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Volume 2 - Issue 3 4-27-07

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments


4. (Video)

5.    Video by Matt Cutts of Google (Video)

6.    Google as a Brand Name

7.    A Great Retirement Job – Consultant


Author's Comments


As we promised last week, this week’s focus will be on Google Webmaster Tools.  Since Google is the big dog on the Internet, it is advantageous to know what Google has available to help you improve your website in order to make it rank high for your keywords.


We welcome any feedback on other tools that you have used to help you in this area.  We will share the feedback with everyone.  Please use the suggestion form listed in the Q&A section.


Q & A, Suggestions and Comments


We received several emails commenting on the results of the Merrill Lynch survey on desired Boomer retirement jobs.  (Read the survey at Track Two).

Some readers could not understand the popularity of customer greeter or retail sales clerk.  We are not going to comment on the merits of any of these jobs since this is what the survey reported.


We received an email from Don at commenting on the survey.  Don sent the results of another survey he read:  


Been a while. Here's some more "Retirement Jobs Top Ten" from the "Dream Book" put out by Ameriprise Financial. Their source: Too Young to Retire: 101 Ways to Start the Rest of Your Life (Plume 2004): 

Top 10 retirement careers 

1. Antique/collectible restoration

2. Bakery artisan

3. Coach (life, executive, transtion, career)

4. Dog groomer

5. Freelanced commercial writer

6. LIfestyle magazine entrepreneur (mystery shopper, survey taker, car tester)

7. Minister

8. Motivational speaker

9. Professional organizer

10. Virtual assistant (administrative support and other specialized services vai fax, phone, Internet)

These careers capitalize on your life work experience, offer flexibility and have low overhead. 


Our thanks to Don for his contribution to our eZine.

If you have anything for this section or you have a suggestion for a topic for an article, please go to and give us your input.  With your input, we can improve the Boomer Video eZine.  

The first level of support on Google is located at  This has links to the various services in Google that you might need.  It has a link to “webmasters” and that is where we will spend our time in this issue.  You do not need a Google account to access most of this information.  

Here is what the Google Webmaster Help Center looks like.  There is a tremendous amount of information that is available using the links on this page.  

Let’s explore a few of these that I think are the most important.  

To really take advantage of these tools, you need an account on Google so you can look in detail at what Google knows about your website.  You can open a Google account (no charge) from any Google search page.  

In the upper right hand corner, click “Sign In”.  This will present the sign in page.  If you do not have an account, you can sign in on this page.  I will show you where in the video.  

From here, we are going to switch to video to walk through the webmaster tools.  It is much easier to show them than to describe them.  

Click here to start the video    

Video by Matt Cutts of Google  

Check out this video by Matt Cutts about the change of Google Sitemaps to Google Webmaster Central which includes new Google webmaster tools.  The video is from August 2006 so it is a little old, but it talks about the changes that were made.  

Note:  In the video, Matt uses the term “dub dub dub”.  This is a spoken shorthand for “www” or “world wide web”.  

Matt works for Google and is well published on the Internet.  Google him for more information.  He has his own blog at  

Watch the video at  

Google as a Brand Name  

I just read an article on CNET ( April 23, 2007 ) that Google is the world’s number one brand name.  Microsoft held this distinction last year.  The first ten brand names are:

1.          Google-- $66.4 billion

2.          General Electric-- $61.9 billion

3.          Microsoft-- $55 billion

4.          Coca-Cola-- $44.1 billion

5.          China Mobile -- $41.2 billion

6.          Marlboro-- $39.2 billion

7.          Wal-Mart-- $36.9 billion

8.          Citigroup-- $33.7 billion

9.          IBM-- $33.6 billion

10.    Toyota Motor-- $33.4 billion

This is truly amazing when you consider how much older many of the brand names are than Google (founded 1998).  

A Great Retirement Job – Consultant  

Authors Note:  I created this article from the information that I published in the consultant web page on  I decided to modify the information slightly and publish the article on  This is an example of leveraging your effort by using the same information more than one time.  Now I will send this article to the article listing service that I use in Pakistan and the service will publish it on over 100 business article websites.  That is getting the most mileage out of one article that started as web page content.  

You have worked for years at your full time job and you have developed experience and knowledge that will be invaluable to other people. Now it is time to take advantage of all that accumulated knowledge and create retirement income at the same time.  

When you really analyze what you must do, you realize that YOU are what YOU are selling.

You must market yourself and convince others that you have the answers to their problems; that you have already faced the problems and conquered them.

One of the best ways to gain respect is to publish articles about your area of expertise.  When you include “author” in your bio, you immediately command additional respect.  Start by publishing your articles on

In my opinion, it is the premier article site on the Net. Once your article is accepted and published on, you can easily publish it on over 100 other business article sites.  You can do this yourself or there are services that will do it for you for a very reasonable price. At the end of each article, your bio will point back to your website. Just think of the exposure that you get from one article published on over 100 business article sites.

If you are not already a published author, you will find that publishing on the Internet and being able to include "author" in your bio brings you added respect.  This is expected of a consultant.

Consider establishing a blog and post to it frequently. This is a very quick and easy way to establish yourself on the Internet. It can be very effective in attracting attention to your consulting business.

Publishing a newsletter is a good way to gain exposure.  Write articles that give your subscribers tips and current information in your area of expertise.

The most important thing that you can do is have your own website.  You can build a website to describe your experience and area of expertise. This will show your prospective customer who you are and how you can solve his/her problems.

Having a website tells the world that you are serious about your business. It tells your readers that you own your own piece of Internet real estate.

You say, “I don’t know anything about building a website.” Well, it is not as hard as you think if you have the right tools. Do the research to find the right web host to make your website successful.

You need a website that sells a service which is what you as consultant are selling. You can provide this service in your local area or to a global market. The Internet allows you to do both. We all know about the global reach of the Internet. On a local basis, the Internet is rapidly replacing the yellow pages for locating consultants.

These are just a few suggestions. Let your imagination run wild and think of other creative methods of attracting customers to your new consulting business.

Remember, your job is consultant, not webmaster.  You should not become bogged down in the technical details of building and managing a website.

For more information and a free Masters Course on creating a website to sell yourself as a consultant, go to

I wish you good fortune in your endeavors as a consultant.  

That wraps up our issue for this week.  Until next week, stay tuned.  

John and Linda Howe

Boomer’s Amazon Store



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