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Table of Contents for this issue.....
1.
Authors
Comments
2.
Q & A,
Suggestions and Comments
3.
Problems
with AdCenter
4.
Google
Analytics
Author's
Comments
Linda
and I were discussing the future of Boomer eZine and we feel that now
might be the time to change from a weekly publication to a biweekly or
monthly publication.
We
both are busy in our lives. I
am still working full time and the time seems to becoming “fuller”.
My day job is fun and challenging so I still enjoy going to work
every day.
We
wonder how many readers feel overloaded by receiving Boomer eZine
weekly. I know that we both
are bombarded by information everyday.
It is difficult to filter all of it out and decide what is really
important.
I
have become involved with PPC advertising and my campaigns are
successful. This is a great
way to make money on the Net. I
have always liked the business model, but I did not take the time to get
really good at it. Now that
I am starting to “get it”, I plan to expand my PPC business.
Please
help us make the decision on how frequently to publish Boomer eZine.
Please complete this survey so we can get your feedback and help
us decide the publication frequency for the eZine.
http://www.retirement-jobs-online.com/Boomer-Ezine-Survey.html
Q & A,
Suggestions and Comments
In
our article about Google Alerts last week, I stated that I received a
lot of useless information about SBI since it not only returned
information about Site Build It. It
also returned information about State Bank of
India
, an insurance company, a soccer team,
etc.
One
of our readers (Art) sent me an email that asked why I did not use
negative keywords with my alerts. My
response is “I did not think of it”.
Here
are Art’s suggestions for negative keywords for SBI:
sbi
affiliate -
india
-"bank of
india
"
-soccer -football
Thank
you for pointing out that I can use negative keywords to filter out the
information. I use negative
keywords in my PPC campaigns, but it did not occur to me to use them in
the Google Alerts.
For
those of you who use Google Alerts and are not using negative keywords,
we send our thanks to Art for pointing this out.
If you have anything for this
section or you have a suggestion for a topic for an article,
please send us an email with your suggestions or your input.
With your help, we can improve the Boomer Video eZine.
Problems
with AdCenter
AdCenter is the
easiest of the three PPC operations in which to design campaigns, but it
seems to have the most problems with its system.
The best campaign
that I have directs the viewer directly to the Amazon page with the
product information on it. There
is no question about the validity of the information on the page or the
relevance of the information. Yet,
AdCenter constantly rejects the keyword for having forbidden information
on the landing page.
Notice that the
rejected keywords are also the best and most popular keywords.
You can see this in the impressions and clicks columns in the
picture.
I am not using the conversion tracking feature.
I call AdCenter
and file an appeal to have the keywords manually approved.
This is done, but AdCenter has robots that regularly crawl the
landing pages and check for illegal content.
The robots crawl the Amazon product page and reject it again.
A special appeal
has been filed in my behalf to exempt these campaigns from the robots,
but it will take a few weeks so I will have to continue to become closer
friends with the customer service reps at AdCenter.
I must say that
the customer service staff at AdCenter is outstanding.
I rarely have to wait more than a minute to get a real, live
person on the line. The reps
are well trained. They are
friendly and helpful. This
is refreshing in this day of automated phone systems where you usually
have to listen to 20 messages and press 20 buttons to finally get to the
choice you want.
Google
Analytics
In previous
issues we have written about StatCounter.com as a way to gather
information about your visitors to your website.
StatCounter.com
has various tools to help you determine how long a visitor stayed on
your site, what path they followed through your site, how they arrived
at your site, etc.
Google Analytics
does the same thing, but appears to be much more complete.
I am studying it and I have installed it on three of our websites
that also have StatCounter.com installed to compare the two tracking
systems.
Analytics works
just like StatCounter.com. You
enter your website URL and other requested information, and it supplies
you with a few lines of code to paste into each page of your website.
If you use a
template or FrontPage as I do for all my non-SBI sites, you can put the
code in the part of the template that holds the footer.
This way you will automatically have it loaded with every page.
If you view the source for this page, you will see the code for
both StatCounter.com and Google Analytics at the bottom of the page.
I always add comments when I insert code from another source so I
will be able to see the comments for the beginning and ending of the
scripts for these tracking systems.
If you are using
Google Analytics, please send us an email for publication telling us
your evaluation of Analytics and how you use it to improve your site.
We would like to hear from you on this and share it with the rest
of our readers.
If you use
another tracking system other than StatCounter.com or Google Analytics,
please send us an email about the tracking system that you use.
That wraps up our
issue for this week. Until
next week, stay tuned.
John and
Linda Howe
www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
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