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Volume 4 - Issue 7 10-1-09

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Table of Contents for this issue.....

1.    Authors Comments

2.    Q & A, Suggestions and Comments

3.    Free Keyword Research Tools

4.    Google Ad Auction Explained

Author's Comments


Sorry, we are running a little late on this issue.  We needed the weekend to wrap it up.


During this month, I have had several email exchanges with a reader in the UK about keywords and how to pick them.  This renewed my interest in keyword research so I decided to dig deeper into free keyword research tools.  I found some very interesting free tools from Google that I can use to expand my keyword database.  Read about what I found.


Q & A, Suggestions and Comments  


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Free Keyword Research Tools 

Sometimes the best tools for performing keyword research are right in front of us and we do not know it.  I was watching a video on ways to do keyword research and it showed the Google Wonder Wheel.  I had never heard of it and was amazed that it is a free tool that Google has available of every search page if you know how to find it. 

Let’s take my favorite keyword “retirement jobs” as an example since it is the site keyword for my website,

Here is the normal search results page for “retirement jobs”.  Note the arrow in the upper left pointing to “Show Options”. 

Google Search Options

Click the “Show Options” link and Google opens the column on the left of the page.  Look down the column to find the “Wonder wheel” link.  Click this link to open. 

Google Search Options

This will display the Wonder Wheel for “retirement jobs” as shown.  This lists keywords related to “retirement jobs”. 

Google Wonder Wheel

Another keyword I like is “retirement calculator” since I have another website using that keyword at  Click on the link for “retirement calculator” and Google drills down into that keyword. 

Google Wonder Wheel

You can click on these links and drill down deeply into the related keywords for new keyword ideas. 

Another technique I learned from the educational video was to use the “Related Searches” feature on Google.  Go back to the left column of the search page and click the “Related Searches” link.  This will open a box at the top of the results showing the related searches on Google for your keyword. 

Google Related Searches

The last technique was to take advantage of the Google suggestions when you are entering your search term.  As you enter your term, Google shows a dropdown box to help you complete your input.  This box contains suggested keywords similar to the search term you are entering. 

Google Keyword Suggestions

These keyword research techniques can be used to find those long tail keywords that have good search volume and low competition to use as webpage keyword or as a keyword for your pay per click campaign.


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Google Ad Auction Explained 

I found this video by Hal Varian, Chief Economist of Google, to be very informative about how the Google Adwords system works and the method that Google uses to price the Adwords ads.  The video is 9:12 long and is worth the time if you have any interest in Adwords. 


There are more videos by Google on the Google Business Channel on Youtube at 

That wraps up this issue.  Until next month, stay tuned. 

John and Linda Howe


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