The Online Entrepreneur Magazine
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Contents for this issue.....
we promised last week, this week’s focus will be on Google Webmaster
Tools. Since Google
big dog on the Internet, it is advantageous to know what Google has
available to help you improve your website in order to make it rank
for your keywords.
welcome any feedback on other tools that you have used to help you in
this area. We will
feedback with everyone. Please
use the suggestion form listed in the Q&A section.
received several emails commenting on the results of the Merrill Lynch
survey on desired Boomer retirement jobs.
(Read the survey at http://www.retirement-jobs-online.com/#Begin
readers could not understand the popularity of customer greeter or
retail sales clerk. We
not going to comment on the merits of any of these jobs since this is
what the survey reported.
received an email from
a while. Here's some more "Retirement Jobs Top Ten" from the
"Dream Book" put out by Ameriprise Financial. Their source:
Too Young to Retire: 101 Ways to Start the Rest of Your Life (Plume
10 retirement careers
Coach (life, executive, transtion, career)
Freelanced commercial writer
LIfestyle magazine entrepreneur (mystery shopper, survey taker, car
Virtual assistant (administrative support and other specialized
vai fax, phone, Internet)
careers capitalize on your life work experience, offer
have low overhead.
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first level of support on Google is located at http://www.google.com/support.
This has links to the various services in Google
that you might
need. It has a link
“webmasters” and that is where we will spend our time in this issue.
You do not need a Google account to access most of
is what the
Let’s explore a few
of these that I think are the most
Let’s explore a few
of these that I think are the most
really take advantage of these tools, you need an account on Google so
you can look in detail at what Google knows about your website.
You can open a Google account (no charge) from any
the upper right hand corner, click “Sign In”.
This will present the sign in page.
If you do not have an account, you can sign in on
I will show you where in the video.
here, we are going to switch to video to walk through the webmaster
tools. It is much
show them than to describe them.
out this video by Matt Cutts about the change of Google Sitemaps to
Google Webmaster Central which includes new Google webmaster tools.
The video is from August 2006 so it is a little old,
but it talks
about the changes that were made.
In the video, Matt uses the term “dub dub dub”.
This is a spoken shorthand for “www” or “world wide
works for Google and is well published on the Internet.
Google him for more information.
He has his own blog at http://www.mattcutts.com/blog.
Watch the video at
just read an article on CNET News.com (
Electric-- $61.9 billion
is truly amazing when you consider how much older many of the brand
names are than Google (founded 1998).
I created this article from the information that I
the consultant web page on retirement-jobs-online.com.
I decided to modify the information slightly and
article on ezinearticles.com. This
is an example of leveraging your effort by using the same information
more than one time. Now
will send this article to the article listing service that I use in
service will publish it on over 100 business article websites.
That is getting the most mileage out of one article
as web page content.
have worked for years at your full time job and you have developed
experience and knowledge that will be invaluable to other people. Now
is time to take advantage of all that accumulated knowledge and create
retirement income at the same time.
When you really
analyze what you must do, you realize that YOU
are what YOU are selling.
must market yourself and convince others that you have the answers to
that you have already faced the problems and conquered them.
One of the best
to gain respect is to publish articles about your area of expertise.
When you include “author” in your bio, you
command additional respect. Start
articles on ezinearticles.com.
my opinion, it is
the premier article site on the Net. Once your article is accepted and
published on ezinearticles.com, you can easily publish it on over 100
other business article sites. You
can do this yourself or there are services that will do it for you for
very reasonable price. At the end of each article, your bio will point
back to your website. Just think of the exposure that you get from one
article published on over 100 business article sites.
you are not already
a published author, you will find that publishing on the Internet and
being able to include "author" in your bio brings you added
respect. This is expected of a consultant.
establishing a blog and post to it frequently.
This is a very quick and easy way to establish yourself on the
It can be very effective in attracting attention to your consulting
newsletter is a good way to gain exposure.
Write articles that give your subscribers tips and
information in your area of expertise.
important thing that you can do is have your own website.
You can build a website
to describe your experience and area of expertise. This will show your
prospective customer who you are and how you can solve his/her problems.
a website tells
the world that you are serious about your business. It tells your
readers that you own your own piece of Internet real estate.
say, “I don’t
know anything about building a website.” Well, it is not as hard as
you think if you have the right tools. Do the research to find the
web host to make your website successful.
You need a
website that sells a service which is what you as
consultant are selling.
You can provide this service in your local area or to a global market.
The Internet allows you to do both. We all know about the global reach
of the Internet. On a local basis, the Internet is rapidly replacing
yellow pages for locating consultants.
are just a few suggestions.
Let your imagination run wild and think of other creative methods of
attracting customers to your new consulting business.
your job is
consultant, not webmaster.
You should not become
bogged down in the technical details of building and managing a website.
more information and a free Masters Course on creating a website to
sell yourself as a consultant, go to www.retirement-jobs-online.com/consultant.html.
I wish you good
fortune in your endeavors as a consultant.
That wraps up our
issue for this week. Until
next week, stay tuned.
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