going to develop your site to strictly be an information site
infopreneur), you need to have a plan on how the site will make money
This day teaches you the options that you have
available to you for
making money with your site.
5. Refine Site Concept and Register Domain Name
after the market research, the evaluation of the competition, and the
of the profit potential for the site are you allowed to name your
SBI helps you create the domain name out of the
research that you did
during the previous days. Only
all this can you name and register your domain.
SBI takes care of registering the domain name and
the registration fee is
part of the annual fee.
am just about to name my domain, and it is not the name that I had in
I started this project.
will have more info for you in the next issue.
If this continues to go as I expect it will, the SBI
method will be a
great way for Boomers to get into business on the Internet.
I just checked and one of the ads that I set up on Yahoo Search early
morning is already active. This
record, and I will attribute it to what I learned at the Yahoo Search
all for this week. To
subscribers, if you would like to do so, please read the past issues at
Copyright 2015 John Howe, Inc.
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