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Contents for this issue.....
published the last weekly issue, Linda and I drove to
Psalm 128 says
“and may you live to see your children’s children”.
We consider ourselves fortunate that we now have two
grandchildren that we can enjoy and we have fulfilled that verse in the
This is the first
issue of the monthly Boomer eZine.
we are not fighting weekly deadlines, we can put more time into each
issue. This one has
videos to help explain the articles.
We hope you enjoy
think PopShops is the best thing I have seen on the web in years.
never heard of it so we checked it out.
See the article about what John found at
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There are many HTML editors
available to use for developing web pages.
Some cost some major money (Dreamweaver, FrontPage),
good news is there are many free ones.
have already mentioned Page Breeze in a previous article. My
son, Justin, recommended this HTML editor to me so I downloaded it and
tried it. It works
since I have used FrontPage 2000 for years, I will continue to use it
my HTML editor of choice.
In my opinion, the best HTML
editors are what are called WYSIWYG editors (pronounced wiziwig).
This stands for “what you see is what you get”.
When you use a WYSIWYG editor, you lay out the page
would create a Word page placing your text and graphics.
The editor generates the HTML to produce a
web page that looks
like the page you created in the editor.
editors allow you to switch back and forth between the display where
see the page as you created it and the HTML that the editor created.
this short video about using a WISIWYG editor (in this case FrontPage)
and watch me build a very simple web page.
I will show the
this you can see that the editor takes the text and other information
that you enter and generates the HTML code to properly place the items
and objects on the web page, display the correct fonts, and format the
web page the way you specify.
people who are more techno-geek than I am like to write in pure HTML.
They say they can create a much more efficient web
will load faster. I
challenge them to create a page faster in raw code than a WYSIWYG
loading time is
a consideration, but as the world moves to high speed Internet, this is
not much of a factor anymore.
time is priceless since I never have enough of it.
I want a tool like an HTML WYSIWYG editor
that will generate a
page for me quickly. I
want to create the page and post it on the Net so it can help my
less time I
invest in the creation of the page and the more money it generates, the
better return on my time investment.
am on the mailing list for the weekly email from Jennifer Kyrnin who is the
editor for About.com - Web Design.
has some interesting articles about web design and web pages.
I recommend that you consider reading her
information at http://webdesign.about.com
This will open a new window so once you have checked
her out and
signed up for her email newsletter, close the window and come on back.
If you want to sign up for her
email, click the Stay up to date! link
to the right of her picture and you can sign up for her weekly email.
She also has a free class on coding HTML that I have
In her last week’s
issue, she listed 44 free web editors.
I am not going to list them in this article, but I
you read about them at http://webdesign.about.com/b/a/256114.htm
You can find one that you like and start using it.
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allows you to build web pages using the SiteBuilder or to upload your
own web pages that you built with an HTML editor.
The SiteBuilder works well for
inexperienced webmasters since
it leads you through the process block by block and builds a nice web
have built many SBI web pages using both upload and SiteBuilder.
I have found that I like to use a combination of
When you use SiteBuilder, you are asked for the page file name, the page title, the description, and the keywords. These are VERY important for search engine optimization which SBI does so well.
is a picture of the first part of SiteBuilder.
Just fill in the blanks and SiteBuilder builds the
of your web page for you. You
will see this same information in the video in a few minutes.
use the first block of SiteBuilder to enter the Headline for the page.
This creates the H1 – H4 heading tag for the page.
The number 1 – 4 indicates the size of the font for
(1 = largest). In
notice that I do not copy the header HTML code from the editor.
I use the SiteBuilder header block.
create the entire page in FrontPage and then I copy the HTML from after
the heading (H1 HTML code) through the last code before the end of the
paste this into
a Text block in the SiteBuilder where it is accepted as HTML.
I use the HTML comment tag to show the start and end
of the code
that I am pasting into the SiteBuilder.
This is so I will remember what code I copied the
next time I
edit this page. I
this out in the video that follows.
then include my custom footer HTML in the next text block and my page
built. If you do
not have a
custom footer, you can use the SBI Footer.
over my shoulder to see how I so this.
advice – If you do not know anything about HTML or building a web
page, start with the full SiteBuilder.
You can build a great web page without any previous
knowledge. As you
about web pages and HTML, you can blend using an HTML editor with the
really proficient in web page design, you can use the upload feature to
upload your complete page.
can upload my own pages, but I tend to stay with the combination of the
SiteBuilder and my HTML editor so I get the full SEO help from SBI.
has been a lot of discussion on the Net about the Overture Keyword tool
and the fact that it seems that Yahoo is not supporting it.
just read in a recent issue of “Site Pro News” that the Overture
Keyword tool is back. Check
this URL for more information http://www.seroundtable.com/archives/014878.html
went to the keyword tool at
gave me search data for January 2007 for retirement jobs.
This is the month of data that is currently being
like this tool since it gives good results and it is free, but it was
not working well for a period of time.
Even to the point where Site Build It stopped using
it as a data
source for its Brainstorm It tool.
personal opinion is that this improved the Brainstormer since the data
now comes from Wordtracker which is a better and more comprehensive
have not used Overture for several months due to the problems with it.
Let’s watch it and see how it performs.
It is a handy tool to have in your tool chest if it
ran an eBay classified ad titled
“DON'T JUST BUILD A WEBSITE” with
a subtitle “BUILD
A SUCCESSFUL ONLINE BUSINESS USING SITE BUILD IT”.
ad was a featured ad which
cost $40.40 for the month run. It
received 329 views so the cost per click was $0.123.
On a previous test, the ad received 185 hits, and I
was good. This
the very competitive web hosting/website keyword arena so I consider
this a very attractive price for advertising.
run of the ad did not sell an
SBI, but I do not plan to stop running the ad.
I will now work on improving the ad and see if I can
not made a sale with the ad, improving the conversions means that one
sale is a 100% improvement.
sent the ad to a friend,
key point is the ad is
attracting traffic. That
the first challenge. Now
need to convert the traffic to sales.
you look, didn’t I?
type of headline is a real attention getter.
The classified ad from the prior article uses this
get attention. I
ad headline from the previous 30-day run and the views increased from
185 to 329. That is
significant increase (78%).
am running a pay per click program now on AdCenter and this same type
headline is getting the same great results.
am testing two ads for the same keywords.
One ad lists the item and some benefits.
The other ad says “
first ad is getting a click through rate (CTR) of 1.71%.
The negative ad (
do not like to be told “
is great psychology to use to attract attention to your ads.
Try it and see how it works for you.
I came across
a really powerful browser tool recently.
It is offered by Jason Moffat, Internet marketer.
I went to Jason’s blog and he says that Niche
actually created by Derek Franklin.
Niche Browser and tested it. It
makes research much easier and faster.
Anything “free” on the Internet is selling something
you can get past the annoying home page selling Affiliate RockStar
Products and a popup box, you can really cover the Internet quickly.
Here is a picture
of the browser with retirement jobs typed in the search box in the
When you load the
tool and close the popup, click on the HELP icon in the upper left of
the page. This will
video that shows you how to use it.
Niche Browser allows you to go to many different
this one browser page so you do not have to open a new window in
Internet Explorer or FireFox to search for each particular site.
I played with it
using “retirement jobs” and very quickly, I found out a lot of new,
helpful information about my major keyword.
Nothing is ever free on the Internet, but the benefits of this tool outweigh the aggravation of the sales pitch on the home page and the popup box.
You can download the Niche Browser at http://www.nichebrowser.com
Try it and see
what you think.
suggestion from Art, I checked out PopShops.
I agree with Art, it is the greatest thing since
I needed for something like this for a current
project so I
jumped right in.
PopShops is a site where you can generate an online store where you
an affiliate relationship with merchants and promote the merchant’s
products. This is
similar to the aStore concept at Amazon, which I use, but PopShops
you the entire merchant base of Commission Junction, LinkShare,
ShareASale, and Red Galoshes.
use it, you register with PopShops.
The basic plan is free which includes up to ten free
There are upgraded plans for $5 and $30 per month if
more stores or more capability.
you register with the program providers (Commission Junction,
etc.) Since I am
member of these two programs, I only had to register with ShareASale.
When you register, you do have to have a legitimate
blog so keep that in mind before you jump into this.
then design your shop and add items to it.
Shop design is easy.
just specify how many columns and rows in the shop and the type of
display for the product (graphic or text link, size of display).
When you are ready to “pop it” into your site, you
copy a few
lines of Java script that PopShops gives you, and you insert this
in the HTML on your page where you want the shop to appear.
your page loads, the shop is updated each time from feeds from the
various merchant sites and you display the latest prices for the
is one of the really nice features of this concept.
If you had a static link with a price on your site
merchant’s page, you would have to make certain that you updated the
price periodically. PopShops
serves up the most current information each time the page loads.
stop on this for now. I
already set up a shop, and I will monitor it during the next month.
I will write an article about my experience with
PopShops in next
That wraps up our
issue for this week. Until
next week, stay tuned.
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