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Table of Contents for this issue.....
February has disappeared and I wonder where it went. I have not had much time to work on my Internet businesses during February since I am worn out from my new job as Interim CEO of Kodiak. I try to work some evenings and I fall asleep at the keyboard.
I have some good topics for this issue, and as I promised last issue, this issue is back up to the normal size.
Thanks for sticking with us through the tough time we had rebuilding this site.
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I flew to Califonia in early December to attend the PPC Classroom Live 2008. It was held in Orange County, CA which is the Disneyland area of Southern California.
I was fortunate to have accumulated a large number of free airline travel points so all I had to pay was ground transportation, meals, and hotel. PPC Classroom Live was free. I was required to run a $97 deposit on my credit card which was refunded when I actually attended. I had no problem getting the refund.
The sessions were all very good, and I learned a lot from attending, but almost every speaker had a pitch for a product at the end of the presentation, so be ready if you attend any future PPC Classroom Live events. Any purchase that you make is run through PPC Classroom so I assume that PPC Classroom is getting a cut from each speaker for sponsoring the event. This is why the event is free. The money is made on the back end. At the end of each presentation, hold onto your purse or wallet whichever the case may be.
The fact that you get to listen to world class speakers free if you do not get caught up in the excitement to purchase a product is a great bargain.
Here are some of the speakers.
PPC Classroom Live 2009 will be in Las Vegas, NV on May 28 – 30. I would attend again for the $97 refundable deposit, but I am going to be walking my daughter, Susanna, down the aisle at her wedding on May 30. Why don’t some of you go and let me know how it was? I hope it will be as good as 2008. PPC Classroom has booked the hotel for $95 per night which seems reasonable in Las Vegas.
If you want to learn about PPC and meet the legends of the PPC world, this is the event.
First, I declare to you that I am not an affiliate of PPC Classroom, and I get no compensation for recommending it.
I am about half way through the PPC Classroom Course, and I am very impressed with the content and the helpful information that it contains. It teaches you how to set up a campaign and has videos that explain exactly how to do it.
Amit Mehta is a genius of PPC. He has an advanced degree in physics. Since I have a B. S. in physics, I know how hard he worked for that degree and that he is a smart person. However, he has never had a marketing course in his life. He taught himself PPC and now he makes a few million $$$ a year from PPC.
Now he is teaching others how to do this. Most of the time when I see that some PPC genius is teaching a class, I think he is holding something back, but Amit does teach the full basic course. He and his partner, Anik Singal, do have a membership site for advanced techniques, so I am sure that the course does not contain everything, but from what I have seen it is definitely worth the cost.
Do you know how much it costs? $6.97 USA for shipping materials to you. $9.97 for international. That’s right. It costs shipping and handling if you pay attention and do not get caught up in the back end pitches.
The course comes in nine modules:
Module 1 - Market Research
Module 2 - Keyword Research and Building a Killer Profit Pulling Keyword List
Module 3 - Direct Linking, Landing Pages, and Your Own Affiliate Site
Module 4 - How to Set Up Your AdWords Campaign Properly
Module 5 - How to Design a High-Converting Landing Page
Module 6 - Understanding the Google Quality Score
Module 7 - Launching Your Campaign... Do You Have a Dud, or a Winner?
Module 8 - The Importance of Split Testing and How to Do it Correctly.
Module 9 - Bid Optimization Strategies
Amit says that you need to start with a large list of broad keywords. Each adgroup contains one keyword in broad, phrase, and exact match. That is a multiplier of three for each keyword. He also says to set up a minimum of two ads per adgroup.
Let’s take 500 keywords. Three match variations per keyword = 1,500. You will have 500 adgroups for 500 keywords. You will have 500 times two ads per keyword = 1000 ads. These numbers kept me from really launching into this since I do not have the time to grind out these kinds of numbers. I thought that I could use Excel to help me with this, but that would take time to figure out.
By the time I finished module 4, Amit had showed how to use Excel to create the adgroups, ads and keyword match types so I could do it in a few hours (or less) using techniques he taught.
He does use the Google Adwords keyword tool (free) but he also recommends Keycompete or KeywordSpy. These will cost you extra. I am sure you can develop additional keywords without these tools, but it will take more time.
He also recommends an add-on for Excel called DigDB. It costs extra also.
By coincidence, I just received the email below from PPC Classroom at 1:52PM 3/1/09. I was not rushing to get this issue ready to send but now I need to get it out so you can check out PPC Classroom and see if you want to consider it.
Amit and I were thinking of keeping the
site open for a while, then we thought
we'll close it on Wednesday.
However, we just never estimated the
demand would be THIS huge. We have
now decided that we will be closing
MONDAY (tomorrow) at 12 PM ET.
We do NOT plan on re-opening any time
soon, we want to spend the next months
working with all of our students.
If you want PPC Classroom for F.R.E.E.
If you want over $3,197 in F.R.E.E bonuses,
this is your LAST CHANCE...
Please note, this is not hype. We really
will be closing and there will be absolutely
no exceptions made.
We can't wait to work with you!
Anik & Amit
That answers the question about how long you have to register.
I know this sounds pressure on my part, but I do not benefit from promoting this other than to encourage you to learn about PPC from the master at almost no cost.
Here is what to watch for when you sign up. You will have to pay the shipping and handling of $6.97 or $9.97 for some course materials. You will be automatically receive a FREE 30 day membership to The PPC Inner Circle. After 30 days you'll be billed a simple low $97/month after that, if you decide to stay on is up to you.
I will probably stay on for the first $97 worth to see the value of the PPC Inner Circle. The $97 is what the PPC Classroom course cost when it was sold in last year.
As you go through the sign up process, you will be offered various bonus options for additional charges. Refuse these and you will get the class for the shipping and handling fee. Remember to cancel your membership to the PPC Inner Circle before 30 days and you will receive great instruction at a very reasonable price.
I have received personal instruction from Amit and Anik in PPC Classroom Live 2008 and they are very good. Make no mistake, these men are Internet marketers and they are making money at this, but they are returning great value.
If you want to learn about PPC, I highly recommend you take the PPC Classroom Course. Follow the links in the email.
Today, I received an email from Tim and Steve of Underground Affiliates, LLC. These are the men who created Commission Blueprint.
I did not recommend Commission Blueprint since I felt that they mislead people somewhat, but the information in this email is informative and I think it is worth sharing with you.
Subject: important changes to Clickbank & Google
Hope you're having a good weekend...
We've got a number of important things
to tell you about today...
One is regarding Google and other is to
do with Clickbank...
First thing's first though...
Clickbank's new *HopAd Builder*!
Now, the odd thing is, not too many people
seem to know about this new tool, and I
haven't really seen these new 'ad boxes'
placed on many websites either...
However, the potential of the HopAd Builder
is huge and for some will be a perfect
alternative to Google Adsense, especially
those who have content sites in markets
that generate very low revenue per click.
What HopAd Builder does is allow you to
create fully customizable ad boxes with
affiliate links to clickbank products
and as with Google Adsense you can alter
the boxes to match both the look and
content of your site.
The only difference from Adsense is that
the system doesn't 'spider'your site to
determine what the content on each
individual page is about.. YOU have to
designate the category yourself.
For instance if you had a site on dog
training, you would go to the HopAd tool,
submit the keyword 'dog training', your
clickbank ID, choose the size, color and
background of the ad boxes...and then
swipe the code to paste into your site.
Then when someone clicks on an Ad and buys
the product, you get paid the FULL
Pretty darn cool I'm sure you'll agree.
Now, in my opinion, one of the best things
about Clickbank's new tool is that unlike
Adsense, you can alter the 'header text'.
With Adsense boxes, whether you like it
or not, the system automatically displays
the text "ads by Google" which makes it
more difficult to blend the ads into your
However, with Clickbank you have the option
to adjust this... and THAT is extremely
good news because ultimately it will
increase your CTR's as well as your overall
So as an example, instead of the default
"ads by Clickbank" text, you could change
it to show..
"Check These Out..."
"Really Cool Sites..."
"This Month's Picks..."
....and so on and so forth. Anything you want.
Clever, clever...well done clickbank...it
really is an AWESOME feature and is extremely
advantageous to those who use it.
Evidently the big question is this:
What's going to make you the most money?
Adsense Ads or Clickbank Ads?
Well, this obviously depends on a number of
If the content of your site is 'Law' for
instance, and Google is diplaying the
highest paying ads on each of your pages,
then obviously at $10 or more *per click*,
Adsense is going to win hands down.
However, if your website content is about
'affiliate marketing' then the likelyhood
is you're only getting paid around 30c per
click, depending which ads are being
So... let's do the math on this:
As an example, take our product,
"Commission Blueprint" which generally from
a direct link and targeted traffic converts
at around 3%...
....in other words for every 100 clicks,
you'll make 3 sales and generate $150+ in
So to confirm:
100 clicks = $150
If you had Adsense on your site and were
being paid 30c for each individual click,
that would equate to:
30c x 100 = $30
....in other words the Clickbank ad wins by
a VERY substantial margin... and still
would, even at 1% conversion rate!
So, again, whether the Clickbank ads will
be more profitable for you or not depends
entirely on the content of your site...
Although as always, the only way to know
for sure would be to split test both
How would you go about doing this?
Of course, the IDEAL way would be to
place both an Adsense box AND a
clickbank ad box on a page simultaenously
as you'd be able to determine which
produced the best CTR's not only the most
amount of cash.
However, as you may know, Google typically
doesn't allow you to show other ad types on
a webpage where you display Adsense, so the
only way to do it would be conduct a 2
week trial displaying one ad type at a time
and see which of these periods makes you
the most money.
Oh, and by the way you can also add
tracking ID's to your clickbank ads which
makes it easy to recognize which sales are
being generated by your test.
Of course, you *could* display both at the
same time and hope Google doesn't notice...
but coming from the person who was banned
from Adsense a little over 3 years ago, it
probably wouldn't be best to take my advice
on that one!
(Steve has a seperate account so we
can still use the system by the way!)
Anyway, this new Adsense alternative is
certainly something you should check out
and you can take a look at it here:
(you may need to sign into your account
before you access this page)
The second thing we want to tell you about
is a slight change to Google's Display URL
policy within the Adwords system that took
place on the 24th February.
This isn't a huge change by any means but
it WILL have an effect on those who are
displaying URL's as "subdomains".
Basically what Google are insisting on now
is that all display URL's within an ad
group must have the SAME top level domain.
To make this easier to explain, let's
imagine that the main domain we are using
for an ad group is: "Pets.com"
....and we are bidding under the keyword:
Before, one way of making our ads more
relevant would be to create a Display URL
....where as the correct sub domain useage
would be actually be this:
Before you could get away with using the
first instance, and even though it doesn't
seem THAT different to the second ad, under
some keyword and domain combinations it
would actually create a more effective ad
which in turn would increase CTR's...
And that's why advertisers we doing it.
But now Google have put a stop to it.
So to confirm...
A single Ad group containing the following
Display URL's DO conform with Google's new
A single Ad group containing both the
following Display URL's DO NOT:
Although this change doesn't seem that
radical, the reason WHY we are telling you
this is because we recommended the use of
subdomain URL's in our Commission Blueprint
course so we thought it important to notify
you of these changes.
Ok that's it!
Tim & Steve
Underground Affiliates, LLC
PO BOX 578
This is good information if you are involved with Clickbank or Google Adsense. I appreciate that Tim & Steve sent it and there is no sales pitch in it.
That wraps up this issue. Until next month, stay tuned.
John and Linda Howe
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