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Table of Contents for this issue......
month has evaporated before my eyes.
spent another week in
began to wonder if I would ever get to
is amazing to me that I can get from
received good news while in
a final note. Since our
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be a little shorter than usual for a month or two.
Since you are an entrepreneur, we do not have to tell you that
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issue I wrote about people infringing on my copyrighted photo on the
Retirement Jobs Online.com (RJO) website.
I posted a picture of the photo on Boomer eZine for clarity.
never dreamed that I would cause myself that same problem that other
people cause me. About three
days after the issue of Boomer eZine was published, I noticed that the
traffic to RJO had dropped. When
I investigated the cause, the picture of the Retirement Lane sign that I
posted on Boomer eZine was the number one image on Google Images for the
keyword “retirement” but it pointed to the picture on Boomer eZine,
not to the picture on RJO.
rerouting of traffic from RJO to Boomer eZine lowers my income since the
RJO site is better set up for Google Adsense than Boomer eZine.
deleted the picture from the Boomer eZine article and replaced it with a
text box explaining that the picture was originally located at that
spot, and why I had removed it.
took Google about a week to realize the image was no longer on that page
and reroute the traffic to RJO. In
looking back, I should have known this would happen, but 20/20 hindsight
is always perfect. Lesson
you search Google Images for the keyword “retirement”, you will now
find the Retirement Lane sign which is first and it points to the
retirement jobs online.com website as it should.
like the “info:” command which brings back important information
about the URL that you enter.
talk about the information that is in this search result.
– did you know that Google has a snapshot of the home page of your
website? That is what is in
the cache. Click that link
and it will show the view of your home page that Google has and the date
it was recorded.
– these are the pages that Google considers similar to your website.
Link to – these are inbound
links linking to your site. We
will discuss this in more detail later in this article.
From this site
– this is a list of all the web pages in the site.
This is handy if you want to really explore a competitor’s
site. You can see every page
in the site.
Contains the term
– this lists all the web pages that contain the search URL.
You ask, “What is the difference between the “link to” and
the “contains the term” operators?”
It seems logical that if the page contains the term
“retirement-jobs-online.com” that it should be in a link.
Why is it not in the “link to” results?
when article marketing was just starting, you could get a link back to
your website from every article you wrote so people were generating as
many articles as possible and then posting them on every article website
they could find. Google got
smart and asked the article sites to use a property after these links
named “nofollow”. This
tells the search engines not to use the links as quality links that
Google is looking for in the “link to:” operator.
you check the “link to:” search for retirement-jobs-online.com (RJO),
you will see that it has 56 inbound links.
you check the “contains the term” for RJO, there are 4,140 pages
that contain “retirement-jobs-online.com”.
Most of these are from blogs that reference RJO, from articles
that I have written and posted on article sites, or from websites that
use the articles and post them on their sites.
learned about a new search command (operator) on Google this last month
that is not on the Google operators list.
This is the “allinanchor:” command.
When entered into Google search with the keyword you are
researching, this will bring back all the websites
that have the highest relevancy for keywords used in anchor text.
What is anchor text? Let’s
go to Wikipedia for the definition “The anchor text or link label is
the visible, clickable text in a hyperlink.”
this is the text in the web page you click to follow a hyperlink.
It is a key factor to the search engines for determining search
do we use this command to help us?
I enter “allinanchor:retirement jobs” into Google web search, I get
the sites with the highest relevancy for “retirement jobs” used in
if Google has a command like this, don’t you think anchor text keyword
relevancy is important to Google? This
is a major factor in the search engine optimization (SEO) formula.
On any page you create, you should have one link that has your
keyword in the anchor text. However,
don’t think that if one is good, several are better.
One is all you should use.
you abuse this, it counts against you just like keyword stuffing.
the picture above, I noted that Retirement Jobs Online.com (RJO) and
PPPRetirementPlans.com are both Site Build It sites (SBI).
The reason these two sites rank so high on the “allinanchor”
search is that SBI analyzes each page that is created and if you do not
create a link with your keyword in the anchor text, SBI will remind you
to do so.
the top sites in the normal search (not using allinanchor) should be the
top sites in the allinanchor search.
There may be a few differences that are caused by some other
factors in the Google SEO formula.
let’s use the “link” command that we mentioned previously.
Take the websites that rank above you and enter the link command
into Google search in the form “link:www.thewebsitename.extension.
This will give you all the websites linking into the domain as
well as any internal pages linking internally.
retirementjobs.com ranks ahead of the RJO site we will enter it into the
that this site has 224 inbound links.
This is a business site and has a staff to pump out press
releases and handle public relations.
The press releases and PR generate links on the Net that point
back to retirementjobs.com.
the time of writing this article, the link command for RJO showed 56 inbound links. For
pppretirementplans.com it showed 5 inbound links.
you do not know about link farms, read the definition of link farm on
Wikipedia at http://en.wikipedia.org/wiki/Link_farm.
these Google commands to see where the links are coming from for your
competition and to see how many inbound links your competitor has.
You need to work on a plan to get more than your competitor.
other new command is “related”.
Enter “related:websitename.extension” into Google search.
Google will return the top websites it considers related to the search
website that you entered. This
may give you related websites that do not show up on your keyword
might consider contacting the webmasters for these sites and proposing a
link exchange. If you are
not competing for the same keyword, but Google considers your sites
related, a link exchange could help you both.
operators are very helpful in analyzing your site against your
competition and for finding out how many web pages your competitor has
in her/his website. Just
remember where to find them on Google.
Matt Cutts works
for Google and is very good about sharing his recommendations about how
to improve your website to make it more acceptable to Google.
Matt likes to
make videos and post them on Youtube .
I have written before about the importance of using ALT tags with any picture that you post on you website. Matt discusses the same subject on this video.
Search Google for
more of Matt’s videos about Google.
They are worth the few minutes it takes to watch them.
We wrote in last
month’s eZine about eBay changing from Commission Junction to its own
I have made the
change and opened the new account for
This is just
another “public service reminder” to make certain that you make the
changes if this applies to you. If
you do not have any eBay affiliate links, perhaps you should consider
setting up a few in your website(s).
You can start here:
If you are not a
member of eBay, I recommend you get started on
Ken Evoy, creator
of Site Build It (SBI), recently added a web page for SBI affiliates
entitled “Blog or Build”. The
web page is brilliant since it boils down blogging versus building a
Some of the
"Blogs usually have high Bounce Rates no matter what since
I could go on and on,
but the bottom line is if you channeled the effort required for a blog
into building a content based website, you would leverage your effort
many times over.
Do not let me give
you the impression that there are never applications when you might
blog. If you are providing
news and current tips, blogging may be the answer.
Also, you can have a blog to complement your website and help
drive traffic to your site.
If you are serious about building a
successful website, I highly recommend using Site Build It.
I am working on my fourth SBI website and I plan additional ones
as time permits.
Just as a wrap up to this, I just
received an email from Affiliate Classroom that there are 112.8 million
blogs. 175,000 new blogs are
launched every day. 1.5
million blog posts are made everyday.
This just shows how fast the blog
fad has reached “lemming status” as Ken Evoy wrote.
Let the bloggers waste that energy competing with each other
while we create deep theme based content sites and pull the traffic away
from bloggers to our web sites.
For the complete
story about this subject, read “Blog or Build” on SBI.
Guest Author – Adam Urbanski
I subscribe to Adam Urbanski’s newsletter and blog.
I read this article on Adam’s blog and I thought the message
hit home. I emailed
him for permission to publish it in Boomer eZine and he consented.
I am certain that you will find the message as good as I did
by Adam Urbanski
Every day I get
calls from my clients asking me questions about doing business online.
Each time they cite something they just heard from some “Internet
If you’ve followed a lot of that
crappy advice, tried your hand at building an Internet-based business
and haven’t yet reached the success you want, these 11 deadly mistakes
and tips how to avoid them are for you.
Mistake #1 - Not Treating
What You Do as a Business.
The difference between a hobby and
a business is that a hobby doesn’t make you money - it costs you
If you’re serious about starting
a building a profitable online business approach seriously and focus on
Treat your online business as if
you would any regular business.
Mistake #2 - Being
Distracted by Too Many Good Ideas.
You can light up a room with a
light bulb, but you can cut through steel with a laser beam. The same is
true with your effort and ideas.
Too many Internet-Entrepreneur-Wanna-Bes
lack the will power to stay focused on one business venture from
beginning to end. Chasing too many ideas at the same time often leaves
them exhausted, frustrated, and with little results to show for their
The key to success is to select one
business idea and to develop it completely before moving on to another
Mistake #3 - Not Selecting
a Specific Niche.
Perhaps the biggest mistake of all
is trying to be everything to everyone. You can’t - so stop!
It’s very counter-intuitive to
focus on a smaller slice of the market and most people are afraid to do
it. But when you do, your business will grow faster, and you’ll be
more financially successful in less time.
Mistake #4 - Falling in
Love With the Wrong Idea.
Even the most experienced
entrepreneurs fall into this trap and develop products without doing any
research. Before you devote serious amount of time and effort to
developing your new ideas make sure there is a demand for the type of
product, information, or service you want to launch.
And just checking how many people
searched for a certain keyword isn’t enough. After all, not all the
searches result in people buying stuff, right?
Make sure you can identify a
specific group of people (your target market) that’s easy to find and
reach. Make sure you understand what specific problems your target
market wants to solve, and that they have the money to invest in the
type of solution you want to offer them.
If you would like more help with
this, I devoted a good part of my Info
Profit Fast Track program explaining how to identify
and research an ideal niche market.
Mistake #5 - Falling for
the “Get Rich Quick” Scheme!
Remember the old adage “if
something is too good to be true…”? It’s alive and well on the
Countless people buy into the idea
of making millions online overnight. Sadly, they buy into programs hyped
up with empty promises only to find themselves “out of cash and out of
luck” a short while later.
Be aware of spammers, illegal
money-winning scams, and buying “ready to profit from money-making
businesses” that are “hot but will sell for cheap”!
Before you fork over your money
investigate if those hot businesses have ever made a dime for their
No matter how “hot” and
appealing the offers look, and despite the often present “urgency to
act now or loose out” - always do your homework first. It will
save you a lot of money and many sleepless nights!
Mistake #6 - Going Into It,
Instead of Growing Into It.
While the Internet makes it easier
to reach your potential clients, you’re still building a business -
and that takes time.
So don’t tell your boss you’re
quitting today because you started this hot new online business last
night and you’ll be “rolling in dough in no time flat” until you
make sure your business idea works and is profitable.
That’s one of the advantages of
Internet Business - you can start small and step-it-up as your business
starts getting sales and generating profits.
So first be sure your online
business can consistently replace your current income before
jumping ship and telling your boss to “beat it”!
Mistake #7 - Being a
Quickly - what is the most popular
business on the Internet? You guessed it - it’s how to make money
It seems that everyone who has
bought a course on making money online is credible enough to teach this
subject a week or two later!
There are plenty of small, untapped
markets to “get rich” in. Every day I find people making money on
websites teaching things like juggling, bunny breeding, making home
videos, and a score of other “weird” topics.
Do a little soul searching and
identify things you know a lot about and are passionate about. Chances
are there is a group of people who would be willing to pay you to learn
what you already know on those topics. And those are the business
opportunities you should pursue online…
Mistake #8 - Wasting Time
and Money on Developing Pretty but Useless Websites.
A bad idea is a bad idea - no
matter how pretty you dress it up. Many people waste precious startup
dollars on expensive but needless graphics, pretty logos and complex web
In reality, most businesses can be
simple and inexpensive to get off the ground. In fact, a simple two, or
three-page website with little or no graphics will often make more money
than one with all the latest flashing bells and whistles.
Ask yourself what is the core
concept of your business. Outline it on a single sheet of paper, then
quickly implement it in its simplest form. You can always give it a
makeover and spruce it up if it’s successful and profitable.
Mistake #9 -
“Even though you don’t know me
from Adam, I want you to take out your wallet and give me $20 - in
exchange I’ll make you the King of the Universe!”
You don’t want to give me your
What a surprise!
Most people think about starting an
online business in terms of getting a quick sale - with no
prior relationship with their potential clients at all.
In reality, you’ll be more
successful when you make your first goal to collect contact information
from potential clients and follow up with them on regular basis.
It’s much easier to “sell
something for FREE” than trying to convince people to give you money
Make it your goal to prove your
credibility online. Make your business all about building
relationship with prospects and clients and you’ll create a
thriving online empire.
Mistake #10 - Calling It
“QUITS” Too Soon!
If your new online venture isn’t
making money at first don’t walk away from it too soon. Many
entrepreneurs have multiple “failures” in their background - which
in reality are lessons in what didn’t work.
Evaluate your ideas and get help
with gaining a new perspective on what you’re doing. Sometime, with a
few tweaks, you might find a new way to position your originally
unprofitable idea differently and turn it into a real money-maker.
And don’t forget this simple
truth - most ideas need enough time to germinate. So you simply need to
give them time to gain the traction and momentum to get the payoff you
Mistake #11 - Being too
While it’s a good habit to be
thrifty with your dollars, don’t confuse saving money with being
cheap. Remember the price you’re paying for things isn’t always
expressed in money. It’s also the time, effort, and lost opportunities
you can’t take advantage of because you lack the know-how or are busy
doing low-level tasks.
There are two things that
consistently differentiate smart and successful online entrepreneurs
from those who can’t make it.
The successful ones surround
themselves with a winning support team and hire mentors to coach them in
gaining new business skills. They continually invest in their education.
They buy marketing training programs, time-saving software tools, and
systems that allow them to grow businesses faster with less effort.
So there you have it - my top
11 deadly information marketing mistakes. And I’m sure this is only a
short list. If you feel compelled to do so, feel free to comment below
and add more “deadly mistakes” or good tips to avoid making them…
Here is to your success… Cheers!
author, Adam Urbanski, Founder and President of
That wraps up this issue. Until next month, stay tuned.
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