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Contents for this issue.....
were threatened by Tropical Storm Erin this week, but it turned out to
be a non-event. We
bed Wednesday with predictions of rain starting at
on 8/16 with
winds in the 30 – 50 MPH range.
we awoke Thursday, it was dry and dead calm.
The storm turned north of us and drenched
are now watching Hurricane Dean as it moves toward us.
It is projected to hit the coast of the
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With your help, we can improve the Boomer Video
Please refer back
to the article in Volume
2 Issue 15 for the background on the ad about which I am
wrap up in this issue.
started the test ad on July 18 and it expired today (Friday, 8/17)
so this will be the final analysis.
With four hours left to go, the ad had 168 visits.
It was pulling in about five hits per day.
The amazing thing was that it ended with 185 visits
(17 hits in
the last four hours). The
surge of visitors in the last day came due to the following reasons:
ad was a featured
ad. This put it at
of the search page for whatever search it fell on.
sequence for eBay is Time: ending
was ending today, it was at the top of every search on the keyword
ad cost $40.40 to run for 30 days and brought in 185 hits.
This calculates to $.22 per hit.
This is much less per hit than I would pay for this
if I were using Google A
the success of this experiment, I plan to keep a classified ad running
using eBay as a
traffic generator. In
next ad, I will sell my SBI consulting services and direct the viewer
my About Me page. On
About Me page, I will promote my ebook “How to Choose The Best Web
Host for YOUR Website”. As
you know, the viewer must subscribe to Boomer eZine to download the
periodically review how the ad is performing, but we won’t bore you
with an update in every issue.
consider running an eBay classified to promote a product of your own.
It does generate traffic.
I logged on eBay today, I was greeted by an offer to try a new eBay
called eBay Countdown.
Here is what eBay
said about the new tool.
do I get access to eBay Countdown?
eBay Countdown require a download?
accurate is the countdown clock and high bid information?
do I bid?
do I turn off the sound?
don’t see all my items from My eBay. Where are they?
I change my avatar in the Bid History chart?
don’t see all my favorite searches in the ticker. Where are they?
is a picture of the eBay Countdown page
Last week we
a link to it on your home page (index).
Let’s look at
privacy policies that I studied had these components:
Information (What information do we collect)
Cookies – what are cookies. Etc.
Online Privacy Protection Act
About Legally Compelled Disclosure of
Can Correct or Remove
You Access and Correct Your Information?)
About Other Web Sites Linked to Our Web Site?
to Terms - Your
am posting two privacy policies for your reading. These
are posted for free distribution.
using either of these or a combination of the two, you absolve and hold
harmless John Howe, Inc. from any consequences from using this
FOLLOWING IS A GENERIC PRIVACY STATEMENT THAT
YOU ARE FREE TO USE. HOWEVER, WE RECOMMEND THAT YOU READ IT THOROUGHLY
AND EDIT IT ACCORDINGLY AS SOME OF THE INFORMATION MAY NOT APPLY TO
SITE. WE ALSO RECOMMEND THAT YOU HAVE IT APPROVED BY A LAWYER AS XSITE
PRO AND INTELLIMON CANNOT, IN ANY WAY, BE HELD RESPONSIBLE FOR ANY
DAMAGES, LITIGATION,LEGAL INFRINGEMENT SOR COMPLAINTS CAUSED THROUGH
USING THIS GENERIC STATEMENT. IF YOU USE THE STATEMENT BELOW AS IS OR
AN EDITED VERSION YOU DO SO COMPLETELY AT YOUR OWN RISK.
created this privacy statement in order to demonstrate our firm and
continuing commitment to the privacy of personal information provided
those visiting and interacting with this web site. We hold the privacy
of your personal information in the highest regard. The following
discloses our information gathering and dissemination practices for
recognizes the importance of protecting your privacy
and our policy is designed to assist you in understanding how we
collect, use and safeguard the personal information you provide to us
and to assist you in making informed decisions when using our site.
policy will be continuously assessed against new technologies, business
practices and our customers' needs.
Information Do We Collect?
Personal Information You Choose to Provide
card billing address
Do We Use the Information That You Provide to Us?
speaking, we use personal information for purposes of administering our
business activities, providing the products and services you requested,
to process your payment, , to monitor the use of the service, our
marketing and promotional efforts and improve our content and service
offerings, and customize our site's content, layout, services and for
other lawful purposes. These uses improve our site and better tailor it
to meet your needs.
such information may be shared with others on an aggregate basis.
Personally identifiable information or business information will not be
shared with parties except as required by law.
we may also use the information we collect to notify you about
changes to our Website, new services, and special offers we think you
will find valuable. You may notify us at any time if you do not wish to
receive these offers by emailing us at the link provided on the
Do We Use Information We Collect from Cookies?
and Selling Information
Can You Access and Correct Your Information?
About Legally Compelled Disclosure of Information?
About Other Web Sites Linked to Our Web Site?
remember that when you use a link to go from our Website to another web
interaction on any other web site, including web sites, which have a
link on our Website, is subject to that Web site's own rules and
policies. Please read over those rules and policies before proceeding.
Commitment To Data Security:
note that your information will be stored and processed on our
time-to-time our site requests information from users via surveys or
contests. Participation in these surveys or contests is completely
voluntary and the user therefore has a choice whether or not to
this information. Information requested may include contact information
(such as name and shipping address), and demographic information (such
as zip code, age level). Contact information will be used to notify the
winners and award prizes. Survey information will be used for purposes
of monitoring or improving the use and satisfaction of this site.
Special Note About Children
are not eligible to use our services unsupervised and we ask that
children (under the age of 14) do not submit any personal information
us. If you are a minor, you can use this service only in conjunction
with permission and guidance from your parents or guardians.
or Changes in Ownership
event that the web site (or a substantial portion of its assets) is
acquired, your information would be considered part of those assets,
may be part of those assets that are transferred.
second example is from an SBI
is a privacy
policy example that you can tailor to meet your own needs...
your privacy is important. This document outlines the types of personal
information we receive and collect when you use (website/company name),
as well as some of the steps we take to safeguard information. We hope
this will help you make an informed decision about sharing personal
information with us.
name) strives to maintain the highest standards of decency, fairness
integrity in all our operations. Likewise, we are dedicated to
protecting our customers', consumers' and online visitors' privacy on
name) collects personally identifiable information from the visitors to
our website only on a voluntary basis. Personal information collected
a voluntary basis may include name, postal address, email address,
company name and telephone number.
is collected if you request information from us, participate in a
contest or sweepstakes, and sign up to join our email list or request
some other service or information from us. The information collected is
internally reviewed, used to improve the content of our website, notify
our visitors of updates, and respond to visitor inquiries.
is reviewed, it is discarded or stored in our files. If we make
changes in the collection of personally identifiable information we
inform you by placing a notice on our site. Personal information
received from any visitor will be used only for internal purposes and
will not be sold or provided to third parties.
to help you personalize your online experience. Cookies are identifiers
that are transferred to your computer's hard drive through your Web
browser to enable our systems to recognize your browser. The purpose of
a cookie is to tell the Web server that you have returned to a specific
page. For example, if you personalize the sites pages, or register with
any of our site's services, a cookie enables (website/company name) to
recall your specific information on subsequent visits.
ability to accept or decline cookies by modifying your Web browser;
however, if you choose to decline cookies, you may not be able to fully
experience the interactive features of the site.
directed to adults; it is not directed to children under the age of 13.
We operate our site in compliance with the Children's Online Privacy
Protection Act, and will not knowingly collect or use personal
information from anyone under 13 years of age.
some cases, we
may collect information about you that is not personally identifiable.
We use this information, which does not identify individual users, to
analyze trends, to administer the site, to track users' movements
the site and to gather demographic information about our user base as a
whole. The information collected is used solely for internal review and
not shared with other organizations for commercial purposes.
(website/company name) is sold, the information we have obtained from
you through your voluntary participation in our site may transfer to
new owner as a part of the sale in order that the service being
to you may continue. In that event, you will receive notice through our
website of that change in control and practices, and we will make
reasonable efforts to ensure that the purchaser honors any opt-out
requests you might make of us.
You Can Correct or Remove
personal information. If you have submitted personal information
our website and would like that information deleted from our records or
would like to update or correct that information, please click on this
link and/or use our Contact Us page.
and Effective Date
name) reserves the right to make changes in this policy. If there is a
material change in our privacy practices, we will indicate on our site
that our privacy practices have changed and provide a link to the new
that you will know what information we collect and how we use it.
you do not
website, please do not use this site or any services offered by this
use of this
I am not a lawyer
so I will not make any recommendations about any privacy policies.
Use your own judgment or pay an attorney to approve
Just remember that it is important for you to have a
That wraps up our
issue for this week. Until
next week, stay tuned.
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