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Volume 2 - Issue 9 6-8-07

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments

3.    Tim Knox’ New Book

4.    Google Universal Search

5.    Keywords Analyzer Video

6.    Market Share of Search Engines

 

Author's Comments

 

This week has been busy.  I flew to San Francisco , CA USA Tuesday morning and returned Thursday evening.  This was on Kodiak business.  The good news is the trip was very successful.

 

San Francisco is my favorite city.  It is not too large.  It has its own unique charm and character.  My regret is that I did not have time to enjoy it.  I did make it a point to take time and ride the cable car which is a treat in itself.

 

Now, back to work.

 

Q & A, Suggestions and Comments

 

Ana Young responded to my comment about article marketing from last week’s issue.

 

"... know that you have grown tired of our writing

articles about article marketing.  However, we feel

that this is one of the best ways to attract traffic

to your website."

 

Let me assure you, John, that I for one am NOT tired

of articles on this subject! I don't know how your

other subscribers feel, but I quoted you directly here

to show you that I want to keep on reading your

articles on this.  

I am glad to get this feedback, since I am convinced that publishing articles on the article sites will:  

  • Establish you as an expert in your field.
  • Create traffic to your website

Ana, thanks for the feedback.  

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input.  With your input, we can improve the Boomer Video eZine.

“Everything I Know About Business I Learned From My Mama, A Downhome Approach To Business & Personal Success.”

My friend and mentor, Tim Knox , has written a book (hard copy) on a common sense approach to business.  I personally know Tim and have attended his Boot Camp seminar.  Tim is a “downhome, good ol’ boy” from Alabama .

I have ordered his book, and I am letting you know about its release so you can buy one too.  But wait! Don ’t order it yet!

The big news is that Tim is having an official launch of the book.  He has put together a really sweet deal to go with it.

Here’s how it works ----  You buy the book from his site and he will give you the opportunity to buy 2 tickets to his next live event ($795 value) and a collection of his audio training downloads ($497 value).  All this for a low $89.

The tickets to one of Tim’s live events are like gold.  If you have not heard Tim live, it is a real treat.  Tim was a stand up comedian early in his career, and he presents his wisdom in a very entertaining way.  I promise you that you will learn valuable information and not ever get bored in one of Tim’s live sessions.

This offer includes videos from his extensive video teaching series.

In addition, bonuses are being contributed by Tim’s friends and business associates.  More on the bonus items in the next issue.

The book launch is scheduled for June 22.  Wait until then to buy your “My Mama” book when the book launch begins.  All these items will be available for $89.00.  You know that two tickets to one of Tim’s live events go for much more than that.  I personally paid $495 for one ticket to the Boot Camp event over a year ago.

Wait till June 22 to buy the book.  I will give you the purchase link closer to the launch date.

Google Universal Search

Google has announced that it will change the way its search works.  Here is the press release of the announcement.  

Google Begins Move to Universal Search

Google Introduces New Search Features and Unveils New Homepage Design

MOUNTAIN VIEW, Calif. (May 16, 2007) – Google Inc. (NASDAQ: GOOG) today announced its critical first steps toward a universal search model that will offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for.

"Our focus has always been making our users' search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today's announcements are a big step in that direction."

Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.

For example, a user searching for information on the Star Wars character Darth Vader is likely interested in all the information related to the character and the actor – not just web pages that mention the movie. Google will now deliver a single set of blended search results that include a humorous parody of the movie, images of the Darth Vader character, news reports on the latest Lucas film, as well as websites focused on the actor James Earl Jones – all ranked in order of relevance to the query. Users no longer have to visit several different Google search properties to find such a wide array of information on the topic.

The Power of Google Technology
Google is also in the process of deploying a new technical infrastructure that will enable the search engine to handle the computationally intensive tasks required to produce universal search results. The company is also releasing the first stage of an upgraded ranking mechanism that automatically and objectively compares different types of information. As always, Google™ search results are ranked automatically by algorithms to deliver the best results to users anywhere in the world.

"Google has continued to concentrate on improving the quality of search," said Udi Manber, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results, more often, in more languages, which is our primary goal."

New Navigation Features
New dynamically generated navigation links have been added above the search results to suggest additional information that is relevant to a user's query. For example, a search for "python" will now generate links to Google Blog Search™, Google Book Search™, Google Groups™, and Google Code™, to let the user know there is additional information on his or her query in each of those areas. As a result, users can find a wider array of information on their topic, including data types they might not have initially considered.

Google's homepage and a number of applications have also been updated with a new navigation bar to provide easier access to popular Google products. Now, instead of having links above the Google.com homepage search box, users will see a navigation bar on the top left side of the page with various Google search properties and popular products including Gmail™, Google Calendar™, Google Docs & Spreadsheets™, and Picasa Web Albums™.

Experience the Experiments
Google also announced today a new experimental version of its popular search service called Google Experimental™, available on Google Labs™. This new test site provides users an opportunity to try out some of the latest search experiments and innovations and provide Google with feedback. One of the first experiments to be featured on the site enables users to view their search results on a map or timeline. For instance, when someone searches for "Albert Einstein" on Google Experimental, they can choose to view the search results on a map that shows locations mentioned within web pages about Albert Einstein or on a timeline that illustrates the history of Albert Einstein's life. More information on Google Experimental search is available at Google Labs at http://labs.google.com.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in
Silicon Valley with offices throughout the Americas , Europe and Asia
. For more information, visit www.google.com.

End of press release.

This will create a new dimension in search engine optimization.  We do not have all the answers yet, but we will continue to monitor this change and keep you current on it.

Keywords Analyzer Video  

Chris Lee developed the enormously successful software package Keywords Analyzer.  In my opinion, this package ranks second to the SBI Brainstorm It package for researching keywords and competition for keywords.  

He produced a video that shows how Keywords Analyzer works.  The video shows what to consider when building a web page in order to optimize it for the search engines.  View the video not from a point of buying Keywords Analyzer, but from the knowledge that you can learn from it.  

Notice the priority that he gives to:  

  • Keywords in page title
  • Keyword in header (use H1 HTML tag)
  • Keyword in bold
  • Keyword in italics
  • Keyword underlined
  • Keyword in the META TAG
  • Keyword density

View the video at  

http://www.keywordsanalyzer.com/videos2/seo1/seo1.html  

Market Share of Search Engines  

Google continues to dominate the search engine wars.  In Q2, 2007, it has 53.38% of the US and 9.28% of the UK searches, Yahoo has 9.87%, and MSN 4.19%.  

To see the source of this information and the other search engine rankings go to  

http://tinyurl.com/2sgzoa  

That wraps up our issue for this week.  Until next week, stay tuned.  

John and Linda Howe  

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