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Contents for this issue.....
has been a busy week. I
(John) have been spending my Internet time working on a new
ad for eBay, working on a sales page for
expanding my affiliate campaigns on AdCenter, and
the way, I do have a full time day job so you understand why I am
before my head hits the pillow.
I celebrated my 64th birthday on August 23.
When I heard that song many years ago, I thought I would never be 64.
I am glad that I am!
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Previously, we wrote
an article about Google Alerts at
Bar: We recommend
the link and read the article. It
is short and very worthwhile. The link will open a new window.
To return back here just close the window.
Since then I have had alerts
posted for the keywords
“retirement jobs”, “SBI”, and “Site Build It”.
I have these alerts set to
arrive once per day.
You can set the frequencies in your options when you
set up your
alerts on Google.
I scan the alerts to
see if there is anything that I
need to check further. I
have been alerted to posts on blogs about Site Build It that have
The SBI alert is not as
helpful since it brings up
many entries for the State Bank of India (SBI), information about a
soccer team (SBI), State Bureau of Investigation (
The “retirement jobs” alert
allows me to watch
the competition for the keyword for our retirement-jobs-online.com site
and see what is happening on the Net.
Another very valuable
function of Google Alerts is
checking that your own blog posts are picked up by Google.
Each time I update a page on RJO, SBI automatically makes a post to the RJO blog and pings the search engines. This post is crawled very quickly.
If I make the change to RJO
one evening, I will
receive a Google alert the next morning of the change.
This is a great way to monitor the effectiveness of
posts to know that Google is really paying attention to you.
It is easy to set up.
Open an account on Google.
to My Account and click on Google Alerts.
Follow the instructions to set up the alerts for the
that you want to follow.
When you design the home page of your website, there are certain items that you must include to get the best response from your viewer and/or from the search engines (SE’s). Let’s discuss these important items.
most obvious one is a good page
since it needs to be a “grabber” and attract attention.
Also, the title shows up in the search engine
I know from
experience that if you use
Front Page HTML editor to create your page, it automatically inserts
title “New Page1” in the title tag.
I have posted live pages and seen the title listed
by the SE’s
as “New Page1”. Red
faced, I quickly edited and reposted the page.
Problem is the page gets posted quicker when it is
new and first
crawled by the SE’s than when it is edited so this mistake lasted
longer than I wanted.
brief description of the page.
This is picked up by the SE’s and used in the search
description of the page on the SE search results.
If you have a
logo for your site, it
should be in a prominent location on the page.
This becomes the visual identity of your site.
(HTML H1 – H2 code)
header should contain your keyword
in the first few words.
should tell the reader what the page is about.
This is more for the SE’s than the human reader.
line or first paragraph
This should tell
the reader what the
page is about so she/he will not have any doubt about what to expect
from the content on the page.
should have a search function set up
for your site.
This can be
accomplished by installing a Google site search (see http://www.boomer-ezine.com/V1I22_090806.htm
for information about how to do this).
If you do not put the search box on the home page,
put a link on
the page pointing to the page where the search is located.
Me (Us) Page
should be able to check who
created the website to see if the person(s) is qualified.
should not hide from your readers
and should be easily accessible.
you post your email address, spam miner robots will pick it up.
I recommend a small script we posted in the article entitled “How to Defeat the Email SPAM Robots” in http://www.boomer-ezine.com/V1I50_032307.htm.
When you insert
the script in your web page, it will show your
name and when clicked, it will open an email box.
It will not show your email address as email@example.com
for the spam miner robots to find.
also use a response form for
communication instead of a direct email.
SBI has a neat feature that let’s you set up a
that requires authentication so robots can’t fill it out and load up
your forms with “form spam”.
to Site Map (Optional)
If you have a
site map, a link to it
from your home page is helpful for your viewer to use to navigate your
major links to the content on
your site should be prominently displayed in your Nav Bar.
Make it easy for the viewer to find anything on your
to shopping cart
If you are
selling items on your site,
make it easy for your viewer to find your shopping cart and purchase
are building a mailing list,
display the form in the high “eye traffic” area of the page.
of Boomer eZine for more about how a web page is viewed by a reader.
have a member’s only site or
require registration for someone to view the site, make certain that
sign in form is easy to find and is in the high visibility area of the
your home page to see how it does
against this list.
these are optional, but the ones that are not specified as optioinal
musts for a home page to meet the needs of the human reader and please
the search engines.
is a neat tool that I found this week.
It shows the total inbound links to your website.
It will show historical link popularity for a
can enter a URL and a keyword and it will show you where in the search
engines the URL ranks for the entered keyword.
Here is the report for www.retirement-jobs-online.com
for keyword “retirement jobs”.
you can see, RJO ranks on pages one or two with all SE’s except Yahoo.
I do not know what we did to Yahoo to make them mad
at us. We are not
rated at all
this tool for future use. I
know that I will definitely come back to it.
That wraps up our
issue for this week. Until
next week, stay tuned.
John and Linda
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