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Volume 3 - Issue 12 3-1-09

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments

3.    PPC Classroom Live 2008

4.    PPC Classroom Course

5.    Changes at Clickbank and Google

Author's Comments

February has disappeared and I wonder where it went.  I have not had much time to work on my Internet businesses during February since I am worn out from my new job as Interim CEO of Kodiak.  I try to work some evenings and I fall asleep at the keyboard.

I have some good topics for this issue, and as I promised last issue, this issue is back up to the normal size.

Thanks for sticking with us through the tough time we had rebuilding this site.

Q & A, Suggestions and Comments


If you have anything for this section or you have a suggestion for a topic for an article, please use this suggestion form to give us your suggestions or your input.  With your help, we can improve the Boomer eZine.  This link will open a new page.  Close the page to return to Boomer eZine. 

PPC Classroom Live – 2008 

I flew to Califonia in early December to attend the PPC Classroom Live 2008.  It was held in Orange County, CA which is the Disneyland area of Southern California.


I was fortunate to have accumulated a large number of free airline travel points so all I had to pay was ground transportation, meals, and hotel.  PPC Classroom Live was free.  I was required to run a $97 deposit on my credit card which was refunded when I actually attended.  I had no problem getting the refund.


The sessions were all very good, and I learned a lot from attending, but almost every speaker had a pitch for a product at the end of the presentation, so be ready if you attend any future PPC Classroom Live events.  Any purchase that you make is run through PPC Classroom so I assume that PPC Classroom is getting a cut from each speaker for sponsoring the event.  This is why the event is free.  The money is made on the back end.  At the end of each presentation, hold onto your purse or wallet whichever the case may be.


The fact that you get to listen to world class speakers free if you do not get caught up in the excitement to purchase a product is a great bargain.


Here are some of the speakers.


Anik Singal, John V W Howe, Amit Mehta

Dr. Mike Woo-Ming, John V W Howe

Left to Right:  Anik Singal, John, Amit Mehta

Left to Right:  Dr. Mike Woo-Ming, John


Mike Reining, John V W Howe

Kirt Christensen, John V W Howe

Left to Right:  Mike Reining, John Left to Right:  Kirt Christensen, John


PPC Classroom Live 2009 will be in Las Vegas, NV on May 28 – 30.  I would attend again for the $97 refundable deposit, but I am going to be walking my daughter, Susanna, down the aisle at her wedding on May 30.  Why don’t some of you go and let me know how it was?  I hope it will be as good as 2008.  PPC Classroom has booked the hotel for $95 per night which seems reasonable in Las Vegas.


If you want to learn about PPC and meet the legends of the PPC world, this is the event. 

PPC Classroom Course 

First, I declare to you that I am not an affiliate of PPC Classroom, and I get no compensation for recommending it. 

I am about half way through the PPC Classroom Course, and I am very impressed with the content and the helpful information that it contains.  It teaches you how to set up a campaign and has videos that explain exactly how to do it. 

Amit Mehta is a genius of PPC.  He has an advanced degree in physics.  Since I have a B. S. in physics, I know how hard he worked for that degree and that he is a smart person.  However, he has never had a marketing course in his life.  He taught himself PPC and now he makes a few million $$$ a year from PPC. 

Now he is teaching others how to do this.  Most of the time when I see that some PPC genius is teaching a class, I think he is holding something back, but Amit does teach the full basic course.  He and his partner, Anik Singal, do have a membership site for advanced techniques, so I am sure that the course does not contain everything, but from what I have seen it is definitely worth the cost. 

Do you know how much it costs?  $6.97 USA for shipping materials to you.  $9.97 for international.  That’s right.  It costs shipping and handling if you pay attention and do not get caught up in the back end pitches. 

The course comes in nine modules: 

Module 1 - Market Research

Module 2 - Keyword Research and Building a Killer Profit Pulling Keyword List

Module 3 - Direct Linking, Landing Pages, and Your Own Affiliate Site

Module 4 - How to Set Up Your AdWords Campaign Properly     

Module 5 - How to Design a High-Converting Landing Page

Module 6 - Understanding the Google Quality Score

Module 7 - Launching Your Campaign... Do You Have a Dud, or a Winner?

Module 8 - The Importance of Split Testing and How to Do it Correctly.

Module 9 - Bid Optimization Strategies 

Amit says that you need to start with a large list of broad keywords.  Each adgroup contains one keyword in broad, phrase, and exact match.  That is a multiplier of three for each keyword.  He also says to set up a minimum of two ads per adgroup. 

Let’s take 500 keywords.  Three match variations per keyword = 1,500.  You will have 500 adgroups for 500 keywords.  You will have 500 times two ads per keyword = 1000 ads.  These numbers kept me from really launching into this since I do not have the time to grind out these kinds of numbers.  I thought that I could use Excel to help me with this, but that would take time to figure out. 

By the time I finished module 4, Amit had showed how to use Excel to create the adgroups, ads and keyword match types so I could do it in a few hours (or less) using techniques he taught. 

He does use the Google Adwords keyword tool (free) but he also recommends Keycompete or KeywordSpy.  These will cost you extra.  I am sure you can develop additional keywords without these tools, but it will take more time. 

He also recommends an add-on for Excel called DigDB.  It costs extra also. 

By coincidence, I just received the email below from PPC Classroom at 1:52PM 3/1/09.  I was not rushing to get this issue ready to send but now I need to get it out so you can check out PPC Classroom and see if you want to consider it.       

Hey John, 

Amit and I were thinking of keeping the

site open for a while, then we thought

we'll close it on Wednesday.


However, we just never estimated the

demand would be THIS huge. We have

now decided that we will be closing

MONDAY (tomorrow) at 12 PM ET.


We do NOT plan on re-opening any time

soon, we want to spend the next months

working with all of our students.


If you want PPC Classroom for F.R.E.E.

If you want over $3,197 in F.R.E.E bonuses,

this is your LAST CHANCE...


Please note, this is not hype. We really

will be closing and there will be absolutely

no exceptions made.


We can't wait to work with you!


Anik & Amit

PPC Classroom 

That answers the question about how long you have to register.  

I know this sounds pressure on my part, but I do not benefit from promoting this other than to encourage you to learn about PPC from the master at almost no cost. 

Here is what to watch for when you sign up.  You will have to pay the shipping and handling of $6.97 or $9.97 for some course materials.  You will be automatically receive a FREE 30 day membership to The PPC Inner Circle. After 30 days you'll be billed a simple low $97/month after that, if you decide to stay on is up to you. 

I will probably stay on for the first $97 worth to see the value of the PPC Inner Circle.  The $97 is what the PPC Classroom course cost when it was sold in last year. 

As you go through the sign up process, you will be offered various bonus options for additional charges.  Refuse these and you will get the class for the shipping and handling fee.  Remember to cancel your membership to the PPC Inner Circle before 30 days and you will receive great instruction at a very reasonable price. 

I have received personal instruction from Amit and Anik in PPC Classroom Live 2008 and they are very good.  Make no mistake, these men are Internet marketers and they are making money at this, but they are returning great value. 

If you want to learn about PPC, I highly recommend you take the PPC Classroom Course.  Follow the links in the email.


Boomer Match Photo

Changes at Clickbank & Google 

Today, I received an email from Tim and Steve of Underground Affiliates, LLC.  These are the men who created Commission Blueprint. 

I did not recommend Commission Blueprint since I felt that they mislead people somewhat, but the information in this email is informative and I think it is worth sharing with you.

Subject: important changes to Clickbank & Google 



Hope you're having a good weekend...


We've got a number of important things

to tell you about today...


One is regarding Google and other is to

do with Clickbank...


First thing's first though...


Clickbank's new *HopAd Builder*!


Now, the odd thing is, not too many people

seem to know about this new tool, and I

haven't really seen these new 'ad boxes'

placed on many websites either...


However, the potential of the HopAd Builder

is huge and for some will be a perfect

alternative to Google Adsense, especially

those who have content sites in markets

that generate very low revenue per click.


What HopAd Builder does is allow you to

create fully customizable ad boxes with

affiliate links to clickbank products

and as with Google Adsense you can alter

the boxes to match both the look and

content of your site.


The only difference from Adsense is that

the system doesn't 'spider'your site to

determine what the content on each

individual page is about.. YOU have to

designate the category yourself.


For instance if you had a site on dog

training, you would go to the HopAd tool,

submit the keyword 'dog training', your

clickbank ID, choose the size, color and

background of the ad boxes...and then

swipe the code to paste into your site.


Then when someone clicks on an Ad and buys

the product, you get paid the FULL

Clickbank commission.


Pretty darn cool I'm sure you'll agree.


Now, in my opinion, one of the best things

about Clickbank's new tool is that unlike

Adsense, you can alter the 'header text'.


With Adsense boxes, whether you like it

or not, the system automatically displays

the text "ads by Google" which makes it

more difficult to blend the ads into your



However, with Clickbank you have the option

to adjust this... and THAT is extremely

good news because ultimately it will

increase your CTR's as well as your overall



So as an example, instead of the default

"ads by Clickbank" text, you could change

it to show..


"Highly Recommended..."

"Check These Out..."

"Really Cool Sites..."

"This Month's Picks..."


....and so on and so forth. Anything you want.


Clever, clever...well done

really is an AWESOME feature and is extremely

advantageous to those who use it.




Evidently the big question is this:


What's going to make you the most money?


Adsense Ads or Clickbank Ads?


Well, this obviously depends on a number of



If the content of your site is 'Law' for

instance, and Google is diplaying the

highest paying ads on each of your pages,

then obviously at $10 or more *per click*,

Adsense is going to win hands down.


However, if your website content is about

'affiliate marketing' then the likelyhood

is you're only getting paid around 30c per

click, depending which ads are being



So... let's do the math on this:


As an example, take our product,

"Commission Blueprint" which generally from

a direct link and targeted traffic converts

at around 3%... other words for every 100 clicks,

you'll make 3 sales and generate $150+ in



So to confirm:


100 clicks = $150


If you had Adsense on your site and were

being paid 30c for each individual click,

that would equate to:


30c x 100 = $30 other words the Clickbank ad wins by

a VERY substantial margin... and still

would, even at 1% conversion rate!


So, again, whether the Clickbank ads will

be more profitable for you or not depends

entirely on the content of your site...


Although as always, the only way to know

for sure would be to split test both



How would you go about doing this?


Of course, the IDEAL way would be to

place both an Adsense box AND a

clickbank ad box on a page simultaenously

as you'd be able to determine which

produced the best CTR's not only the most

amount of cash.


However, as you may know, Google typically

doesn't allow you to show other ad types on

a webpage where you display Adsense, so the

only way to do it would be conduct a 2

week trial displaying one ad type at a time

and see which of these periods makes you

the most money.


Oh, and by the way you can also add

tracking ID's to your clickbank ads which

makes it easy to recognize which sales are

being generated by your test.


Of course, you *could* display both at the

same time and hope Google doesn't notice...

but coming from the person who was banned

from Adsense a little over 3 years ago, it

probably wouldn't be best to take my advice

on that one!

(Steve has a seperate account so we

can still use the system by the way!)


Anyway, this new Adsense alternative is

certainly something you should check out

and you can take a look at it here:




(you may need to sign into your account

before you access this page)




The second thing we want to tell you about

is a slight change to Google's Display URL

policy within the Adwords system that took

place on the 24th February.


This isn't a huge change by any means but

it WILL have an effect on those who are

displaying URL's as "subdomains".


Basically what Google are insisting on now

is that all display URL's within an ad

group must have the SAME top level domain.


To make this easier to explain, let's

imagine that the main domain we are using

for an ad group is: ""


....and we are bidding under the keyword:

"dog training"


Before, one way of making our ads more

relevant would be to create a Display URL

like this:


....where as the correct sub domain useage

would be actually be this:


Before you could get away with using the

first instance, and even though it doesn't

seem THAT different to the second ad, under

some keyword and domain combinations it

would actually create a more effective ad

which in turn would increase CTR's...


And that's why advertisers we doing it.


But now Google have put a stop to it.


So to confirm...


A single Ad group containing the following

Display URL's DO conform with Google's new



A single Ad group containing both the

following Display URL's DO NOT:


Although this change doesn't seem that

radical, the reason WHY we are telling you

this is because we recommended the use of

subdomain URL's in our Commission Blueprint

course so we thought it important to notify

you of these changes.


Ok that's it!


Speak soon


Tim & Steve


Underground Affiliates, LLC

PO BOX 578


london SW10

United Kingdom 

This is good information if you are involved with Clickbank or Google Adsense.  I appreciate that Tim & Steve sent it and there is no sales pitch in it. 

That wraps up this issue.  Until next month, stay tuned.

John and Linda Howe

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