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Sorry, we are running a little late on this issue. We needed the weekend to wrap it up.
During this month, I have had several email exchanges with a reader in the UK about keywords and how to pick them. This renewed my interest in keyword research so I decided to dig deeper into free keyword research tools. I found some very interesting free tools from Google that I can use to expand my keyword database. Read about what I found.
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Sometimes the best tools for performing keyword research are right in front of us and we do not know it. I was watching a video on ways to do keyword research and it showed the Google Wonder Wheel. I had never heard of it and was amazed that it is a free tool that Google has available of every search page if you know how to find it.
Let’s take my favorite keyword “retirement jobs” as an example since it is the site keyword for my website, www.retirement-jobs-online.com.
Here is the normal search results page for “retirement jobs”. Note the arrow in the upper left pointing to “Show Options”.
Click the “Show Options” link and Google opens the column on the left of the page. Look down the column to find the “Wonder wheel” link. Click this link to open.
This will display the Wonder Wheel for “retirement jobs” as shown. This lists keywords related to “retirement jobs”.
Another keyword I like is “retirement calculator” since I have another website using that keyword at www.best-retirement-calculators.com. Click on the link for “retirement calculator” and Google drills down into that keyword.
You can click on these links and drill down deeply into the related keywords for new keyword ideas.
Another technique I learned from the educational video was to use the “Related Searches” feature on Google. Go back to the left column of the search page and click the “Related Searches” link. This will open a box at the top of the results showing the related searches on Google for your keyword.
The last technique was to take advantage of the Google suggestions when you are entering your search term. As you enter your term, Google shows a dropdown box to help you complete your input. This box contains suggested keywords similar to the search term you are entering.
These keyword research techniques can be used to find those long tail keywords that have good search volume and low competition to use as webpage keyword or as a keyword for your pay per click campaign.
I found this video by Hal Varian, Chief Economist of Google, to be very informative about how the Google Adwords system works and the method that Google uses to price the Adwords ads. The video is 9:12 long and is worth the time if you have any interest in Adwords.
There are more videos by Google on the Google Business Channel on Youtube at http://www.youtube.com/user/GoogleBusiness
That wraps up this issue. Until next month, stay tuned.
John and Linda Howe
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