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Table of Contents for this issue.....
month has been a blur. John’s
company is in the middle of an IPO on a stock market in
is trying to finish rebuilding his hunting car so he is spending late
hours working to put the car back together.
weekend was 1,115 miles in 4 ½ days during which we were with all our
children and grand children – wonderful trip in spite of heavy traffic
and miserable weather.
Sunday we baptized Mark – Thomas, our new grandson.
the time you receive our next eZine, we will have finished Christmas and
be into the New Year. Linda
and I join to wish you a Merry Christmas and Happy New Year.
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seems that Google keeps track of everything on the Internet.
When we dig down into Google Analytics, this seems to really be
mentioned Google Analytics in the last issue of the eZine and promised
an article about it so here goes.
is how it was described in the last issue:
great thing about Google Analytics – it is free!
use it, open an account on Google. If
you do not already have an account, go to www.google.com.
In the upper right corner, click “Sign In”.
When the sign-in page loads, look for the box in the lower right
of the screen. You will see
a box that contains
have a Google Account?
the “Create an account now” link and follow the instructions to open
you log on to your account on Google you will see:
the upper right corner, you will see your user name to show you are
logged in. Click “My
Account” to see what is available to you in your account.
here for a second and see the other options in your Google account
before we launch off on Analytics.
you want to set up pay per click marketing on Google Adwords, you can
start here my clicking the “Adwords” link.
have written before about the powerful webmaster tools that are
available free on Google. To
explore these tools, click the “Webmaster Tools” link.
have also written about Google Alerts.
You can set up and manage your alerts by clicking the
to start a blog? You can set
up a blog and be blogging in about 10 minutes by clicking on the
off the subject rambling! Back
to Analytics. Click on the
Analytics link to go to the Analytics Home Page.
can see that I have set up Analytics on Boomer eZine and Retirement Jobs
Online. I also set up
sbi-guru.com and the-best-gps.com but they are off the screen.
add Analytics to your website by copying a small snippet of code that
Google supplies and pasting it in every page of your website.
To get the code, scroll down to the bottom of the home page and
in the bottom left corner, you will see the link “Add Website
Profile”. Click this link
and on the new page, enter the website you want to track and follow the
instructions. Google will
provide you with the lines of code that you paste in each page of your
time the page loads or there is activity on the page, the script sends a
message to Google Analytics and it captures the activity.
When you log on and read the reports for your website, you will
see what happened on your website.
reports that are available are almost overwhelming.
I am not going to go through each report, since they are so
numerous. You can do that on
I am going to show you a really helpful tool to track links on a web
page on your site. I have
often questioned where my readers were going and which links they were
clicking. Google has a tool
that will tell you this. To
activate this tool, look on the left side of the page and click
This will open your website with a Google overlay that shows you the number of times each link on a page was clicked. Float your cursor over the link and Google will pop up a box showing the number of clicks on that link. I find this really helpful in following my visitors across my pages.
just modified a web page where I found that a large number of visitors
were following a link that I assumed very few would follow.
This pulled them out of the conversion funnel which cost me the
sale. Without this tool, I
would never have known this.
of conversion funnels, let’s define what one is.
This is the path that you plan for your visitor to follow from
the point where they enter your site until they perform the activity
that you want them to perform. This
might be to purchase something or to complete a subscription form.
The idea is that you “funnel” them in the direction where you
want them to go.
you plan a website, plan the conversion funnels.
Google Analytics will let you define your conversion funnel.
It will then show you how many visitors start into the funnel and
how many complete it. It
also shows where visitors leave the funnel if they do not complete it.
could go on and on about Analytics since it is so all encompassing but I
will stop here.
To learn more about Analytics, open a Google account and go to the Analytics home page. Watch the video by clicking the "Take a Tour" link, read the FAQ’s, click the "Learn More" link and the "Report Finder Tool" link. These are located for you in the red box in the picture below
is a powerful tool for managing your website and it is FREE.
use Dreamstime for many of my stock photos for the websites.
Here is a press release from Dreamstime that I found interesting.
If you are looking for photos, I recommend this site.
are happy to announce two major events, marking not only Dreamstime
achievements and activity but also rewarding our users. We just posted
the image that brings our total images up to 2,000,000:
a few years, I have subscribed to the mailing lists of many of the top
Internet marketers, and I have become totally fed up with the junk that
they are peddling. They have
a “breakthrough product” about once per week.
one time, I aspired to become an Internet marketer, but the more I saw
them in action, the less charm that ambition held.
all band together to hype each others’ products and create a major
launch. However, I have not
seen any products recently that were worthy of mention.
James was my classmate at the Tim Knox – Jim Cockrum boot camp a
couple of years ago so I felt personal ties to him.
However, recently, Jason was touting the newest, greatest product
every day (or so it seemed). You
know the saying about going to the well once too often.
Well, the last promotional email Jason sent out was one too many.
I pulled the plug.
unsubscribed from the following lists:
Harvey – eProfit news
The only lists I am still on are:
The only lists I am still on are:
Cockrum – Jim will sell something every once in a while, but he gives
you much more value than he charges you for.
Palmer – Jeremy charges for his PPC Classroom course, but if you want
to learn PPC, this is worth the price.
He is really sincere about teaching PPC to his students.
Linda and I are working on the Net to generate a modest retirement
income, we do not need to get rich from it.
Our children are grown and gone and we only have to worry about
ourselves so we don’t have to make the big bucks like some of the
Internet marketers are trying to make.
are going to emulate Jim Cockrum’s style.
Be honest. Provide
value. Sell something of
true value every once in a while to make the effort worth it.
issue, we wrote about Google image search, and how we did not understand
why Retirement Jobs Online was getting hits for the keyword
“retirement” which we did not consider our keyword.
The hits were coming from Google Image search on the picture of
the “Retirement Lane” sign that I purchased from Dreamstime for the
home page of the website. That
image was number 5 for “retirement” at that time.
just checked the image search for retirement and retirement jobs (on
11/27) and we have some great positions with some of our pictures.
Retirement Lane sign picture is number 1 for keyword “retirement”
and number 5 for “retirement jobs”.
1 for “Retirement” and Number 5 for “Retirement Jobs”
keyword “retirement jobs”
forget to put ALT tags on all your pictures and use your keywords in the
of our readers from
I have been researching some SEO information and
some web 2.0 info as well. That really is why I have contacted you
again, I noticed in your last news letter, (which I have kept up to date
with all your news and find it very helpful) that you regularly check
your stats, on your retirement-jobs-online site, well hopefully I have
some good news for you. As a little experiment I will apply some of what
I have learned (web 2.0) to your site, please let me know if you see a
uplift in your number of unique visitors in the next week as I will
apply today Sunday and see. I do this in a way of saying thanks for your
help before, and hopefully if this works I may be able to ask you some
more of my daft questions :-).
checked the stats the next day and here is what I found:
bump in traffic on 11/4 came from Stumbleupon.com which my friend used
to drive traffic to Retirement Jobs Online (RJO).
The interesting thing was that it was a one shot bump and dropped
back to the normal traffic after that.
I then looked at the SBI stats for RJO to see the sources of the traffic.
traffic from Stumbleupon.com was 81 on that day (11/4).
On 11/26 as I finish this article, the traffic from
Stumbleupon.com has increased by 8 hits to 89 so this is a one shot
interesting thing that I want to point out is it appears most people use
their work computer for their web surfing or they leave their personal
computer alone on weekends. The
traffic to RJO consistently drops off on weekends.
I have noted the weekends in the red boxes on the traffic stats
where the traffic dropped off.
The exception is the Sunday where Stumbleupon.com bumped the
traffic up to 262 hits.
The exception is the Sunday where Stumbleupon.com bumped the traffic up to 262 hits.
will write an article about Stumbleupon.com in the next issue of the
meet some of the nicest and most brilliant people on the Internet.
such person is Daniel Ashley, a university professor who decided that
the retirement calculator that I originally wrote needed to be improved.
sent me his first communication on the contact form for Retirement Jobs
I found a few errors in the spreadsheet.
I will correct them and send them to you, but I don’t have time
today. I have classes to
teach at the university today (my retirement job!)
Here are the errors: Withdrawal
amount cannot go negative. Gain
on investment, assuming that the money from savings is withdrawn on an
even basis throughout the year, should be beginning amount less ½ of
the withdrawal amount times the interest rate.
Social security may not start immediately.
Someone could retire at age 55 and not get social security until
age 62, or later. Annual
retirement income may not be achieved by many retirees.
So, I recommend changing the name of this column to Target
I will endeavor to fix these and return the spreadsheet to you
via e-mail. The
starting age for retirement could be tough for me to figure out how to
do. but I must have
your e-mail address to do that. The
e-mail on your calculator does not work
Dr. Daniel C. Ashley, Ph.D.
am never one to turn down professional help.
Boy, I did not realize how smart Dan was.
I thought I was pretty good at Excel and writing macros.
I am an amateur compared to Dan.
finished the first round of improvements and sent the calculator to me
a month, Dan and I swapped emails. I
would test the calculator and find a bug.
I would send the info to Dan.
He would fix it and send it back.
I learned a lot from him.
final improvement was to add a graph to the spreadsheet that shows the
retirement savings balance versus age.
This is a dynamic graph that changes as you change the variables
for your retirement.
did all this for the fun of it. I
really appreciate the great work that he did on the project.
If you would like to try out the new, improved calculator, you can
download it at
If you would like to try out the new, improved calculator, you can
download it at
many thanks for your help!
wraps up this issue. Until
next month, stay tuned.
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