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Volume 2 - Issue 20 8-24-07

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments

3.    Google Alerts

4.    Things to include on your home page

5.    Web tool-www.marketleap.com

Author's Comments

 

This has been a busy week.  I (John) have been spending my Internet time working on a new classified ad for eBay, working on a sales page for retirement-jobs-online.com, expanding my affiliate campaigns on AdCenter, and writing this eZine.

 

By the way, I do have a full time day job so you understand why I am asleep before my head hits the pillow.

 

And I celebrated my 64th birthday on August 23.  

When I'm Sixty-Four

(The Beatles)

When I get older losing my hair many years from now
Will you still be sending me a valentine,
Birthday greetings, bottle of wine?
If I'd been out til
quarter to three would you lock the door?
Will you still need me, will you still feed me, when I'm sixty-four?

 

When I heard that song many years ago, I thought I would never be 64.  

 

Now I am glad that I am!

 

Q & A, Suggestions and Comments  

 

 

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input.  With your help, we can improve the Boomer Video eZine.  

Google Alerts  

Previously, we wrote an article about Google Alerts at  

http://www.boomer-ezine.com/V2I10_061507.htm#UGA.  

Side Bar:  We recommend you follow the link and read the article.  It is short and very worthwhile. The link will open a new window.  To return back here just close the window.  

Since then I have had alerts posted for the keywords “retirement jobs”, “SBI”, and “Site Build It”.  

I have these alerts set to arrive once per day.  You can set the frequencies in your options when you set up your alerts on Google.  

I scan the alerts to see if there is anything that I need to check further.  I have been alerted to posts on blogs about Site Build It that have proven helpful.  

The SBI alert is not as helpful since it brings up many entries for the State Bank of India (SBI), information about a soccer team (SBI), State Bureau of Investigation ( North Carolina ), and a life insurance company, but I have learned to quickly scan the alerts to find the Site Build It (SBI) entries.  

The “retirement jobs” alert allows me to watch the competition for the keyword for our retirement-jobs-online.com site and see what is happening on the Net.  

Another very valuable function of Google Alerts is checking that your own blog posts are picked up by Google.  

I post the Boomer eZine each Friday night or Saturday morning.  The next Google alert for retirement jobs will show the post that I made on the Retirement Jobs Online (RJO) blog advertising that the latest issue was posted on the Boomer eZine website.  

Each time I update a page on RJO, SBI automatically makes a post to the RJO blog and pings the search engines.  This post is crawled very quickly.

If I make the change to RJO one evening, I will receive a Google alert the next morning of the change.  This is a great way to monitor the effectiveness of your blog posts to know that Google is really paying attention to you.  

It is easy to set up.  Open an account on Google.  Go to My Account and click on Google Alerts.  Follow the instructions to set up the alerts for the keywords that you want to follow.

Things to include on your home page

When you design the home page of your website, there are certain items that you must include to get the best response from your viewer and/or from the search engines (SE’s).  Let’s discuss these important items.

Page Title

The most obvious one is a good page title.  This is important since it needs to be a “grabber” and attract attention.  Also, the title shows up in the search engine listings.

I know from experience that if you use Front Page HTML editor to create your page, it automatically inserts the title “New Page1” in the title tag.  I have posted live pages and seen the title listed by the SE’s as “New Page1”.  Red faced, I quickly edited and reposted the page.  Problem is the page gets posted quicker when it is new and first crawled by the SE’s than when it is edited so this mistake lasted longer than I wanted.

Description

Enter a brief description of the page.  This is picked up by the SE’s and used in the search engine description of the page on the SE search results.

Logo (Optional)

If you have a logo for your site, it should be in a prominent location on the page.  This becomes the visual identity of your site.

Header (HTML H1 – H2 code)

Your header should contain your keyword in the first few words.  It should tell the reader what the page is about.  This is more for the SE’s than the human reader.

Tag line or first paragraph

This should tell the reader what the page is about so she/he will not have any doubt about what to expect from the content on the page.

Search Capability

You should have a search function set up for your site.  This can be accomplished by installing a Google site search (see http://www.boomer-ezine.com/V1I22_090806.htm for information about how to do this).  If you do not put the search box on the home page, put a link on the page pointing to the page where the search is located.

Link to your privacy policy

Google likes to see a link to a privacy policy on the home page.  I learned this listening to an interview of a man who quit Google to start his own Internet business.  Remember, we had an article on privacy policies in our last issue.

About Me (Us) Page

Your reader should be able to check who created the website to see if the person(s) is qualified.

Contact Page

You should not hide from your readers and should be easily accessible.  If you post your email address, spam miner robots will pick it up.

I recommend a small script we posted in the article entitled “How to Defeat the Email SPAM Robots” in  http://www.boomer-ezine.com/V1I50_032307.htm.

When you insert the script in your web page, it will show your name and when clicked, it will open an email box.  It will not show your email address as yourname@yourdomain.com for the spam miner robots to find.

You can also use a response form for communication instead of a direct email.  SBI has a neat feature that let’s you set up a contact form that requires authentication so robots can’t fill it out and load up your forms with “form spam”.

Link to Site Map (Optional)

If you have a site map, a link to it from your home page is helpful for your viewer to use to navigate your website.

Navigation Bar

All the major links to the content on your site should be prominently displayed in your Nav Bar.  Make it easy for the viewer to find anything on your site.

Link to shopping cart

If you are selling items on your site, make it easy for your viewer to find your shopping cart and purchase your wares.

Opt-in Form

If you are building a mailing list, display the form in the high “eye traffic” area of the page.  See http://www.boomer-ezine.com/V1I26_100606.htm of Boomer eZine for more about how a web page is viewed by a reader.

Log In Box

If you have a member’s only site or require registration for someone to view the site, make certain that the sign in form is easy to find and is in the high visibility area of the page.

Review your home page to see how it does against this list.  Some of these are optional, but the ones that are not specified as optioinal are musts for a home page to meet the needs of the human reader and please the search engines.  

Web tool – www.marketleap.com  

This is a neat tool that I found this week.  It shows the total inbound links to your website.  It will show historical link popularity for a website in graphical form.  

You can enter a URL and a keyword and it will show you where in the search engines the URL ranks for the entered keyword.  Here is the report for www.retirement-jobs-online.com for keyword “retirement jobs”.  

As you can see, RJO ranks on pages one or two with all SE’s except Yahoo.  I do not know what we did to Yahoo to make them mad at us. We are not rated at all on Yahoo.  

Bookmark this tool for future use.  I know that I will definitely come back to it.  

That wraps up our issue for this week.  Until next week, stay tuned.  

John and Linda Howe  

www.boomer-ezine.com

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